Transformed into a furry person, I am doing public relations in the Northern Song Dynasty

It was just that her husband died at sea, and she wanted to take over her husband as the cook, which is the position of captain, but she unexpectedly found out that she was pregnant. For the sake of this posthumous child, Ye Fu "went ashore".

Mr. Zhao didn't want to bury her talents, so he asked her to connect with merchant ships and distribute goods to Bian Jing. So she gave birth to her child in Bian Jing, and managed her own life while raising the child.

Another person is an old craftsman named Wang Ganer. Mr. Zhao has many capable people under him. Building a pedestrian overpass is no small matter, so he needs to call the craftsman to measure and discuss in detail. It must be both beautiful and safe.

In addition, the layout of the building must also be changed, and this matter will also be handed over to Wang Ganer and his disciples.

Now that everyone was gathered, Liu Yunqing did not waste time. The plan was already in his mind, so Liu Yunqing just unfolded the detailed diagram he had drawn and started talking.

"... I think everyone is familiar with the concept of a department store, so I don't need to explain it in detail. Now let's solve three problems."

"The first is the layout of Wangyue Building. How can we let customers know that we have everything they need as soon as they enter Wangyue Building? They don't have to go through each room to find out. Therefore, this first-sight impact must be there."

"Master Wang, you are an expert in layout. I won't dictate your arrangements. I will only put forward four requirements, namely, functional combination, circuitous passages, consumption guidance, and humanistic care."

The meaning of these sixteen words is very simple. Let’s take the most common shopping mall in later generations as an example.

Each area and different floors have a combination of products that suit the tastes of different customer groups, avoiding overly single functions of floor areas that affect customers' interest in shopping in the mall. This is the functional combination.

A winding passage allows people to see and touch more different commodities along the way, and the arrangement and connection of different types of commodities subtly create a sense of need and desire to buy, which guides consumption.

As for humanistic care, the mall provides hot water and toilet services, there are signs on each floor, and the atmosphere created by the shopping guides and security guards gives people a sense of meticulous care. This is the most basic humanistic care.

Of course, this is not something that Wang Jiangtou can arrange alone. He may need the cooperation of Chai Su and Ye Fu. If he doesn't understand what goods are sold in his own mall and what brands are there, it will not be enough to just ask Wang Jiangtou to re-plan the layout.

The first problem is to assign people, and the second problem is to invite brands to join.

This is naturally Chai Su's job, no doubt about it. As for the arrangement of these brands, it also requires skills, and Chai Su has to be asked to discuss it first before it can be detailed.

The third problem is distribution of goods. Not only does Ye Fu need to list all the categories of goods sold by Mr. Zhao, but she also has to pay attention to the combination and sales of goods and the deployment of personnel.

None of these three tasks is easy. Liu Yunqing estimates that it would be ideal if he could arrange everything within half a year and open the store smoothly at the end of the year.

However, Carpenter Wang had the capital to be arrogant. When he heard what Madam Liu said, his eyes became brighter and he patted his chest and guaranteed that the work could be completed in three months!

"Madam Liu is a very talented person! I, Master Wang, have never heard of what you said, but since the master and Madam Liu trust me, I dare to do it! And I must do it well!"

"From now on, I, Craftsman Wang, will not return with my apprentices. We will not leave the gate of Wangyue Tower until the work is finished!"

Ye Fu was a steady person, but she couldn't help but feel excited when she thought about the prosperous future of Wangyue Tower.

"It is my duty to distribute the goods. I still need to study the combination sales mentioned by Madam Liu. Can you please transfer Manager Chen who sells leather materials, Madam Yu who sells cloth, and Manager He who sells spices?"

"The stores of these three managers are extremely profitable every year. In addition to selling their own products, they often sell a lot of other things. Asking them to come together will definitely increase your efficiency!"

Zhao Chengyan nodded and said, "Yes, Manager Zhang, go and make all the arrangements. Whether it's for people or money, it all depends on the business of Wangyue Tower."

Ye Fu thanked him and did not delay and arranged for someone to take inventory.

Chai Su was originally unwilling to accept it, but now he is completely obedient to Liu Yunqing and no longer has any dissatisfaction.

He simply bowed to Liu Yunqing.

"I, Chai Su, am completely impressed by Madam Liu's ability. I will follow Madam Liu's arrangements in everything without further ado. As for the matter of inviting merchants to settle in, I have some ideas that I would like to discuss with Madam Liu. I wonder if Madam Liu can spare some time?"

"Of course." Liu Yunqing nodded, winked at Zhao Chengyan, and whispered, "I'll be back soon."

He followed Chai Su to find a quiet place, and the two of them wrote and drew for a while.

"I understand what Madam Liu means. The more categories our mall has, the more attractive it will be, and the more difficult it will be to imitate. Only in this way can we be second to none."

"But since we are a department store, it will have an impact on other businesses. How can I invite them to help us do business? If they move in, how will we calculate the money? How can we make a profit? If we just rent out the place, I'm afraid the profit will be very small."

As expected of a manager who is specifically responsible for negotiating business, Chai Su thinks very quickly and quickly grasps the key points.

It's just that his thinking was limited by the times, so he could only perceive some disadvantages and couldn't see the benefits at all.

Liu Yunqing took out a piece of paper and drew a circle on it.

"Take my bookstore as an example. Bianjing is so big that there are hundreds of bookstores. The audience of my bookstore is just this small circle of people. But what if the bookstore can be opened in a shopping mall?"

“Even if no one comes to my branch in the mall to shop, people will recognize my sign when they pass by and gradually remember my name Qingxi. When they need something, the first thing they think of is Qingxi Bookstore.”

"That's one reason. Second, once the department store is built, it will definitely surpass Fanlou. My Qingxi Bookstore was originally unknown, but it surpassed the others. I am the only bookstore in the mall."

"What do people think of this? Will it make people think that Qingxi Bookstore must be better than other places in some way?"

"Third, we are the first department store, so we don't have to worry about the source of customers. Even if there are people who come to watch the fun all day, we can fill this place up. Even if no one out of ten people comes to buy, there will always be people who come to my bookstore to buy out of twenty or a hundred people."

"As long as the mall's reputation remains intact, I won't have to worry about lack of business. It's easier to make money here than when I was near the Imperial College."

Needless to say, these three points alone are enough for Chai Su to think about, and are enough to make many owners in Bian Jing ignore the risks and invest directly.

Suddenly remembering something, Liu Yunqing couldn't help but smile again.