Traveling through time and space to become a child, supporting the family by catching fish and shrim

Seeing that the other two girls were still imagining the comfortable scene of wearing a bra, Xu Mengru snorted and pointed at a picture under the bra and asked, "Master Chen, what is this?"

Chen Lang said: "It's an upgraded version of the underwear."

"The legs of today's underwear are very long and not very comfortable to wear."

"This upgraded model has eliminated those shortcomings. It's both snug-fitting and lightweight, making it easy to exercise in."

Xu Mengru frowned and said, "Exercise?"

Chen Lang cleared his throat and said, "For the girls in the brothel, this thing is definitely more convenient than underwear."

Although Xu Mengru was an unmarried girl, she was not completely ignorant of such things. The old nanny in her family had also shown her relevant picture albums.

So when Xu Mengru heard Chen Lang's words, some embarrassing images immediately emerged in her mind.

Then his face turned red as if it was bleeding.

Li Xiuzhi also reacted. She pinched Chen Lang's arm again and said in a low voice, "Miss Xu is not married yet. It's so rude of you to say such things!"

Chen Lang bared his teeth and said, "My lady, I was wrong. Please let me go first, or you can pinch me somewhere else."

Only Hong'er didn't understand the meaning of "exercise" and looked at everyone with a confused look on her face.

Xu Mengru took a deep breath, adjusted her mindset, and gave an evaluation of the clothes from a businessman's perspective.

"If this dress really has so many advantages as Mr. Chen said, then it can indeed effectively solve some of the pain points in women's lives."

"But Master Chen, you can't sell the clothes you painted."

"Because this is a challenge to public order and morality, let alone those old scholars, even ordinary men and women would curse it if they saw it."

Chen Lang smiled and said, "So we need to change our business strategy from selling publicly to custom-made products."

"Also, the specifications for custom-made clothes are going to increase, so not everyone can wear them."

"To sum it up in one sentence, this set of clothes is a tribute."

“Not everything can be offered as tribute, and only a small number of people can afford the things that become tribute.”

"When the price of one set of underwear is equal to the price of fifty or a hundred sets of clothes, then we will be successful."

Xu Mengru pondered for a moment and said, "The second question is, this dress... is very easy to copy."

“When counterfeits appear, how will we respond?”

Chen Lang said, "That's a good question."

“This involves a brand effect.”

"What we want to create is not just a piece of clothing, but a brand."

Xu Mengru was a little puzzled: "Please tell me more details, Mr. Chen."

Chen Lang said, "It's actually very easy to understand. For example, if there are three cloth shops in a county town, when ordinary people want to buy clothes, they will give priority to the cloth shop with a good reputation. Even if the prices of cloth and ready-made clothes in this cloth shop are higher than those in other cloth shops, ordinary people will still choose this cloth shop because of its reputation."

"The same principle can be applied to this set of clothes. From the very beginning of the promotion, we must plant the idea in the minds of buyers that the underwear we make is the best."

"This ideally includes not only quality but also the brand's own premium."

"We should strive to make it so that the ladies who wear underwear from Xu's cloth shop can look down on the ladies who wear underwear from other cloth shops without distinction."

This theory is widely used in modern society. Women who wear counterfeit goods cannot hold their heads up in front of women who wear genuine goods.

In fact, Chen Lang also thought at the beginning, it’s just two pieces of cloth, what’s the difference between LV and Wenzhou?

It was not until a colleague gave him an example that Chen Lang understood.

"The genuine product is Steam, and the fake product is WeGame."

Chen Lang suddenly understood.

After all, Xu Mengru was a shopkeeper who had been doing business for many years. After she pondered Chen Lang's theory for a while, she felt the subtlety in it.

"What should we do specifically? Does Mr. Chen have any plans?" Xu Mengru asked.

Chen Lang said: "Logo."

"When making clothes, they embroider a unique logo belonging to Xu's Cloth Shop in a relatively hidden place. Only underwear embroidered with this logo is a product of Xu's Cloth Shop; all others are counterfeits."

"Of course, this kind of awareness will take a long time to build."

Xu Mengru said with emotion: "I didn't expect that Mr. Chen has such a profound understanding of business. I admire him very much."

Chen Lang said, "Miss Xu, you are too kind. I am just repeating what others have said."

Xu Mengru said: "One last question."

"Mr. Chen is just a man, how could he design clothes that are so suitable for women?"

Li Xiuzhi and Hong'er's eyes also fell on Chen Lang.

Chen Lang said calmly, "Because I love my wife."

Li Xiuzhi was happy, shy, and a little confused.

What does this have to do with me?

Chen Lang explained: "My wife occasionally tells me that her breasts hurt after doing heavy work."

"At that time, I was thinking, could I make a piece of clothing that could solve this problem?"

"After thinking about it for a long time, I finally designed this kind of clothes."

Xu Mengru's eyes were filled with envy as she said, "Mr. Chen is not only talented, but also cares about his family and loves his wife. He is truly a role model for men in the world."

Chen Lang chuckled and said, "I'd be proud if Miss Xu praised me like that."

"Ms. Xu, this dress is only theoretical at the moment. When you return, find a way to sew it. If you find any flaws, we can make further improvements."

Xu Mengru stood up and said, "In that case, I won't bother you any more."

Farewell.

Chen Lang sent Xu Mengru to the courtyard gate. Xu Mengru said, "Mr. Chen, please stay."

Chen Lang said, "Okay, Miss Xu, take care."

Xu Mengru said with a half-smile, "Mr. Chen, you just said that the purpose of making a bra is to relieve the chest discomfort that Madam Ling feels when working."

"What about the pants? Are they for easier exercise?"

Chen Lang was instantly petrified on the spot.

Xu Mengru took Hong'er's hand and left quickly.

After getting on the carriage, Xu Mengru held her burning face with both hands, and a voice in her head was screaming wildly.

"Xu Mengru, you must be crazy!"

In the courtyard.

Li Xiuzhi asked curiously, "Erlang, what did Miss Xu say to you before she left? I think you're completely stunned."

Chen Lang said, "I suspect she's been possessed by Nie Xiaoqian."

Li Xiuzhi: "Who is Nie Xiaoqian?"

"Female ghost." Chen Lang said.

Li Xiuzhi rolled her eyes at him and said, "You're telling lies in broad daylight."

Chen Lang smiled, leaned close to Li Xiuzhi's ear, and whispered, "Xiuzhi, when this set of underwear is made, you must wear it and show it to me as soon as possible."