【Sweetheart Lover】

Ruan Jianan and Lin Yanan had just solved the problems of production and delivery, and before they had time to celebrate properly, they had to face the low-price imitation strategy of their competitors.

The atmosphere in the company's conference room was solemn. Ruan Jianan, hands on his hips, paced in front of the window with a gloomy face. Lin Yanan sat at the conference table, tapping his fingers lightly on the tabletop, thinking about countermeasures.

"This damn opponent actually dared to plagiarize so blatantly!" Ruan Jianan couldn't help but curse.

Lin Yanan raised her head with a firm look in her eyes: "Don't be angry yet. Being angry won't solve the problem. We have to think about how to deal with it."

Ruan Jianan stopped and turned around: "Their prices are so low. If we follow suit and lower our prices, we will lose our profits. If we don't lower our prices, our market share will be taken away. This is really a headache."

Lin Yanan smiled and said, "I think we can't just focus on the price. We have to start with the added value of the product."

Ruan Jianan looked at her suspiciously: "Added value?"

Lin Yanan nodded: "Yes, such as providing better after-sales service, adding some personalized customization options, or launching supporting peripheral products."

Ruan Jianan stroked his chin and thought for a moment: "Well, it's interesting. But it requires a lot of resources."

Lin Yanan stood up and said: "You can't catch a wolf without sacrificing a lamb. As long as we can consolidate our market position, these investments are worth it."

Ruan Jianan and Lin Yanan started to act separately. Ruan Jianan negotiated with suppliers to get better prices for raw materials to reduce costs. Lin Yanan formed a professional after-sales service team to provide one-on-one caring services to customers.

However, things did not go so smoothly. The suppliers were all stingy and unwilling to pay a penny. Ruan Jianan tried his best to negotiate a good deal but failed.

"These guys are really unwilling to release the eagle until they see the rabbit!" Ruan Jianan returned to the company angrily.

Lin Yanan also encountered difficulties. The members of the newly formed after-sales service team were inexperienced and were often complained by customers.

"Oh, what should I do?" Lin Yanan stamped her feet anxiously.

Just when they were in a state of panic, a junior employee in the company came up with an idea.

“We can hold some online and offline user experience activities to allow customers to have a deeper understanding of our product advantages.”

Ruan Jianan and Lin Yanan's eyes lit up and they thought this was a good idea.

Therefore, they planned a series of interesting activities, such as product trial competition, creative design competition, etc. The activities attracted the participation of many users, and everyone gave rave reviews to the products.

“Wow, this activity is so interesting!”

"I finally understand how good your products are. I will buy your products from now on!"

At the same time, Ruan Jianan finally persuaded a key supplier to reduce the cost of raw materials. Lin Yanan conducted intensive training for the after-sales service team, and the team's service level has been significantly improved.

As time goes by, the company's products have gained an increasingly good reputation in the market and customer loyalty has continued to increase thanks to their high-quality services and unique experience.

Competitors' low-price strategies gradually lost their effectiveness and their market share began to recover.

Ruan Jianan and Lin Yanan finally felt more at ease as they looked at the increasingly better data.

"It's really not easy this time." Ruan Jianan sighed.

Lin Yanan smiled and said, "But we survived, didn't we?"

But just when they were about to breathe a sigh of relief, a new challenge quietly arrived. One of the company's flagship products was exposed to have quality problems, and negative comments were overwhelming on the Internet.

Ruan Jianan and Lin Yanan frowned again. They knew that another tough battle was about to begin.