Starting out as a drug dealer in 1988

According to Zhao Wenhao's plan, 50 workers will be recruited in advance to assemble hot pots and electric kettles.

Once this group of people become proficient, we can recruit the next group.

Previously skilled workers can guide newcomers in assembly and testing.

While this production is going on, he will go to the provincial capital to find an advertising company and shoot an advertisement for TV station advertising.

In this day and age, the importance of publicity cannot be overstated.

Apart from newspapers, the only other means is television.

The products produced by Hengyuan Electronics Company are all relatively practical items, and simply advertising them in newspapers will not achieve the corresponding effect.

Therefore, it is necessary to use television advertising to let people see its practicality. Only in this way can the publicity effect be achieved to the greatest extent.

Otherwise, those channel dealers don’t even know what the so-called hot water heaters and electric kettles are, so why would they take the initiative to come to you and place an order?

At present, Zhao Wenhao does not have the ability to establish channels immediately, so he can only let others come to him on their own initiative.

As for the future, of course you need to build your own channels. However, these also need to be done step by step and cannot be achieved overnight.

From purchasing the land of the original instrument factory (including the old factory building and dormitory building) to the subsequent recruitment of staff, the cost was actually not that much.

After all, this is Ping'an County, a poor county inland.

Even taking into account the later purchase of equipment and so on, Zhao Wenhao only spent more than 40,000 yuan.

As for employee wages, they are quite low.

The average monthly salary for an ordinary worker is 150 yuan, and workers like Wang Changzheng and Chen Weiye only earn 500 yuan.

This is considered a very good treatment in the local area.

Keep in mind that in 1991, the average annual disposable income of urban residents nationwide was only 1700 yuan. The salary Zhao Wenhao paid was already equivalent to that of middle-class provinces.

What's more, if you work overtime, you will receive extra overtime pay, and if your performance is rated as good, you will receive a certain amount of bonus.

Given the hard-working nature of today's workers, they can basically get 180 yuan per month.

This is also why as soon as the company posted the recruitment notice, more than 1000 people applied for the job.

In other words, the company has just been established and does not need so many people for the time being. Otherwise, Zhao Wenhao really plans to recruit another one or two hundred people and train them first.

Anyway, it is inevitable to expand production in the future.

Unfortunately, the logistical support cannot keep up for the time being, so it can only be implemented step by step.

In addition, after corresponding calculations, the current cost of a hot water heater can be controlled at 1.3 yuan per unit; the cost of an electric kettle is 10 yuan per unit.

Of course, this is the current cost. After a period of time, when production capacity increases, the cost will naturally drop significantly.

When Zhao Wenhao was preparing to attract foreign investors, the wholesale prices he offered were 2.3 yuan and 17 yuan respectively; the suggested retail prices were 3.5 yuan and 25 yuan.

"Mr. Wang, my request is simple. Don't make it too fancy. The most important thing is that people can understand at a glance how practical our product is."

In the general manager's office of Magic City Perfect Advertising Company, Zhao Wenhao listed his requirements one by one.

Mr. Wang laughed heartily. This request was too simple.

"No problem! Mr. Zhao, we can come up with a plan within three days at the latest."

In fact, the advertisement that Zhao Wenhao requested to shoot was indeed simple.

It doesn't require any handsome men or beautiful women, nor does it require too many lines. All it needs is a housewife or an office worker using his product and then exaggeratingly praising it.

Whether it is a hot water heater or an electric kettle, the positioning is the same.

Zhao Wenhao originally planned to find a company in Xuanzhou to shoot the film, but unfortunately he was not satisfied with either of the two companies he found.

Therefore, I rushed to Shanghai to find a company to implement it.

Three days later, Mr. Wang came up with the shooting plan as promised and introduced it to Zhao Wenhao one by one.

Not only that, Zhao Wenhao also asked the two actors to interview him.

Filming began immediately, and after a few days, the editing was completed and a 20-second commercial was ready.

That afternoon, Zhao Wenhao rushed back to Xuanzhou.

He immediately found Xiang Mingyu and asked him to help introduce him to the leaders of the provincial TV station.

Xiang Mingyu did not refuse. The next day, he took Zhao Wenhao to the provincial TV station to meet with a deputy director.

With Xiang Mingyu stepping in, things naturally went smoothly.

Of course, the expenses still had to be paid. Zhao Wenhao did not make things difficult for Xiang Mingyu on this point.

The TV station also promised that the advertisement will be broadcast starting from May 5st and has given it a prime time slot.

"Director Wang, how's the progress here?"

After a business trip for more than half a month, Zhao Wenhao finally returned to Ping'an County. The first thing he did was to find Wang Changzheng, who was in charge of the workshop production.

"Please rest assured, Mr. Zhao, production is now on track, and the yield rate has reached over 90%. We expect to meet our production target before mid-May."

Wang Changzheng handed a hot water heater and an electric kettle to Zhao Wenhao.

Zhao Wenhao didn't take it, but walked to the corner of the workshop, picked one up at random, and brought it into his office.

After a few minutes and some testing, the hot water dispenser and electric kettle were able to be used normally.

Currently, electric kettles are only produced in one specification and one color. After expanding production, the company will design multiple specifications, colors, sizes, etc.

"Director Wang, the initial requirements remain unchanged. By mid-May, we're still aiming for 2 hot water heaters and 5000 electric kettles. However, the yield rate must be above 98%. I don't care about the specifics, I only want the end result."

In addition, after this first batch of products is launched on the market, I will decide on subsequent production capacity based on the final sales volume, so you should be mentally prepared."

Zhao Wenhao spoke very seriously, and Wang Changzheng took it very seriously.

The yield rate in the initial stage is around 90%, which is not very high because the technical content of the product itself is not high.

Such problems naturally arise because new employees have just mastered the assembly skills and are not yet familiar with all aspects. Only after a period of time will the yield rate gradually increase.

Zhao Wenhao gave the workshop workers a month, which was considered quite generous. If they still couldn't meet the requirements, the workshop director would naturally bear the corresponding responsibility.

"Understood, Mr. Zhao. I will do my utmost to ensure the completion of the task."

Wang Changzheng had a serious expression, but he felt a little nervous inside.

Being used to the system of state-owned enterprises, Zhao Wenhao thought that a 90% yield rate was not low, but he was not satisfied at all.

Zhao Wenhao didn't say much to Wang Changzheng. The company has strict rules and regulations, and everything is carried out according to the terms.

If you, Wang Changzheng, can do it, the company will naturally give you a bonus; but if you can't do it, the corresponding punishment will of course be implemented.