Rebirth 1990: The beginning is sweet and cool Bai Yueguang

The new product has just been launched and they are making a lot of money. If they are investigated at this critical juncture, the father and son’s financial resources will be cut off.

"The province has a regulation that during the investigation period, everyone should stay in the city guesthouse."

Zhou Qi straightened his bulging briefcase: "The food standard is four dishes and one soup, with both meat and vegetables for every meal."

Zhou Kang escorted him all the way to the factory gate: "Director Tian should come in a private capacity next time, so we can have a couple of drinks!"

"Once we're done with this, we brothers should have a good drink!"

"necessary!"

The entrance of Tanggou Winery gradually became deserted. The setting sun stretched the shadows very long, and the hands of the wall clock were about to reach four or five o'clock.

"Director Zhou, please stay. The purpose of this investigation is to investigate the situation of extravagance and waste at the grassroots level. Let's not engage in the usual welcoming and seeing-off activities." Zhou Qi waved his hand to stop Zhou Kang who was about to see him off.

"Comrade Tian, ​​please be careful on your way. I look forward to your guidance from time to time."

Zhou Kang stood on the main road of the factory, rubbing his hands, and watched the research team's car go farther and farther away.

After turning two intersections, Zhou Xingfei was hiding under the shade of a tree two hundred meters away, looking around.

Seeing Zhou Qi coming over, Zhou Xingfei stamped his feet anxiously: "Brother, is it done?"

Zhou Qi covered his mouth before he could finish his words - there were still many workers getting off work around the factory.

The rumbling motorcycle carried the two brothers back to the office. As soon as Zhou Xingfei took off his helmet, he shouted, "Look, brother! The office is so quiet today. Most of our orders have been snatched away!"

Zhou Xingfei threw the account book on the table, his neck flushed. He had seen what it meant to have a lot of money these days, but now the money has dropped sharply, and even his voice trembles.

Zhou Qi smiled and punched his brother on the shoulder: "Are you so weak now? How old are you? You still have a long way to go in the business world. Remember, the stronger the opponent, the happier you will feel when you win!"

"But they're selling it for 1.2 yuan. If we also lower the price..."

Zhou Xingfei grabbed the abacus and started clacking away: "The cost is 80 cents, and I can still make a profit if I sell it for one dollar!" The boy's eyes lit up, as if he had held a magic weapon to win.

The office of Shengshi Group was filled with smoke. Zhou Qi flicked the ash from his cigarette and said, "We can still make a lot of money if the price is 1.5 yuan now. Even if we lower it to 1 yuan, there will still be plenty of profit margin."

His younger brother Zhou Xingfei, who was sitting opposite him, slammed the table in anxiety: "Brother, you are too honest in your calculations! Even if you sell it for 50 cents, you can still make 30% profit. It's better than losing all the customers, right?"

"Do you think Tanggou Brewery is a vegetarian?"

Zhou Qi blew out a smoke ring: "They can lower the price to 20 cents and still make a 5% profit. Can we compete with them?"

There were three or four cigarette butts in the ashtray, and the neon lights outside the window were reflected on the faces of the two people through the glass.

Zhou Xingfei stood up quickly: "Are we going to just sit there and wait for the eight sales teams to go hungry? Now the dealers won't even answer our calls!"

He paced back and forth, his leather shoes tapping out a rapid rhythm on the floor: "Last month we were making a fortune, but now it's the Tang family and his son who are counting the money!"

"No hurries?"

Zhou Qi suddenly put out his cigarette and said, "Go to the Trademark Office tomorrow and register both 'Jue Shi Feng Hua' and 'Shi Li Xiang'."

Seeing his brother's puzzled expression, he pointed out the window and said, "Do you remember the two lines of poetry at the entrance of Tanggou Winery? 'Tanggou wine in the south, the fragrance spreads ten miles after opening the jar'. We should make good use of this ready-made sign."

"But this belongs to someone else..."

Zhou Xingfei was interrupted before he could finish his words.

“How can they understand brand protection when they just started?”

Zhou Qi smiled slyly: "If you have already registered, let's try another way."

He tapped his fingers on the table. “But if this works, they’ll be in big trouble with the copyright infringement lawsuit.”

Zhou Qi took out a box of "Peerless Fenghua" from his pocket and slapped it on the table: "Use this product name and font to register the trademark."

Zhou Xingfei held the ** box and looked at it again and again: "Brother, is this okay?"

"I found a treasure in their winery today."

Zhou Qi lowered his voice and said, "They dared to use Jet Li's portrait on **, which is a serious infringement."

"What does it have to do with us?" Zhou Xingfei looked confused.

In the early 1990s, information was blocked and communication mainly relied on landlines, letters and telegrams. Concepts such as portrait rights were not taken seriously in the county.

Zhou Qi flicked the ash from his cigarette and said, "When their sales pick up, we will pretend to be Jet Li's agent and sue him in court. It's not difficult to forge a letter of authorization. The more popular their sales are now, the more they will lose in the future."

He narrowed his eyes and added, "Hong Kong is about to return to China, and Jet Li is going to develop his career there soon. Even if the court really called to verify, how can he care about the affairs of this small county?"

"You mean that for every bottle they sell now, they will have to spit it out in the future?" Zhou Xingfei's eyes lit up.

"I want to make this lawsuit the first major infringement case in the country!"

Zhou Qi put out his cigarette and said, "Then ask the newspapers and TV stations to report on it. We will make the father and son lose all the money they put into their coffins."

Zhou Xingfei was about to grin, but suddenly frowned: "Then our business..."

“Don’t even think about a price war!”

Zhou Qi waved his hands fiercely: "We price each bottle at 1.5 yuan, which is considered a mid- to high-end wine in the eyes of ordinary people. If it sells for 1.5 yuan today, drops to 1 yuan tomorrow, and becomes 50 cents after a while, what will those old customers think?"

He grabbed the bottle and put it down heavily: "If the brand value collapses, it will be in vain even if we sell more!"

"That's true, but haven't we lost a lot of our territory to our opponents?" Zhou Xingfei held his chin and scratched his head.

"We can't delay any longer, start the new plan immediately!"

As soon as Zhou Qi finished speaking, Zhou Xingfei immediately straightened his back and pricked up his ears.

"First, we will have a major change, keeping the price the same, but we will let dealers and buyers taste the sweetness."

Seeing his brother's confused face, Zhou Qi counted on his fingers and explained: "We give dealers rebates instead of cash, but directly give them bicycles, motorcycles and other big items. If the performance is strong, we can also arrange for tractors and cars!

Who would be willing to buy these now? We give them as rewards, and I guarantee they will work hard to sell them. "

Zhou Xingfei's eyes lit up instantly: "Hold another annual awards ceremony and give out the highest quality prizes!"

"clever!"

Zhou Qi made the decision, "But the highlight is the new product. Right now, there are two types of people who buy wine - connoisseurs and people who celebrate weddings and funerals. Weddings and funerals are divided into graduation banquets and weddings and funerals."

He took out a stack of design drafts and said, "For the entrance banquet, we will make a series of 'top names on the list', with auspicious words printed all over the **;

We added auspicious auspicious images such as "winning the imperial examination" and "winning three prizes in a row" and replaced the original monk's head with a more festive pattern.

"If dealers meet the target, they can also apply for scholarships for their children!"

Zhou Qi threw out his trump card.

Zhou Xingfei slapped his thigh at this and said, "Nowadays, many people who have been admitted to universities cannot afford tuition fees! But let's add a jackpot, put a lottery ticket in each box of wine, and the winner can use it to pay for tuition fees. I guarantee that sales will double!"

"Absolutely awesome!"