Siheyuan: Cooking journey

Things became much easier from then on.

He Yuzhu and his colleagues from the TV station held meetings for several days and worked out a full-day schedule, starting at 6 a.m. and ending at 5 p.m., for a total of 15 hours.

During the period, there are mainly morning news, noon news, and evening news, and there are weather forecasts before and after these news.

Considering that everyone has to work during the day, most of the good programs are scheduled to be broadcast in the evening after get off work.

From 5pm to 7pm, various drama programs are broadcast, especially those with red themes.

Then there is the crosstalk performance, which includes both traditional and newly created red stories. In short, the content must be rich and substantial.

From 7:30 to 9:00, there is a storyteller who specializes in talking about the four great classics.

The next morning, the morning news will be replayed followed by a rerun of last night's drama program.

At noon, after the news, we will repeat the story we told yesterday.

There aren't any ads yet, so let's just leave it at that.

Although we have only given the general program framework and overall idea, I believe that my colleagues can continue to enrich the details and improve the process.

When more detailed standards are available in the future, TV programs will surely become more and more exciting.

But that's all for the future.

The most important thing right now is to fill up the entire daily schedule within the next month.

This is not a difficult task. He Yuzhu is only responsible for giving ideas and suggestions, and the specific implementation is done by a dedicated team.

Broadcasting personnel can be seconded from cooperative units; as for opera performances, each art troupe has ready-made programs and can directly broadcast them after filming.

Speaking of telling jokes, just two people in Tianjin can tell fresh stories for hours without getting bored. As for storytelling, you can find some traditional artists who are good at oral storytelling. If that doesn't work, you can invite a few history professors from universities to tell stories, which can also achieve a similar effect.

All these ideas and specific practices have been written into detailed reports and submitted to relevant departments for reference and implementation.

As a result, the entire TV station soon became busy and organized, and things were moving in a good direction.

He Yuzhu only needs to drink tea and read the newspaper leisurely every day. After all, he is just helping out temporarily and it is not appropriate for him to interfere too much.

But a few days later, Director Xu from the station came to him.

Although the title is director, in reality his power is equivalent to that of a station manager.

Previously, the TV station was under the jurisdiction of the Broadcasting Bureau, and although it later became independent, the job title did not change.

The reason why he came to He Yuzhu this time was actually because of the TV station’s financial difficulties.

The entire TV station is undergoing a comprehensive reform. The news section alone has three major sections, plus other content, and a large number of personnel have been transferred from outside.

With so many people, food and accommodation become a problem, not to mention the various expenses behind each show.

After these expenses were reported, only a portion of the funds were approved, and the TV station had to figure out the rest on its own.

I have had several opportunities to travel overseas recently, and many reporters have gone with me.

Director Xu also went there and saw a lot of new things. After returning, he had some ideas of his own on this issue.

But this idea was considered a bold attempt at the time.

I came here specifically to ask Director He for his opinion.

After listening to this, He Yuzhu felt a little strange. This didn't seem like asking for advice, it was clearly about trying to find money.

The solution Director Xu came up with was simple and direct, which was to imitate foreign practices and make money by broadcasting advertisements.

As the first joint venture instant noodle factory in China, it naturally needs advertising support.

Moreover, the person in charge of the instant noodle factory is Director He himself. Isn't this just what he wants?

This opportunity is rare and must not be missed.

"Director He, this can greatly enhance the brand effect of Red Star Instant Noodles."

Director Xu kept talking.

He Yuzhu felt helpless after hearing this. Nowadays, not many people even have TVs at home, so how could it be so famous?

Besides, instant noodles are mainly exported, so there is no need to spend effort on promoting them domestically.

However, He Yuzhu did not directly refuse, because although the instant noodle factory did not need to advertise, Lao Guo's "Feichang Cola" could take advantage of this opportunity.

Lao Guo has been in Beijing for several days and said he would treat everyone to a meal in a few days.

With that said, Lao Guo would definitely be willing to treat us.

After contacting, that evening.

He Yuzhu and Lao Guo met at a roast duck restaurant which had just reopened.

After discussing this, Lao Guo readily agreed and mentioned another matter.

After signing a friendly agreement with the United States, the cola brand known as the world's number one is about to enter the domestic market.

Although Fanta Cola entered the market as early as last year, it did not achieve much success due to price factors.

The participation of top brands will definitely bring a significant impact.

Moreover, this top brand has strong financial resources and will definitely not miss out on the huge market of the Red Country.

It is foreseeable that it will become a major competitor in the domestic beverage industry in the future.

He Yuzhu couldn't help but fall into deep thought.

After being reminded by Lao Guo, I remembered something very lamentable.

In fact, there are soda products in China, and there are several very famous brands.

Although they are not sold nationwide due to market conditions, they occupy a complete position in their respective regional markets and carry the memories of generations.

As the country's doors opened, the government vigorously supported the introduction of new production lines, and the industry once enjoyed a glorious period.

However, foreign soda brands have cooperated with local brands through joint ventures, gradually weakening the presence of local brands and allowing the huge domestic market to fall into the hands of foreign companies.

Not only the beverage industry, but also the home appliance and automobile industries have experienced similar fates and have been eroded by foreign capital.

These national brands that were once strongly supported by the country have been washed away by the tide of time like waves.

Eventually, he became a stepping stone for others and his own vitality was drained away.

This situation is a weakness in the policy of opening up to the outside world and also a side effect of rapid economic development.

Even with the implementation of new investment policy regulations, which emphasize the control of domestic production and the guiding role of investors in the market, this situation is still difficult to avoid.

The most direct benefit of this regulation is to protect workers' rights and interests and collective assets from illegal infringement.

But unfortunately, it cannot guarantee the survival of every brand.

Just like the Red Star Steel Rolling Mill, after building a joint venture instant noodle factory, the economic benefits have been significantly improved, and naturally more attention has been paid to the development of this aspect.

As time goes by, the role of steel mills becomes less and less important, until eventually they may be completely ignored.

When people mention this place in the future, they think of Red Star instant noodles rather than its history as a steel rolling mill.

The same phenomenon applies to the soda industry.

Once the joint venture is established, if it aims to produce international brands with lower production costs, it will inevitably squeeze the market share of local brands.

In this way, overseas beverage brands can easily dominate the domestic market with their cheaper prices and better taste.

For local brands, it means that their living space will be continuously compressed until they are forced to stop production.

This is an open strategy, and even though the possible consequences are foreseeable, it must be done in order to attract more investment and promote rapid economic development.

"What do you think?" He Yuzhu asked after thinking for a while.

"I plan to build a factory in partnership with the Jingcheng Food Factory..."

Lao Guo then talked about his plan.

"The cola we produce in Hong Kong and Southeast Asia is not cheap, so the price will naturally go up when it is sold in the domestic market. Even if it is sold at cost price, it is still too expensive for ordinary people."

"The Beijing Food Factory has a soda brand called Beibingyang, which is packaged in glass bottles. The deposit for each bottle is 20 cents, and the retail price is only 15 cents."

"Although our cola tastes better, it has no price advantage at all."

"Except for well-off families who occasionally buy it to try it out, ordinary people simply can't afford it."

"But the mainland has a large population, and in the long run it will definitely form a large soda consumer group."

"However, economic development is still in its infancy and the purchasing power of the general public is very limited."

"So we can't focus on the domestic market for now, we have to think about the problem from a different perspective."

"My suggestion is to take advantage of the lower costs in the mainland to set up a joint venture first, and gradually transfer the existing production lines from Hong Kong and Southeast Asia to here, so as to reduce the overall cost and export the goods for sale."

“It’s better for the company.”

"In addition, we have no intention of giving up the domestic market, but we plan to adjust our strategic direction and produce small-volume bottles of cola."

"The new product is priced at around 50 cents, which is a bit higher than the Arctic Ocean, but much cheaper than the previous version."

"This will not only prevent us from competing with Arctic Ocean for the low-price segment, but will also improve our brand image and allow more consumers to get to know our special beverage."

“Through this partnership, we will help improve the taste of Arctic Ocean and strive to make it as popular as our new products.”

"In the future, the market share will be more diversified and will not be monopolized by a single product."

"People's choices for beverages are becoming more diverse, and this healthy competition model will be conducive to the healthy growth of the entire industry."

It can be seen that Lao Guo thinks very clearly.

After hearing this, He Yuzhu nodded.

Compared with his fierce confrontational attitude towards foreign brands, his support policy for local brands is much more relaxed.

Of course, no matter how hard it tries, after the establishment of a new joint venture and the launch of small-packaged Very Cola in the future, the market share originally occupied by Arctic Ocean will inevitably be reduced a lot.

This is also an inevitable phenomenon and represents a trend of progress.

Once a new product with a better cost-effectiveness comes out, it will inevitably affect the market share of the original product.

But from the perspective of overall economic development, this situation has a positive effect.