Traveling through time and space to become a child, supporting the family by catching fish and shrim

Chang Anmin was stunned for a moment and said, "When did your Hongyanzui become the designated wine for the government office?"

Chen Lang said: "Just now."

Chang Anmin said, "Ah?"

Chen Lang said, "Master Chang, I've come up with such a great idea for the government. Is it reasonable for me to get a quota for the designated wine?"

Chang Anmin smiled helplessly, raised his hand and nodded at Chen Lang, saying, "You kid, you've plotted against me."

"Okay, this spot is for you."

"The premise is that your method has to be effective. If it doesn't work, then this quota will be invalidated."

Chen Lang patted his chest and said, "Don't worry, sir. Once this thing is released, I believe all the merchants in the county will be interested in it."

Chang Anmin asked, "I'll give you two days. Is that enough?"

Chen Lang said: "That's enough."

"Sir, if there is nothing else, I will take my leave."

Chang Anmin nodded and said, "Go."

After Chen Lang left, Chang Anmin asked, "Master Wang, do you think Chen Lang's method will really work?"

Wang Yunzhang was full of confidence and said, "I think it will be useful, and very useful."

"The advertisement Chen Lang mentioned has a very wide range of applications."

"Master Chang, think about it, if a shop can advertise, then so can a clinic? If a clinic can advertise, then so can a brothel."

"It's no exaggeration to say that any business in Linshui County can advertise, and that's a lot of money."

Chang Anmin pondered and said, "That's the truth, but if something goes wrong with the advertisement, it will directly affect the government office."

Wang Yunzhang said, "So we must keep a close eye on this. It would be best if we set up a whole new department to be responsible for this matter."

"If something goes wrong, all officers in this department will be held accountable."

Chang Anmin said: "Then I wish Chen Lang success."

……

When the people of Linshui were still worried about the impending war, a huge painting shattered the depressing atmosphere in the county.

This painting hanging from the city wall was created by all the students of Ma Bao National Academy of Painting after two long nights. Although the details are rough, it is large enough.

The first reaction of ordinary people after seeing this painting is, what does it mean to use wine?

At this time, the "water army" hired by Chen Lang came in handy.

They will tirelessly explain to anyone who sees the painting what designated wine is, and then publicize the county government's "new policy."

"In two days, the county government will hold an advertising auction. The successful bidder will be recommended by the government and become an official partner of our Linshui County Government."

For ordinary people, this concept is actually quite vague, but for businessmen, this concept makes them smell huge business opportunities!

Although Linshui County has a developed business, the status of vendors is indeed very ordinary.

If we can cooperate with the county government, wouldn’t it be like the salt, iron and other industries, with government endorsement?

This thing couldn't be bought with money before.

Now the government is actually taking the initiative to sell it!

The auction is a must.

Soon, a large number of merchants gathered in front of the county government office, asking how they could participate in the auction.

The county government stated that a deposit of twenty taels is required to participate in the auction. If you do not participate in the auction at all, the money will be returned to you. If you participate, any excess will be refunded and any shortfall will be supplemented.

The vendors were very enthusiastic and many of them paid the entrance fee on the spot.

The county government earned one thousand taels of silver just from entrance fees that day!

Chang Anmin was also very courageous. He allocated 500 taels of silver to the Binghu Division of the county government on the spot, asking them to hurry up and make weapons to defend the city. He then gave another 500 taels of silver to the Gongfang Division, asking them to immediately recruit craftsmen to reinforce the city walls and the fortifications outside the city.

You have to know that this money cannot be considered as the government's, because if the auction is unsuccessful, the money will be returned to the merchant.

If you spend it now, you won’t have money to refund in the future.

But Chang Anmin really couldn't wait any longer, because the Liao army advanced more than ten miles towards the border of Dayan.

Just five miles away, the Liao cavalry would officially enter the territory of Dayan.

Once the Liao Kingdom moves south, even if the auction is successful, it will be meaningless.

The reason why merchants and civilians have not fled on a large scale is thanks to the Dingbian Army's day and night patrols and propaganda.

Looking at these Dingbian soldiers in armor and with high morale, the people's fear of this war was greatly reduced.

Some people even came up with a bold idea.

If the Liao Kingdom really attacks, maybe we can win?

It is naturally good for the government that merchants and common people do not flee.

Two days later, the auction officially began.

The auction was originally scheduled to be held in the main hall of the county government office, but later it was found that there were too many people participating, so it was temporarily moved to the square outside the county government office.

In this way, the general public can also witness this "unprecedented" advertising auction with their own eyes.

Chang Anmin and Wang Yunzhang sat at the top, and the county yamen chief clerk served as the auctioneer.

The chief clerk, who was doing this for the first time, was a little excited. He stood on the stage and looked at the crowd of merchants below. His hand holding the auction hammer was shaking.

"Before the auction begins, I would like to show you something."

After saying that, he picked up a booklet with "Linshui Sightseeing Guide" written on the cover.

The chief clerk said, "From now on, the government will give free copies of this booklet to all merchants who come to Linshui."

"The booklet records the major cooperating merchants of Linshui County Government and the market."

He immediately flipped to the first page and said, "The recommendation on the homepage is the best inn in Linshui County."

"Next are wine shops, tea houses, cloth shops, grocery stores, etc."

After the display was finished, the chief clerk struck the auction hammer again and said, "The first advertising space is for the designated partner inn of the Linshui County Government. All innkeepers can participate in the auction."

"Starting price: thirty taels!"

The county government’s designated cooperative inn?

Such a prestigious title, yet the price is so low?

The innkeepers were so excited that their faces turned red and veins bulged as they took turns bidding.

Soon, the price of the homepage advertisement was raised to four hundred taels!

Chang Anmin and Wang Yunzhang, who were sitting at the top, were also shocked by the price.

They all thought that it would be great if an advertisement could earn one or two hundred taels.

I didn’t expect that it would reach four hundred taels so quickly, and it’s still rising!

It is normal that they did not expect this scene because they are not businessmen after all.

Only businessmen can understand how "terrible" it is to be able to cooperate with the government and even get official endorsement.

If they were simply working for the government office, such as making tables, chairs, benches, etc., the merchants would never be so excited, because they might not get the money back after making these things.

But advertising is just borrowing the government’s name, so there is no need to worry about the repayment issue!

It won’t take long for all the initial investment to be recovered!