【Sweetheart Lover】

Chapter 32 Market Turbulence

Recently, Ruan Jianan and Lin Yanan's company fell into chaos. The sales of their flagship products in the market suddenly encountered serious obstacles, as if consumers had lost interest in their products overnight.

In the warehouse, the goods piled up like a mountain but no one was interested in buying them. The sales staff were as anxious as ants on a hot pot. Xiao Li, who was in charge of sales, was always confident, but now he was frowning and almost pulled a lot of his hair out. "What should we do? If we can't sell this product, we will all be left with nothing!" Xiao Li complained while calling customers non-stop, but most of the responses he received were rejections.

Inside the company, panic spread like a plague. Employees were whispering in the tea room and corridors, worrying about whether they could keep their jobs. "I heard that the company is going to fail this time. Do I have to find another job in advance?" "Don't talk nonsense. President Ruan and President Lin will definitely find a way." Such conversations were repeated one after another.

Ruan Jianan sat in his office with a frown on his face, and the documents in front of him were piled up like a mountain. Lin Yanan hurried in with a latest sales report in his hand.

"Jian'an, the situation is not good." Lin Yanan's voice was filled with anxiety.

Ruan Jianan rubbed his temples, "I know, what's going on?"

Lin Yanan took a deep breath and said, "I think it might be a competitor's doing. They recently launched a similar product, and the price is lower."

Ruan Jianan slammed his fist on the table. "These guys are really unscrupulous!"

At this moment, Lao Zhang from the Finance Department also hurried over and said, "Mr. Ruan, there is a big problem with the cash flow this month. If sales don't pick up, the company may not be able to hold on for long." Lao Zhang's forehead was covered with sweat and his voice was trembling.

Ruan Jianan stood up and paced back and forth in the office. "No, we can't just sit there and wait for death."

Lin Yanan nodded and said, "I have asked the marketing department to investigate the situation of our competitors to see if we can find a breakthrough point."

However, the results of the investigation gave them even more headaches. It turned out that the competitors not only played tricks on the price, but also invested a lot of money in advertising, which severely suppressed their product image. Moreover, the other party seemed to have bribed some media to publish some news that was unfavorable to their company, further affecting consumer confidence.

Ruan Jianan and Lin Yanan fell into deep thought. They knew that this was an unprecedented crisis. But they also firmly believed that as long as they worked together, they would be able to find a way out.

That night, the lights in the company were still on, and Ruan Jianan, Lin Yanan and several core members were still discussing countermeasures. Outside the window, the city lights were brilliant, but they had no intention of appreciating them.

Suddenly, Lin Yanan's phone rang. It was her best friend Yang Peifang who called. Yang Peifang said on the other end of the phone: "Yanan, I heard about your company. Don't worry, I know a marketing guru who may be able to help."

Lin Yanan's eyes lit up, as if she saw a ray of light in the darkness. "Really? Peifang, that's great!"

After hanging up the phone, Lin Yanan quickly told Ruan Jianan and others the news. Finally, there was a glimmer of hope on everyone's faces.

The next day, Lin Yanan and Ruan Jianan went to visit the marketing guru in person. After listening to their situation and pondering for a moment, the guru gave some unique suggestions. "You can't just focus on the existing market, you have to explore new channels and customer groups."

After returning to the company, Ruan Jianan and Lin Yanan immediately called a meeting for all employees to convey the new plan. Although everyone was still a little nervous, seeing that the leaders were so determined, they all gathered their energy and prepared to work hard.

In the days that followed, everyone was busy as if wound up. The sales team rushed around looking for new customers, the R&D department worked overtime to improve the product, and the marketing department carefully planned new promotional activities.

Ruan Jianan and Lin Yanan took the lead and personally visited the market and discussed cooperation. Once, in order to meet an important client, they waited for several hours in the heavy rain. They were soaked, but their eyes were still full of determination.

With everyone's joint efforts, the company's situation finally showed some signs of improvement. Although it has not completely escaped the predicament, it at least gave them hope.

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