Starting out as a drug dealer in 1988

Does Hengyuan Electronics still have funds?

The answer is really no, all the funds have been invested in the inventory of electric water heaters.

Today, the company's warehouse is filled with well-packaged electric water heaters, a total of 1.5 units, just sitting there.

Even calculated based on cost, it would be nearly 200 million yuan.

Adding to the previous investment in advertising, Zhao Wenhao's investment in electric water heaters has reached 500 million yuan, of which 300 million yuan was loaned out.

Originally, according to Zhao Wenhao's plan, the ad would be aired online in November. At the same time, the company would begin accepting orders, which would ensure a steady flow of funds, thus forming a virtuous cycle.

But this is where the problem lies.

Due to the delay in filming the commercial, the date given by Beijing can only be the end of December.

Corresponding arrangements have been made for other time nodes, and it is impossible to change the entire rhythm just for Zhao Wenhao.

Wang Changzheng and others left first.

They also need to go back and reassure their employees.

Zhao Wenhao picked up the phone and called Zhao Wenjing.

"Sister, do you have any extra funds?"

"Are you short of money?" Zhao Wenjing on the other end of the phone was very surprised. "I have a total of 25 yuan, and of it is planned to be reserved for purchasing goods this month. How about you take it first?"

"Then give me 20 first, and you can transfer it to the company account later." Zhao Wenhao did not explain in detail to avoid his sister worrying again.

The call was quickly hung up, and Zhao Wenhao called the finance manager Li Hongmei over again.

The 20 yuan still needs to be used for workers' wages. As for payments for goods, we can only find ways to delay it for a while.

Today, Hengyuan Electronics has nearly 1000 employees, and the monthly salary expenses alone cost hundreds of thousands.

Zhao Wenhao thought about going to the bank for another loan, but after going through the bank's procedures, it would be the end of December before he got the loan.

Therefore, during this period, the water heater production line had to be temporarily stopped. The funds occupied by this area were already quite astonishing.

As for hot water heaters and electric kettles, of course, the focus is on increasing sales and accelerating capital recovery.

As long as he can get through this month, once the advertisement goes online, Zhao Wenhao believes that all the water heaters in stock will be converted into money.

The days passed one by one. Hengyuan Electronics, which was once in a prosperous period, is now being asked to pay for goods by its suppliers every day.

Some people even threatened to sue Hengyuan Electronics.

"Wenhao, what's going on? I heard some news that you owe a lot of money for goods?"

In an old building with three bedrooms and a living room, Fang Jianxin specially called Zhao Wenhao to his home to ask him about the cause of the incident.

"Uncle Fang, due to some unexpected circumstances, we're a bit short on funds. But there's no need to worry, we'll be fine after this month."

Zhao Wenhao did not say it clearly. If he asked Fang Jianxin for help at this time, if any unexpected situation occurred again, it would be tantamount to harming him.

Originally, Fang Jianxin was the deputy secretary of the county political and legal committee and director of the Public Security Bureau. He was commended by Dingzhou City for the success of this anti-gang operation.

News came out that the city decided to promote Fang Jianxin to the position of secretary of the county political and legal committee.

Therefore, at this critical juncture, Zhao Wenhao did not want to trouble Fang Jianxin for his own affairs.

"Tell me the truth, how much money do you owe to the outside world now?" Fang Jianxin glared at him and his tone became very stern.

Looking at Fang Jianxin's expression, Zhao Wenhao said sheepishly, "I owe you 36 yuan in total for goods, but don't worry. I'll have a payment coming in soon, and I'll be able to pay it back then."

This time, Zhao Wenhao was not lying. There was indeed a sum of money from the provincial supply and marketing company that was due on December 12th.

However, if we follow the process, it will probably be the end of December before the money arrives.

Therefore, it still cannot solve the urgent problem.

"Didn't you borrow a total of 300 million and spend it all?"

Fang Jianxin had been working in the public security system and had never paid attention to the affairs of enterprises. Therefore, he obviously could not understand those so-called business operations.

300 million is a huge sum of money for anyone.

It had only been two months since Zhao Wenhao's loan was approved, and he had already used up all the money. This was beyond Fang Jianxin's expectations.

In fact, it was not just Fang Jianxin who had such an idea. When it was first proposed in the company, everyone felt that the boss was a little crazy.

Just one advertisement cost nearly 300 million. How many devices do they need to sell to make the profit back?

"Uncle Fang, the endorsement fee agreed upon is 100 million for the first year, with a 15% annual increase for the next two years. I paid 100 million upfront.

In addition, I signed a six-month advertising agreement with CCTV, totaling 180 million.

As for the cost of filming the commercial and buying the car, the total cost has exceeded 300 million."

Zhao Wenhao reported truthfully to Fang Jianxin.

"180 million for half a year? This is too expensive. It's just an advertisement." Fang Jianxin was still a little dissatisfied.

Zhao Wenhao tried hard to suppress his laughter and quickly comforted Fang Jianxin.

To be honest, if there was more money, Zhao Wenhao would have liked to sign a contract for one year or even longer.

30 a month, it couldn’t be cheaper!

You know, it's advertising on CCTV. In a year or two, it will be impossible to make 30 yuan a month, not to mention 30 yuan a week.

As a businessman, Zhao Wenhao clearly remembers that in November 1994, a winery in Shandong Province spent 11 million yuan to buy a year's prime-time advertising on CCTV.

Because of this, the winery became an instant hit in 1995, achieving sales revenue of 9.18 million yuan and profits and taxes of 3.8 million yuan that year.

Although the time period Zhao Wenhao signed cannot be compared with this, the gap is not that big.

This is also the reason why he is confident that he can achieve a sales boom through this advertising campaign.

What's more, his products are very good in terms of both technology and quality.

"Oh, I realize I'm really old. I don't understand you young people anymore!"

Fang Jianxin shook his head, stood up and walked into the bedroom.

Just when Zhao Wenhao was confused, Fang Jianxin came out, holding a passbook in his hand.

"Wenhao, your uncle Fang hasn't saved much money yet, but here's over 7000. You can use it for emergencies."

Zhao Wenhao was both moved and a little overwhelmed.

The reason for being moved was naturally because of Fang Jianxin's love for him.

Being at a loss means not knowing whether you should take the money.

To be honest, more than 7000 yuan is really a drop in the bucket. Even if you take it back, it can't solve the problem.

But this is Fang Jianxin's sincere intention. If I refuse, he will definitely be unhappy.

Perhaps seeing Zhao Wenhao's hesitation, Fang Jianxin stuffed it into his hand without further explanation and said, "Take it. Any solution you can provide is a good help!"

Zhao Wenhao took the heavy passbook and nodded solemnly, "Uncle Fang, don't worry, nothing will happen this time. I can handle it."