Reborn in 1994, escaping from marriage and going sea fishing, I won!
Chapter 798: Raising awareness, high-end marketing
A villager stood up and said: "Mayor, my family's contract is too little, I want to contract more."
"Yes, we have contracted too little, we need to contract at least 100 mu." Another person who only contracted 10 mu also quickly agreed. If you don't work hard now, you can't expect to increase the contract amount in the future, and you can only watch others make a lot of money.
How uncomfortable! Absolutely not, they want to increase the number of contracts!
Mayor Tang thought about it and said, "Okay, the contracted area last year was less than 100 mu, so it can be increased to 100 mu at most. For other villagers who have not yet contracted, each family can contract a maximum of 100 mu."
"But I want to remind you that the investment cost is very high. The investment cost of one acre of land is nearly 20,000 yuan. Even if the contract fee is the same as last year, the investment is still not low. We are all islanders, and making a living on the sea is very risky. The same is true for farming seafood and pearl oysters. If a typhoon or rainstorm hits, you may lose everything. So I urge everyone to do what they can."
The crowd that was originally chattering was all dumbfounded.
Although you can get a loan from the bank, what if there is a storm? You will lose all your money!
At this time, the villager who insisted on contracting 100 acres gritted his teeth and said, "Mayor, I know you mean well. Even if there are risks, we can just work hard for two years and earn one year's money. We can't suffer from storms for two consecutive years."
Those who were originally timid also thought this made sense after hearing it. The brave ones will die of overeating, while the timid ones will die of starvation. Anyway, with so many people taking out loans, even if something goes wrong, it will be everyone's fault. The bank can't force people to death, the worst that can happen is that they will become defaulters.
Many people have this mentality, and Mayor Tang also guessed it.
"In that case, okay, let's all go to the town government tomorrow. It's no use surrounding my house, we have to sign a contract with the town government." Mayor Tang replied. He would not stop them if he couldn't, and he also believed that Sifang Island would get better and better.
The villagers got satisfactory answers from Mayor Tang and left contentedly.
With so many people contracting, the town government's income will increase greatly. Then we can build roads, plan well, build roads well, and build the entire Sifang Island better.
This year he tried to tear down his house and rebuild it into a small villa. Next year, when the villagers make money, they will also learn to build a villa. By then, their Sifang Island will become a well-known wealthy island and realize modernization.
Wang Lemei then brought out a box of pearls that were full and all 15mm in size, some black, some white, and some colorful.
Liu Meilan picked up a pearl and looked at it against the light: "It has a very good luster, very smooth and beautiful, but not dazzling. It is really no worse than wild pearls."
Wang Lemei nodded: "If I didn't know that this is farmed, I, a novice knife expert, might not be able to tell it apart. I took it to a professional organization for testing, and the hardness and density are not much different from wild ones. It is almost indistinguishable from the real thing."
"Last year, I made a set of jewelry myself using the pearls you cultivated there, especially the necklaces and bracelets. The more I wear them, the more beautiful they become. They also seem to have a calming, refreshing fragrance. The scent is very faint, and if you don't have a sensitive sense of smell, you can't smell it at all. It's not there at the beginning, but only appears slowly after wearing it for a whole day."
"I have had a professional organization test it and it does have this effect. No wonder the ancients said pearls have this effect, I didn't believe it at the time. I didn't expect our cultured pearls to have this effect, too. That's great. If we work with these pearls well, we should be able to sell them for a good price."
Liu Meilan nodded: "The pearl production this year is very high. Can Dafu Jewelry use up all of it?"
Wang Lemei smiled and said, "We can't use them all up. If our brand wants to expand into the high-end market, we have to start from the international market, so I plan to take these pearls to the French Pearl Exhibition. I believe our pearls should be able to win a prize."
"At that time, some of the top-quality pearls can be sold to foreigners at high prices, and gradually increase their popularity. After all, the country now only recognizes these and thinks that foreign products are good. In order to develop, we have to do this. But I believe that our Dafu Jewelry will get better and better."
Liu Meilan nodded: "Okay, as long as you have a specific plan. Operate with integrity and pay taxes legally. Don't think about tax evasion."
Wang Lemei smiled and said, "I know. We have professional accountants and will not leave any trouble. Qin Zheng, the agent in Shanghai, has now won the general agent in Jiangsu and Zhejiang and is responsible for developing the market there. He is very capable and is really good."
Liu Meilan praised: "I am lucky to have met him. He is indeed very business-minded. Jiangsu, Zhejiang and Shanghai are the richest places in our country. If he manages the business well, Dafu Jewelry will be able to reach a higher level."
Wang Lemei agrees: "I think so too, so I give him great support, and we also advertise on CCTV. We will continue to do this advertising. Over time, we will become a nationally famous brand."
"Building a brand is not something that can be done in a day or two. It requires perseverance and the money must be spent." Liu Meilan agreed, "When conditions permit, we can find a screenwriter from Taiwan to shoot a romantic TV series. I've even thought of a name for it, called 'Pearl Lovers', and Dafu Jewelry can feature product placement."
"Ah?" Wang Lemei was stunned and slapped her thigh. "Yes! TV series can be played on repeat if they are well-made! Not only should we make good TV series, but we should also have a good theme song, the kind that is very popular and makes people think of our Dafu Jewelry as soon as they hear it. So should we make a modern drama or a costume drama?"
Liu Meilan smiled and said, "Of course it's a modern drama! The men are handsome and the women are pretty. Pearls can be made into necklaces, earrings, bracelets, and hair accessories. Paired with different fashions, it's fashionable and beautiful. This way, when people watch it, they can put themselves in the shoes of the characters and learn how to dress in this way."
"Of course, if you want to make a high-quality TV series, it costs a lot! Since it's a fashion drama, you can find partners! For shopping malls, you can find my second brother and use his real name to implant the mall; for clothing factories, if you have reliable connections, you can also use their brands to implant the mall."
"Of course, there are also some beverages, cars, etc., which can all be included. But the only requirement is that the men must be handsome and the women must be pretty, and even the supporting roles and villains cannot be ugly! The idol dramas shot in mainland China are not very good, and neither are those in Hong Kong. Only the sweet love dramas and Cinderella dramas from Taiwan are okay."
Liu Meilan's words seemed to open a window for Wang Lemei. It turns out that advertising can be done this way!
Wang Lemei is a person of action. Once she has an idea in her mind, she will start to take action.
Master Huo is in charge of the purchase of pearls on Sifang Island, so she went to the city to take care of this matter.
Just when Wang Lemei was about to take action, someone came to her and recommended himself.
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