Rebirth 1990: The beginning is sweet and cool Bai Yueguang

At the gate of the municipal government compound, three Coasters started up with heat waves.

As soon as Li Shousheng got into the air-conditioned car, his secretary Wang Jianguo handed him a newspaper: "Secretary Li, the Kyoto Evening News just arrived this morning. It's just right to help you pass the time on the way."

As the convoy rolled over the sun-softened asphalt road, Li Shousheng's hand, which was flipping through the newspaper, suddenly paused, and a colorful insert slipped out from the yellowed newsprint.

Newspapers are all printed in black and white these days, so this color page with the sheen of ink is particularly eye-catching.

"Only by being accommodating to others can we be at ease!"

Under the big red title, the gilded wine bottle shines brightly against the background of the rice field.

Wang Jianguo poked his head out and explained, "This is a new brand of liquor that has emerged locally. I heard there's a mechanism hidden in the bottle."

Li Shousheng adjusted his reading glasses and saw a line of small print on the corner of the advertisement page: 38% pure brew at the bottom of the bottle, 56% original brew at the bottle cap, and after blending it becomes exactly 42% mellow.

He chuckled, "Interesting! Which township in our city is this winery located in?"

Outside the car window, an old man wearing a straw hat was bending over to drain water.

A loud speaker on the ridge of the field suddenly blasted: "Drinking Shengshi wine will make you work more energetically!" It scared away a group of sparrows pecking at the rice ears.

Li Shousheng squinted his eyes while holding the bottle of wine and studied it. "'Only by accommodating the upper and lower levels can one be at ease', this slogan is quite interesting. Which intellectual wrote this?"

Wang Jianguo flipped open the Kyoto Evening News and pointed to the diagram at the bottom of the page:

"Look, this bottle contains 38-degree base liquor, and the cap contains 56-degree original liquor, so when mixed together, it's exactly 42 degrees - isn't that the perfect compromise?"

"Great!" Li Shousheng clapped his thigh and laughed: "Is this wine really produced in Suzhou?"

He leaned closer to the newspaper and saw the small words "Suzhou Shengshi Wine Industry" in the corner of the advertisement.

Three Coasters were bumping along a country gravel road, with endless green rice fields outside the car windows.

The scorching sun in July made the rice leaves curl up, and an old man wearing a straw hat was bending over to drain water on the ridge of the field. Since the household contract responsibility system was implemented, everyone has been taking better care of their own fields than their ancestors.

"How is the sales of this wine now?" Li Shousheng rolled down the car window, and the heat wave wrapped in the fragrance of rice flowers rushed in.

"I heard that the product has been distributed to the county supply and marketing cooperative, and is sold at 2.5 yuan a bottle in restaurants."

Wang Jianguo wiped his sweat and said, "I'll send someone to find out the exact sales volume..."

Suddenly, the loud speaker at the entrance of the village blasted: "Now we're breaking into a commercial! 'Shengshi Tianxia' wine, we only open it when distinguished guests come! After drinking it, your waist and legs won't ache, and you can walk two miles carrying a load!"

Li Shousheng chuckled and turned around to see a pile of empty wine boxes with the word "Prosperous Times" printed on them on the threshing ground.

A few naked kids were using wine bottle caps as spinning tops, and the metal caps were spinning rapidly on the bluestone slabs.

"After drinking Shengshi Tianxia wine, my waist and back no longer ache, my legs and feet no longer cramp, and I can plant rice seedlings in two acres of land in one breath without even breathing hard!"

"The wine of the prosperous world!"

The eight sales managers under Zhou Qi are in charge of different areas, and they are competing with each other openly or secretly.

These people really went all out for their advertising slogans, using all the words that ordinary people like to hear and that are easy to pronounce.

"Has the advertisement for this wine reached the village?" Li Shousheng asked the village party secretary who was following him.

"Oh, Secretary Li, let's stop the radio station from broadcasting right now!" The village party secretary hurriedly wiped his sweat.

"Why stop for good?"

Li Shousheng smiled and waved his hand: "How long has this ad been on? Tell me more about it."

As the group walked up the ridge, the village party secretary counted on his fingers and reported:

"It's been on the air for about half a month, and it's played 40 to 50 times a day. Now everyone has almost memorized the slogan, but they change the words every now and then, and only choose the words that the villagers like to hear."

Li Shousheng kicked away the dirt at his feet and said, "How much advertising fee did the winery pay to the village? It plays so many times a day."

"Fifty yuan a month. Don't worry, this money is taken from the people and used for the people." The village party secretary was anxious to explain the flow of funds.

Li Shousheng started calculating in his mind:

"There are more than 80 towns in Guang City, and each town has more than 10 villages. By this calculation, the rural advertising fee alone will be tens of thousands of yuan. Secretary Wang, we have to find out everything about this winery!"

He squinted his eyes and looked at the rice fields in the distance. Guangshi in northern Jiangsu was extremely poor, and it was harder than climbing to the sky to achieve political achievements.

However, it is unclear whether this "Shengshi Tianxia" wine can really become popular just by relying on its overwhelming and earthy advertisements - if it can really establish a brand, that would be a real political achievement.

Zhou Qigang had just signed a strategic cooperation agreement with Gaofu Winery and called a tricycle to rush home. The cargo box was filled with local specialties sent by the partner, and it was rattling loudly.

Zhou Qi rushed home on the weekend.

Lin Ruixue didn't go to the factory today. She was playing with Nuonuo in the house.

A few days ago, Zhou Mingfa asked someone to pull an electric wire and turn on the electricity. Although the wall was still damp, the room was finally much cooler with the electric fan running.

As soon as I turned into the corridor, Zhang Li's eye-catching outfit caught my sight.

She had a big red silk knot on her forehead, a gauze scarf around her neck, and a gauze skirt wrapped around her body as she fluttered in the heat wave, but the sweat on her face had washed away several grooves in her foundation.

"Hey, Brother Qi is back!"

She pinched her throat and leaned forward: "Where did you make a fortune recently?"

"Busy."

Zhou Qi dodged sideways with the plastic bag in his hand. A voice came from behind: "Why are you pretending to be serious!"

Then he raised his voice again: "I have some iced watermelon beer. Come and sit down when you have time!"

When I opened the door, the cool air mixed with steam hit me in the face. Lin Ruixue had placed several basins of cold water on the floor, and the ceiling fan was humming overhead.

"Dad!" Nuonuo rushed over like a cannonball, and when he saw the half-human-height doll he took out, he hugged it and ran into the inner room.

"For you."

Zhou Qi took out a satin gift box.

Lin Ruixue wiped her hands and took it, unwrapped half of it and pushed it back: "The face cream I use is only a dime bag, enough for a whole year..."

"I bought it from a store. It cost over fifty yuan."

Before she could finish her words, the wife's hands shook and she almost dropped the box - this was two months' salary for her at the textile factory.

"Look at you, why are you wasting this money?" His voice was trembling.

Outside, the sound of cicadas and fans mixed in, and Nuonuo was braiding her doll's hair.

Zhou Qi wiped the sweat from his forehead and took out a bundle of celery from a plastic bag: "Making dumplings tonight?"

"Don't keep calling me 'you you you'. Have you forgotten what to call me?"

Zhou Qi reached out and took Lin Ruixue into his arms, then pecked her lightly on the lips.

"Nono is still here!"

Lin Ruixue blushed and lightly patted her husband's chest, then turned around and brought a basin of cold water: "Hurry up and wipe your sweat off. It's probably around 40 degrees outside, right?"

Zhou Qi had just soaked the towel when the security door was suddenly banged.

"Who is so tactless? I just came in after being away on a business trip for half a month..."

Before the voice fell, a sharp female voice came from outside the door: "Zhou, get out!"

Zhou Qi threw away the towel and sneered: "Auntie Fatty, that old bitch, is here to act wild again?"

The moment the door opened, an iron rod whizzed down and he retreated swiftly. The sound of metal collision made the mother and daughter in the house scream at the same time.

"They've come to your door, and you're still a coward?"

Zhou Qi searched around and picked up the rolling pin on the kitchen chopping board.

Lin Ruixue grabbed his arm tightly and said, "Don't go. From the noise, there are at least seven or eight people!"