I was reborn and stayed in school to lie down. I really don’t want to roll anymore!
Chapter 878 Negotiating the Terms
He Wenhao had expected this a long time ago.
After all, Mango TV itself has fallen into its current situation. Although it is a collaboration of five or six companies, it is actually still like fighting alone.
It is precisely because of the limitations of its own content that its growth is restricted, and of course it is also a disguised protection for Mango TV.
At least with the exclusive authorization from Mango Channel, Mango TV will not go bad and will maintain a certain standard.
Pushing his glasses, He Wenhao said calmly.
"Mr. Cai, I know it is difficult for Mango TV to release program authorization or push programs on multiple platforms."
"But if you just refuse like this, I think it would be too insincere."
"If that's the case, there's no need for us to meet today."
Although He Wenhao looks like a gentle young man, his style of talking is very tough and his attitude is very direct.
"Manager He, don't worry."
"The main thing is that the board of directors can't get this resolved, and there's nothing I can do."
"That's the rule in the station. It can't be changed."
"But we can make concessions on other aspects, including the price of the shares of Haijing Technology in the transaction."
"I can decide to give you a 5% discount on the stock price."
Mango TV finally started its road to listing after its reorganization or merger into Mango Super Media last year.
The issue price after listing was 23 yuan per share, but the stock price fell sharply in the second half of last year, especially at the end of the year.
That is, the stock price has only recently returned to 23 yuan per share.
Mr. Cai also knows that this market price is not competitive. At least if he wants Haijing to enter the market, he has to give the other party some benefits.
Otherwise, if Haijing simply holds the shares, both parties do not need to discuss anything. The listed company can just hold the shares directly on the stock market. This is actually more convenient from the perspective of investment returns.
"Mr. Cai, price is not a problem for us at Haijing Technology."
"We came to Mango TV to invest. The return on investment is only one aspect. The more important thing is the resource and strategic needs. You should be clear about this, right?"
Mr. Cai nodded slightly awkwardly. He was naturally aware of these things.
We also hope to actively join Haijing's embrace, even if it means giving up some profits in terms of stock price. But if we can get the traffic support of Haijing's short video and the support for the promotion of new dramas, it can be said to be an immeasurable good thing.
However, it is certainly impossible for Mango to take all the benefits, so how could Haijing Technology lack financial concessions?
What the other party wants is also Mango TV’s resources, not just a return on investment.
"Boss Cai, I have a proposal, please see if it works."
...
"Manager He, please go ahead."
Mr. Cai looked serious, and he kept nodding his head even though Manager He hadn't spoken yet.
"I will not participate in the premiere or one-year broadcast of Mango TV's film and television content, including your TV station's film and television resources."
"But for variety shows, TV series, movies and other resources that are more than one year old, I need you to authorize them to Haijing Films."
"At the same time, Haijing Films can give Mango TV a higher share of the profits."
He Wenhao had already considered these things beforehand.
It is a pipe dream to ask Mango TV to share the resources of its first-run programs, and the same is true for several other video websites.
Of course, there is still room for negotiation with several other websites. As long as the benefits are sufficient, one or two projects can be premiered together.
This is where other video sites are more flexible than Mango TV.
"Manager He, you still want our Mango TV resources!"
“It’s really hard for me to discuss this with the senior directors, including the leaders of the station.”
Mr. Cai frowned subconsciously and complained at the same time.
He Wenhao couldn't help but shake his head when he saw this, and his voice tone suddenly rose.
"This is the bottom line of our Sea Whale Technology!"
"Mr. Cai, you also know the benefits that Mango TV can get from our Haijing Technology's investment, right?"
"With the traffic support of Haijing Short Video, we guarantee that any variety show and drama promotion on Mango TV will be of a unique standard!"
“I can’t guarantee that every drama on Mango TV will be a hit, but at least it won’t be a big flop!”
"As for this resource, no other video website can get it, or it needs to spend a huge amount of publicity fees to get it."
"If you can't even agree to what I just mentioned, then let's stop here today and discuss cooperation later if we have the chance."
As He Wenhao spoke, he looked towards Jiang Hao who was at the edge.
Seeing this, Jiang Hao put down the phone in his hand and nodded silently at He Wenhao.
Then he stood up first and prepared to leave.
"Mr. Jiang! Don't be anxious!"
"Ouch! I've only been in the company for a short time and I haven't even sat down yet!"
"Don't be anxious! Manager He, please give me some time. I'll talk to the board of directors. Can we talk more?"
Seeing Jiang Hao stand up, Mr. Cai really couldn't sit still anymore.
If you miss such a great opportunity for development, you really don’t know when the next one will come.
More importantly, although Haijing Film and Television is now unknown and has few resources, it is far behind Mango TV.
But he is Haijing Technology's own film and television company. Judging from the current strength of its investment in Mango TV, if it went to other old film and television companies, it might be able to really negotiate some business.
By then, Mango TV will not only get nothing, but will have two more rivals.
Unlike today, we have the opportunity to join hands with Haijing Technology and compete with all domestic video websites for the top spot.
Otherwise, there will always be limitations and it will be difficult to have a fair chance to compete.
Just taking Tencent Video as an example, the allocation of Tencent’s own resources is already the ceiling for Mango TV’s development.
Mr. Cai went out first to make a phone call, and his harsh words could be heard even from across the office.
It seems that he really had an argument with the board of directors, including discussing it with the leaders of the station.
With this attitude, Jiang Hao silently nodded to He Wenhao.
There should be no problem in this discussion, and there is a high probability that the conditions can be negotiated.
Sure enough, about half an hour later, Mr. Cai came back from outside with a flushed face.
"Boss Jiang, Manager He, sorry to have kept you waiting."
"Don't worry, I have already negotiated the conditions with you guys. I can give the program resources for more than a year to Haijing Films."
...
"Let's talk about the shareholding first. How many shares does Haijing Technology plan to acquire?"
"It will be convenient for me to follow up with the board of directors on the equity transfer."
Seeing this, He Wenhao's attitude softened a lot, and he nodded to Mr. Cai.
"It depends on your internal situation at Mango TV. I, Haijing, require at least 5% of the shares."
"We can either buy the circulating shares in the secondary market, or you shareholders can withdraw some of them and transfer them to us."
This is easy to discuss, and the amount of equity will not have much impact.
Haijing Technology has no intention of controlling Mango, it just needs a certain voice to ensure cooperation between the two parties.
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