I was reborn and stayed in school to lie down. I really don’t want to roll anymore!

Pang Yi explained calmly.

"We want to promote it in all aspects, such as home projection equipment, screens, smart toilets, smart speakers, smart bathroom heaters, etc."

"It covers the kitchen, bathroom, living room, bedroom, audio and video in the house."

...

"It's similar to Xiaomi's ecological chain, right? But you plan to bring all the home appliances into the house?"

...

"Yes! That's what we think. When we have more products, we will connect them together and provide home decoration services."

Pang Yi came up with this idea after the company went public.

The specific reason is naturally that I bought a new house, and after decorating it, I found the huge profits and really came up with the idea of ​​​​the smart home business.

“The strategy is a good one and has prospects.”

"But this is not easy to implement. Before they are fully connected, too many products may not necessarily be accepted by users."

Jiang Hao didn't expect that the two of them had such big ideas, but the development of this strategy was extremely difficult.

The sweeping robot belongs to an emerging field. It is also the first flagship industry developed by Deebao and the industry it has driven.

That is why the development has been so smooth. We are the leader and do not have to worry about competition from other companies.

But many of these areas are even mature areas.

Just like home projectors and smart toilets, these two items are considered mature fields in themselves.

There are countless manufacturers of electronic products for home projection at present. Although they are not as popular as vacuum cleaners in the past, they are indeed still quite popular with capital.

As for smart toilets, there are countless established manufacturers, and there is fierce competition between domestic and foreign brands.

In these fields, if Dibao wants to enter, it will be equivalent to competing directly with established companies, which is a completely different level of difficulty.

"And you also have to consider the company's investment costs. You have to publish financial reports every quarter!"

As a listed company, major strategic adjustments naturally need to be announced to the public.

Although not everyone may read it, the financial report data will definitely attract attention.

Whether it is a profit or a loss is intuitive data.

The implementation of new business will inevitably lead to rising costs and declining profits.

Dibao's stock price is already in a downward trend, and this wave of operations may cause it to fall even further.

"Brother, do you mean that we should not implement this strategy yet?"

...

"That's not what I meant. I just want you to be mentally prepared."

"Personally, I am optimistic about the progress of your project."

After all, the single business of sweeping machines is limited in scope.

As time goes by, it will naturally involve the entire smart home business.

“So the air purifier you guys are launching this time is just an experiment, right?”

Upon hearing this, Pang Yi and Ning Chengming immediately nodded.

Jiang Hao finally figured it out and said that the air purifier was too strange.

There is nothing outstanding about it, and it is completely incomparable to a window cleaning machine. It seems like it was just added to make up the numbers.

“What about the production of air purifiers?”

...

"We produced it ourselves. The internal structure of this thing is not complicated. I just added a smart chip and a panel so that it can connect to a mobile phone."

Ning Chengming said indifferently at the moment.

After all, he graduated from Tsinghua University and is a very charismatic person.

Deebao brought the entire team with him that year, and now, after several years, there are almost no technical barriers for many furniture products.

Of course, the difficulty itself is not the technology, but more about the product being accepted and recognized by the market and being able to be sold.

"So for the subsequent smart toilets and projections, are you also going to have your own team or hire someone to design them?"

...

"Yes, I think we still have to design it ourselves so that we can better understand this product."

“It also allows us to think about the design and make continuous improvements in the future.”

"Finally, we can connect all the products together, just like Xiaomi's ecological chain, and complete our own Dibao ecological chain."

It can be seen that Ning Chengming is very supportive of this plan.

Or it could be said that he was very devoted to this project and was trying hard to convince Jiang Hao.

“What about production?”

...

"We try to produce it in our own factory so that we can have better quality control and reputation."

Ning Chengming has high requirements for product quality, which is one of the reasons why Dibao is now firmly established as the industry leader.

"It is true that there are more advantages to doing everything by ourselves, but the funds and time required for development are not low."

"There are only two Dibao factories at present. If it is up to you, I am afraid we will have to expand to several more branches."

"Does the company have so many factory management talents?"

"And do you have such ample funds?"

Jiang Hao supports this in his heart. Being able to conduct independent research and development and production is definitely a core competitive advantage.

But it sounds a bit unrealistic in reality, after all, there are too many products involved.

It’s fine to find a design team yourself, but if the factory wants to do it themselves, problems will easily arise.

The business is too big and the capital chain cannot be closed. Once problems arise, the business will go bankrupt.

"I suggest that you design your own products, but take your time with production, starting with individual products and setting up factories to expand."

“Although it is difficult to guarantee the quality of OEM, the operation is less stressful.”

"You have to understand that Xiaomi Group does not develop and produce all its products by itself. Most of them are produced in the form of OEM."

Jiang Hao was now trying to dispel their passionate thoughts.

The future strategy is good, but it is too radical and a bit excessive.

"The core of your plan to build the Dibao ecological chain is not the various products, but the brand and after-sales service."

"As long as the brand influence of Deebao can be expanded and the market recognizes and trusts Deebao's smart home brand, the plan of this ecological chain can proceed."

"You only need to pick a few high-profit projects that require high technological innovation and design and produce them yourself."

"It is indeed more reasonable to hand over the remaining small products to the OEM factory. At most, you can pick more or send people to the site to test the quality."

If you want to build a true smart home ecosystem, brand is absolutely the top priority.

Only if you trust a brand will you choose all or most of the products under this brand.

This is the core of what the ecological chain wants to achieve.

The second is after-sales service, which is the core of retaining users.

Only good, efficient after-sales service that can truly solve problems can continuously accumulate these customers.

In comparison, brand is to attract customers, and after-sales service is to retain customers.

On the contrary, products are not absolute in the ecological chain. As long as a few products can reach the top level, it is enough for the remaining products to be guaranteed to be above average.