It's hard for my elder sister. I rely on the mountains to farm and pay off my debts.

Song Zhi took out the cakes from the basket and said, "These are the two dishes that my sister wanted to sell to you. I made some today so you can try them first."

"Sister Wang, please see if this suits your taste."

Wang Wanzhi was very happy to hear this. Due to the impact of the previous raid, the business of this pastry shop has been mediocre since it reopened.

She had wanted to send someone to look for Song Zhi because she wanted to ask about the pastry recipe she mentioned when they left last time.

Unexpectedly, Sister Song delivered it today.

She first looked at the pastries on the plate, then picked up a piece of millet pastry and took a bite. It was salty, sweet, crispy and very delicious.

"Is this made of corn?" Wang Wanzhi asked after swallowing the pastry in her mouth.

Song Zhi nodded. "What you just ate is called millet cake. The other cake is called golden silk cake. I want to try it too. How does it taste?"

Wang Wanzhi picked up another piece of cake and took a bite. It was crispy and soft, and you could really see the strings when you took a bite.

She swallowed the cake in her mouth and said with a smile, "This cake has a good name, it's very appropriate."

She put down the pastry in her hand and got straight to the point. "Sister, these two pastries are not only delicious, but also very novel. I've never seen them in my life."

"Sister Song has helped me a lot. With these two pastries, it shouldn't be difficult to attract customers again."

Song Zhi naturally hoped that the other party would be able to sell well, so she gave her some ideas, "Sister Wang, after this new style of cake is released, you can organize some promotional activities in the shop."

Wang Wanzhi became interested and subconsciously asked, "Does that mean a price reduction?"

Song Zhi shook her head slightly. "Simply lowering the price can only attract customers temporarily. Sister, why don't you take this opportunity to think about how to increase customers' repeat purchases from a longer-term perspective?"

Although Song Zhi had many ideas in mind, she didn't dare to remind them rashly. She had to be guided by them before she could proceed.

In her opinion, she could be very smart and clever, but if she expressed her opinions without knowing anything and made ideas that were not in line with her status, it would arouse suspicion.

All she could do now was guide them to figure out effective ways to act.

Sure enough, Wang Wanzhi's eyes lit up after hearing this. If she could find such a way and run the shop well, she would be able to give an explanation to her grandfather.

She paced back and forth excitedly twice, but still couldn't come up with any good ideas.

So he simply called the shop owner over and told him about Song Zhi's proposal.

"Shopkeeper Wang, do you have any good ideas for retaining customers?"

Shopkeeper Wang scratched his head and said, "If we want customers to become regulars of our shop, besides making our cakes delicious, we have to lower the prices."

"But if the shop wants to survive long-term, constantly lowering prices isn't a long-term solution."

At this time, Song Zhi spoke up at the right time: "This statement is not absolute. It all depends on how Sister Wang chooses between small profits and quick turnover and increasing customer loyalty."

This sentence was quite novel. Wang Wan subconsciously asked, "Sister, what do you mean by this?"

Song Zhi followed up on what the steward had just said, "Let's not discuss whether the cakes are delicious or not for now, let's first discuss whether it's possible to lower the price permanently."

"In my opinion, if we can ensure that old customers will come back for more, it's worth sacrificing some profit."

"How can we increase repeat purchases? I think we can attract these people to pay a deposit in advance. If a customer pays a deposit of one or two taels of silver in the shop, he can buy an item worth ten wen for only nine wen."

"For customers who pay a deposit of ten taels of silver, an item that cost ten cents can be purchased for eight cents."

"As for how to set such a discount, the shop owner needs to carefully consider how to ensure that customers get the discount while not causing losses for the shop."

"In this way, customers who have paid a deposit will definitely become loyal customers of the store and will not leave until the deposit is fully spent. Doesn't this solve the repeat purchase problem?"

Not to mention Wang Wanzhi, even Shopkeeper Wang's eyes lit up with excitement. He slapped his thigh excitedly and said, "This is a brilliant idea, it's really brilliant."

After saying that, he looked at Wang Wanzhi again and said, "Miss, this method has great potential!"

"Thank you, Sister Song, you have helped me a lot again." After that, she asked Song Zhi again,

"Sister Song, I want both of these cakes. I'll offer a hundred taels. Is that okay?"

Although these two pastries are very innovative, they are easy for others to learn. Song Zhi originally thought that she would be satisfied with selling them for sixty or seventy taels, but she suddenly offered a hundred taels.

Song Zhi was also very happy that her expectations were exceeded.

She was not polite and said happily, "Then I would like to thank Sister Wang first."

Wang Wanzhi liked Song Zhi's direct personality and waved her hand, saying, "I should be the one thanking you."

Seeing the other party's generosity, Song Zhi suggested, "We can take advantage of the new product launch today and set up a food tasting booth in front of the shop."

"You know, even good wine needs a bush. If you don't advertise yourself, how will others know there's a discount?"

Wang Wanzhi agreed with this and asked the shopkeeper to start preparing for this matter.