I was reborn and stayed in school to lie down. I really don’t want to roll anymore!

On the morning of the day when it announced its entry into the national market, the number of downloads of Haijing Payment began to surge.

The single-day download volume directly topped the software rankings of all channels.

According to the background of Haijing Payment, the number of downloads exceeded five million in just half a day.

It is expected that the number of downloads in a single day will exceed 10 million.

People from all over the country, especially office workers and college students, were the first to respond to the news.

...

"You haven't downloaded it yet? I'll give you the QR code, you can download it and see how many red envelopes you can get!"

...

"Is it necessary? It's just a few dollars in red envelopes! Can you really use Haijing to pay?"

There are always rich guys in the dormitory who look down on this and are too lazy to do these things because they think it is troublesome.

"Didn't you see that Alipay was punished? Who cares! One more platform is always a good thing."

"If they compete, maybe we'll get more benefits!"

...

"Fuck, Lao Liu, you actually have 18 yuan, take off!"

Listening to the voice, although Fu Ge didn't care about the few dollars, he was still quite interested in the luck-based red envelope competition.

Even though I have played it once during the Alipay large red envelope period, it is still fun and I can't help but plan to try it again.

"Where's the code? Share it with me, let me see how lucky I am! I'll let you make some money!"

……

Inside the office of a certain unit.

"Old Zhou, has Haijing paid?"

...

"No, why do you want to download this?"

...

"Don't you know? It's the same as Alipay, you get a red envelope!"

"Hurry up, I'll share you!"

……

For a time, Haijing Payment saw a large number of clicks, red envelopes, forwarding, etc.

Fortunately, the server is powerful enough, and we can directly use the cloud computing center of Haijing Technology, which is better.

At the same time, the effect of the red envelope was even better than Jiang Hao had imagined.

The main reason is that Alipay’s original path was well laid.

Haijing Payment has benefited from Alipay, and the cost of promotion is mainly on red envelopes, so there is no need for additional advertising costs.

At most, we can post videos for promotion on the Haijing short video platform.

It was around eight o'clock that evening. Yu Xintong had no classes tonight, so she was accompanying Jiang Hao at Jiangnan Quick Payment Company, which was considered as working overtime with him.

The couple was drinking tea quietly until Old Song came into the office anxiously talking on the phone.

After a while of tidying up, he finally sat down opposite Jiang Hao's tea table with his notebook.

"Mouse, the number of downloads today has reached 940 million, and it is now at its peak, and is expected to reach 1300 million."

"The number of registered users, including valid users with linked bank cards, is currently 620 million, and 550 million people have participated in the red envelope activity."

...

"What about the funds? How much has been spent?"

...

"So far, we have spent 1400 million yuan, of which about 280 million yuan were spent on users in Jiangnan Province, and more than million yuan was spent on new users nationwide."

Jiang Hao couldn't help but be shocked when he heard this, although he had expected that the money would be spent quickly after the nationwide promotion.

But it’s only the first day and it hasn’t even ended yet, and it’s already reached 1400 million. It’s estimated that after this wave of downloads tonight, it will reach 2000 million.

Spending 2000 million a day is really a painful way to spend money.

But the real peak period of burning money is not today.

By the end of the third day, Haijing Payment had burned through more than 5000 million yuan, especially on the third day, when it directly burned through more than million yuan, which was more than the previous two days combined.

As for new users, the number has naturally increased dramatically. The number of active users has now exceeded 30 million and is heading towards 40 million at a very fast speed.

...

"Haozi, there's some action on the Alipay side!"

In Jiang Hao's own office at Haijing Technology, Song Kejie hurriedly entered with a report.

He came straight to the point in a hurry.

"Haozi, Alipay red envelopes have also increased the stakes today. Many old users can scan the code to get a big red envelope."

...

"Started this morning? Have you calculated the intensity of the investment?"

As Jiang Hao spoke, he glanced at his WeChat and work email on his computer.

There is no news from Jack Ma. Mr. Ma has not sent him any message since Alipay was investigated last time.

I guess the company is still busy adjusting its business!

Anyway, he was stuck at this point when promoting Haijing Payment, who knew that the other party would react so quickly.

Without any prior notice, I just spent real money with them.

“The strategy for large red envelopes is similar to ours, but the proportion of the distribution is not yet clear.”

"Alipay's user base is much larger than ours, so the proportion is definitely not that high."

Unlike Whale Pay, Alipay has actually implemented the red envelope strategy two years ago, of course the peak period was at the end of last year.

A lot of money was spent, definitely much more than what Haijing had prepared. After all, it was the first promotion, and it lasted for nearly two years.

This is also the reason why Haijing Payment has low advertising costs today.

Of course, low advertising costs have both pros and cons. The cost is low, but it is undeniable that the market has long belonged to Alipay.

They are the latecomers who are grabbing the market. Even though Alipay has begun to increase its investment to cope with it, Jiang Hao himself has no idea how many people will still use Haijing after the red envelopes issued by Haijing Payment are cancelled.

After all, it is a moat that has lasted for more than ten years, and there is no need to say much about the stickiness of core users.

Jiang Hao never dared to think about banning Alipay, he just wanted to take advantage of this opportunity to bite off a big piece of meat.

Currently, Alipay has a market share of 56% and WeChat Pay has a share of 35%. These two companies alone account for 90%.

Jiang Hao just wanted to completely establish the third online payment company after spending money on red envelopes this time. It would be a great success if he could achieve a 20% share.

"In this case, you should pay more attention to Alipay's red envelope strategy."

"Once we find that the other party has increased the number or amount of red envelopes, we will increase the amount of our red envelopes at any time."

...

"Mouse, is it really appropriate to burn money like this?"

"Even if we take into account the 5 million yuan loan from the bank, we only have 18 billion yuan in reserve. How can we compete with Alipay..."

After all, Alipay has been burning money for two whole years. Even if the peak period was only one or two months, and the red envelopes were only a few cents in the later period, with the increase in user base, even a few cents is not a small amount.

Old Song is obviously worried about this strategy of burning money.

On the one hand, they are afraid that they won’t be able to burn the other side as well, and on the other hand, they are also afraid that it will be ineffective even if they burn it.

In the end, users enjoyed the red envelopes for a month or two, but in the end they still chose Alipay.

"Are you scared at the beginning?"

"So much money has already been thrown out, how can we back down now?"

"Allipay is also busy rectifying its Huabei and Jiebei businesses, so its cash flow may not be as sufficient as ours!"

"Just arrange your team to spend money, don't be afraid!"

"I'll meet with a few shareholders to talk. If possible, I'll let Haijing Technology invest in Jiangnan Quick Payment. Then you don't have to worry about the funds."