The whole family traveled through time and became doctors, raised children and farmed in ancient tim

It doesn’t matter if ordinary people can’t afford these expensive cakes.

Xie Songlin and his team already had a clear plan. From the very beginning, they decided to go the high-end route and had no intention of selling this first batch of cream cakes at a low price. It can be said that at this stage, these cakes are specially provided for rich people to buy.

Rich people always pursue a high-quality and stylish life. For such an exquisite and unique cream cake, if it is given the meaning of a birthday gift, they are often more willing to spend a higher price to buy it, in order to show their status or add a sense of ritual to their lives.

Frappuccino initially positioned birthday cakes in the high-end market, targeting the consumption psychology and needs of this group of people.

This price was also discussed by Xie Songlin and the other two. After all, their plans go beyond this.

Xie Wanxing was planning to first make this birthday cake popular among wealthy people, and slowly get everyone to develop the habit of eating cake on their birthdays. Then he could seize the opportunity to launch a simplified version of the birthday cake.

This simplified version of the cake, while ensuring a certain quality and taste, appropriately simplifies some complex decorations and controls production costs, making the price more affordable and closer to the consumption level of ordinary people.

You know, at this moment, even if the price of cake is lowered, if ordinary people don’t have the concept of eating cake on their birthdays, they will not easily buy this flashy thing to eat.

After all, for most ordinary people, what matters most is affordability when it comes to food, clothing and daily necessities. Before forming corresponding consumption habits and concepts, spending money to buy a cream cake is quite a luxury.

Therefore, this step-by-step plan can be said to be very well thought out.

First, build a brand image through high-end routes to attract the attention and love of wealthy people. After the cake has a certain influence and reputation among them, use the trend they have created to gradually promote it to the general public, so that more people are willing to buy a cake on their birthday and cultivate the joy and sense of ritual that comes with eating birthday cake.

However, it is obvious that the high price of this three-layer cake has not hindered its popularity. There are still many wealthy people here. For them, as long as the things are good and unique enough, the price is secondary.

Amidst the onlookers' exclamations, there was a young man who was obviously wealthy and powerful. He was very stylish, dressed in silk and satin, with a valuable jade pendant hanging around his waist. As he walked up to the booth, without even blinking, he waved his hand and bought all three cakes on the stand.

In fact, the young man was attracted by the scene of live cake making displayed in the window at the door. Under Qiu Ye's skillful hands, the whipped delicate cream was squeezed into various beautiful patterns, and after a few strokes, it was made into the shape of flowers, and the prototype of an exquisite cake gradually emerged.

The young man stood aside and watched with his eyes wide open. His interest in the cake was immediately piqued. He could not wait to enter the store and went straight to the display stand. He saw that the finished cakes on display were even more exquisite than the ones made at the door, so he bought them all immediately and planned to take them back home for his wife and mother to taste.

Xie Songlin stood aside and watched as the three cakes on the booth were all sold out at once, but there was no expression of surprise on his face.

After all, before opening the shop, he had already anticipated the positioning of the cake and the situations it might face. He knew that with the cake's exquisite appearance and unique taste, it would definitely attract the favor of many wealthy people, so it was not surprising that it was sold out in one go.

Fortunately, they had made preparations in advance and had kept a few extra cakes in the kitchen. As soon as the cakes on the stand were sold, the guys acted swiftly, quickly carrying out three new cakes from the kitchen, carefully placing them on the stand, arranging them neatly, and adding some ice cubes to ensure the freshness of the cream.

Now there is a special room in the backyard of Frappuccino for making and storing ice. Now it is summer, and the season for using ice in large quantities has arrived.

This place is very different from Qingshui Town. The flow of people is much larger. The method that Xie Songlin used when he was in Qingshui Town, which was to transport ice cubes from the space and then pretend to transport them into cargo to return to the store, is no longer feasible. After all, there are so many people and eyes, and if you are not careful, you may be noticed, which would be a big trouble.

After much deliberation, the two most common methods of making ice in ancient times were storing ice in winter and making ice with saltpeter.

Xie Wanxing only had a vague idea about making ice with saltpeter. He knew that saltpeter could be used to freeze water, but when it came to actual operation, the amount of saltpeter he put into the water at the beginning was too little. After the saltpeter was dissolved into the water, it only lowered the water temperature. In the end, what was produced was just a large basin of ice water, which was far from forming real ice cubes.

Based on the actual situation, I repeatedly tried to adjust the amount of saltpeter. After several trials, I finally found the right amount. Although the ice cubes were not big and regular at first, at least I succeeded in making ice. With some improvements later, I can almost guarantee the ice supply in the shop.

So they specially cleared out a room and carefully sealed all sides of the room to minimize heat loss and ensure better insulation of the room.

Several large wooden barrels were placed inside to store ice. Xie Songlin specially arranged several diligent and careful guys to be responsible for making and storing ice in the ice room at the back.

Xie Songlin would go to the ice room every now and then. Sometimes, when he saw that there was not enough ice in the wooden barrel, or wanted to store more ice, he would quietly pour some ice taken out of the space into it.

Anyway, there are so many big wooden barrels that it won’t be too noticeable if there are a few more or a few less. Ice is used in many places in this store in summer. Iced drinks need to be chilled, and cakes and other foods also need ice to keep them fresh.

Xie Songlin walked around the back of the ice room carefully, checked the ice-making process, and gave the waiter a few instructions. Then he turned around and went back to the lobby in front.

Today is the opening day, and all the affairs in the store are very busy. He also arranged an important task for himself, which is to be responsible for taking orders for tea drinks.

This time, the Frappuccino shop is not located at the entrance of the academy, and the surrounding customer base is more diverse. Taking into account the public's consumption habits and preferences, Xie Songlin does not plan to use poetry to give the tea drinks some literary names as he did before in Qingshui Town.

Although such a name is elegant, it may make some ordinary customers feel a little obscure and even discouraged.

So this time the naming method really follows Xie Wanxing's simplicity and crudeness, directly calling it Iced Sour Plum Soup, Iced Peach Drink, Iced Pear Drink, etc.

Of course, the store still serves a variety of teas, and pearl milk tea is the store’s signature drink, prominently displayed on the drink menu.

The pearls in this pearl milk tea are different from the previous ones. I accidentally found cassava before, so I immediately replaced the original material with cassava flour to make pearls, and finally made authentic pearls.

The icy cold and mellow milk tea paired with the chewy pearls is second only to the best-selling sour plum soup today.

The lobby on the first floor and the private rooms on the second floor were packed with people, and iced drinks and small pastries were served to the tables one by one.