Starting out as a drug dealer in 1988

"Mr. Zhao, Manager Yang from Hongtu Company called and asked to discuss Zhejiang Province's annual tasks with us!"

"Mr. Zhao, the Xuanzhou People's Shopping Mall also called and asked us to send 300 units first. They're opening a new store and planning an event."

"The Guangdong provincial general agent has already agreed with us that we need to transfer 1000 units to them this week."

……

Several days have passed since the press conference, and within those few days, Hengyuan Electronics' reputation has once again spread across the country.

Including Zhao Wenhao's words, many newspapers published them word for word.

As a result, Hengyuan Electronics and Hengyuan brand inverter drum washing machines are popular!

Originally, many agents were still on the sidelines, but now, with the media's promotion, orders are coming in like snowflakes.

Zhao Wenhao sat in the office and could see the sunlight outside shining on the earth through the window.

"Ding-ling-ling..." The phone rang again.

Looking at the caller ID, Zhao Wenhao knew it was Qin Cheng from the sales department calling again.

Sure enough, when he picked up the phone, a joyful voice came from the other end, "Mr. Zhao, Mr. Chen from Jiangsu Tengfei Trading Company is here. They want to talk to you in person. I guess it's about the order."

"Let him come, go and invite him up." Zhao Wenhao immediately ordered.

As the general agent in Jiangsu Province, Tengfei Trading Company's relationship with Hengyuan Electronics cannot be said to be very close.

The main problem is that, apart from the large scale and strong sales capabilities of Tengfei Trading Company, Hengyuan Electronics only has one water heater to offer.

Therefore, although the two parties had cooperated before, it was not close, unlike the close relationship between Hengyuan Electronics and Zhejiang Hongtu Company.

"Mr. Zhao, long time no see."

"Mr. Chen, you are a rare guest! Qin Cheng, come on, make me some tea!"

"Mr. Zhao, you're welcome. Your company has really made a big splash this time!"

"Mr. Chen, please take a seat!"

The two sides exchanged pleasantries and then sat down.

Chen Ping politely took out a cigarette, handed it to Zhao Wenhao, and helped him light it. "Mr. Zhao, regarding the policy on channel sales of washing machines, how exactly have you formulated it?"

Zhao Wenhao didn't answer Chen Ping's question right away, but instead asked, "Mr. Chen, I think you've read the relevant reports. Are you satisfied with our products?"

"Absolutely satisfied!" Chen Ping laughed and immediately praised, "Your company is definitely at the forefront of technological innovation. I think Swan and Haier will have a headache this time.

Not only our domestic brands, but also foreign brands such as Samsung, Bosch, Panasonic, and Siemens are absolutely unable to match your performance."

In the early 1990s, domestic home appliance brands were just emerging but had not yet gained influence.

More often than not, some foreign brands dominate the domestic market.

It was not until the mid-to-late 1990s that domestic brands such as Little Swan and Haier began to officially emerge and eventually overtook foreign brands.

Today, Hengyuan brand home appliances have taken the lead among domestic brands.

Zhao Wenhao laughed and didn't take it seriously.

He knew very well that even without him, domestic home appliance brands would defeat those foreign brands in a few years.

And he has innate advantages that others don't have.

In this case, he will of course first target those foreign brands and actively occupy their market.

"Mr. Chen, our pricing is based on references to brands like Panasonic and Samsung. In terms of data parameters, we have an overall advantage, but our prices are the same as theirs.

Of course, our advertising promotion during CCTV’s prime time has begun since yesterday, and I believe it will be a good start.

As for the rebate steps you are thinking about, we have already made plans."

Zhao Wenhao stood up, walked to the desk, took out a document from the drawer and handed it over.

Chen Ping quickly took it and read the document carefully.

More than ten minutes later, Chen Ping frowned and put down the document. "Boss Zhao, aren't these conditions a bit harsh?"

"Harsh? Not necessarily." Zhao Wenhao remained noncommittal, his face darkening. "Mr. Chen, you've been an agent for Panasonic washing machines before. Are our conditions even harsher than theirs? The rebate we give isn't as much as theirs?"

"This..." Chen Ping was speechless for a moment, but then he continued, "After all, foreign brands have certain inherent advantages. We ordinary people recognize this, and there is nothing we can do about it."

"Mr. Chen, don't underestimate our consumers. Yes, as you said, foreign brands do have inherent advantages, but we are not fools.

Our products surpass their performance in all aspects, and with our extensive publicity, I don't think we can't surpass them.

Did you know that our company is investing 5000 million yuan in publicity this time, specifically to compete with foreign brands?

You may not have seen it yet, but in a few days, you will see our ads everywhere, especially in economically developed areas like your Jiangsu Province, Guangdong Province, Zhejiang Province, etc.

"Fifty million?" Chen Ping couldn't help but smack his lips in surprise when he heard the figure. "Boss Zhao is indeed a big spender."

Zhao Wenhao had a smile on his face, but his heart was bleeding.

Of course, he borrowed 5000 million from a bank. Otherwise, where would he get the money?

Not to mention that the 3000 million yuan loaned from the bank has not yet been repaid, now with the addition of this 5000 million yuan, it means that the company has already owed 8000 million yuan in bank loans before selling a single product.

Fortunately, Xiang Mingxuan helped us in this. Otherwise, even if the bank saw the development of Hengyuan Electronics, it would not be able to lend such a large sum of money at once.

"Mr. Chen, if you don't believe me, you can wait." Zhao Wenhao replied calmly, "The company's current production capacity is still a little insufficient, and the delivery cycle will be a little longer.

We will definitely give priority to supplying to general agents, but if you are unwilling to stock up, then we can only supply to other companies first. When the time comes, Mr. Chen, please don't blame me for not speaking up in advance."

Chen Ping was silent and thought for five minutes.

Zhao Wenhao did not urge him, but smoked leisurely.

"It's settled." Chen Ping finally stood up, his expression becoming even more serious as he said, "I'll play this round with Mr. Zhao. I believe Mr. Zhao won't cheat me."

"Hahahaha... Great! Mr. Chen is indeed courageous."

Zhao Wenhao laughed heartily, then stood up, reached out and grabbed Chen Ping's arm, shaking it vigorously. "Believe me, it's right."

An hour later, Chen Ping left, taking a contract with him.

The contract has a minimum guarantee of 3.5 units, and if the number reaches 4, there will be another reward.

According to the purchase price of the provincial general agent, a washing machine costs 1500 yuan, and their basic task is 5250 million yuan.

After all, Jiangsu Province is a developed region, and its tasks are naturally not comparable to those of backward regions.

Zhao Wenhao's goal was to achieve annual sales of over 10 billion next year, so he invested a huge amount of money in publicity, regardless of the cost.