Transformed into a furry person, I am doing public relations in the Northern Song Dynasty

Shopkeeper Zhang smiled and thought that although Madam Liu is not very old, every move she makes is eye-opening.

Just today, someone was hired to tell people to transfer the money to Fengyuan. It was his husband who learned it from Madam Liu.

Not daring to take it lightly, Shopkeeper Zhang listened attentively.

"From what I know, Fengyuan Bank has been open for three or four years. There are about 10 to 20 banks in Bianjing, but Fengyuan is the youngest. Am I right?"

Liu Yunqing spoke slowly and Shopkeeper Zhang nodded.

"That's right. It's because I've been running Fengyuan for a short time. Even though some of the conditions are not as good as ours, it still gets more recognition. I'm not afraid of Madam Liu making fun of me. Since our Fengyuan has been running for so long, almost 60% of the money is from the officials."

Liu Yunqing nodded, she guessed that was the case.

Nowadays, those who can operate "Jiaozi" in the market all have a certain official background.

But after all, they are not like the banks of later generations, which are uniformly regulated by the state and have more room for maneuver under the system, making it difficult for people to trust them. This is also the reason why new money houses cannot compete with old money houses.

Nowadays, money houses basically only serve the function of savings, making it convenient for traveling merchants to conduct large-scale transactions over long distances.

There is only one way to make money on the surface, that is, users save money and pay the bank a small management fee on a monthly or annual basis.

If they made money from management fees, let alone hiring so many employees, I'm afraid it wouldn't even be enough to pay for Manager Fu Zhang. So secretly, the money house would take out about 50% to 60% of everyone's money and use it to do business.

If you make money from money in this way, you can make a lot of money.

However, there are considerable risks in doing so. Once a run on Jiaozi occurs like today, and the silver used for business cannot be withdrawn for a while, the money houses will have a crisis of confidence and will never be able to get back on their feet.

Therefore, there is another way that can solve the problem once and for all, that is to open a money shop at the front door and a pawnshop at the back door.

In simple terms, a pawnshop is a place that provides loans.

Business is booming nowadays. Ordinary people have a business skill but no money, so they go to a pawnshop for a loan, which is to lend money at high interest.

Putting aside private lending, more people would still choose to rely on the pawnshops of money houses. Based on their trust in old brands, some people would still choose old brands even if the interest rates are extremely high.

A company like Fengyuan makes almost no money and few people come to apply for loans.

"I know how money houses make money. I don't know much about pawnshops, so I won't mention it. I'll just talk about the way to make money with money. There is a better and more stable plan."

Hearing what Madam Liu said, it became clear that she was an expert and not just talking nonsense, Shopkeeper Zhang suddenly became interested.

"Shopkeeper Liu is really making people anxious, so please don't keep us in suspense."

Liu Yunqing smiled and took out the plan he had written to show others.

"At present, money houses basically manage money for businessmen. Shopkeeper Zhang, have you ever thought that the people of Bianjing are actually very wealthy? Their silver is not traded as frequently as that of merchants. Most of them dig a hole in their yard and hide it in the ground."

"The land can grow food, but it can't grow silver. Why can't I take the silver and give it to you to make money?"

"Now that Fengyuan Bank has become somewhat famous, I think we should take this opportunity to promote a good way for the people to make money, which is regular savings, or life investment."

Shopkeeper Zhang is worthy of being the shopkeeper of a money shop. Even though he heard Madam Liu speaking only unfamiliar words, it was not difficult for him to figure out some clues from them.

"Manager Liu is saying that we should use a certain interest rate as guarantee, let the people sign a contract, and deposit their money in my bank, and then they can take it out and profit from it after one or two years?"

Liu Yunqing nodded: "That's exactly what I meant, and not just that."

"Manager Zhang, please focus on my last sentence. What is life investment? If I have a son and a daughter, as a parent, I will always make plans for them. Apart from other things, I will always have to have a betrothal gift and a dowry."

"It's just that the harvest at home is not good, and I can only save three or five taels of silver for the children every year. Fortunately, the children are still young, and I have time to save slowly. We can ask such people to save some security for the children."

"If you save fifty taels of silver a year and save for ten years, you can get sixty taels of silver with interest. Isn't that better than these parents hiding the silver in their own vegetable gardens?"

"Manager Zhang, please don't look down on these three or five taels. A parent can only save this much, but what if it is ten, a hundred, or a thousand? As long as they want the interest, they can't withdraw it at will for ten or twenty years. Isn't it safer for us to use this money to do business?"

After listening to Liu Yunqing's words, Shopkeeper Zhang's heart was burning with anger.

He had never thought about running a money house in this way, and only thought about how to do something with the pawnshop.

But the official didn't want to make money from ordinary people, so he kept the interest rate extremely low. If the official didn't have other businesses, I'm afraid the money house would not be able to survive.

Now with Madam Liu's method, the silver can be multiplied several times in just three to five years, and the little profit given to the people will be a small amount!

"Manager Liu, you are really... you are really the God of Wealth of our Fengyuan Bank! For such a good idea, you would have paid a thousand taels, but you didn't take a penny. How can I feel bad, and how can our officials feel bad!"

Liu Yunqing directly pushed the plan he had written to Manager Zhang.

"It's not that you are being polite to me. Your husband is not being polite to me. Well, these are the only things I have to say. I will leave now so as not to delay your work, Manager Zhang."

Seeing that Madam Liu really had no intention of making money, Shopkeeper Zhang felt both respectful and embarrassed for her.

I respect Madam Liu for her ingenuity and acumen in business, but I am troubled by the difficulty in explaining it to the official.

Madam Liu was too generous, so generous that it even made him feel hot.

I don't know what the master will use to repay Madam Liu. If this thing succeeds, the profit will be tens of thousands or even hundreds of thousands of taels. I'm afraid the only way is for the master himself to compensate Madam Liu.

Manager Zhang personally and respectfully escorted Liu Yunqing out of the money shop.

There was no need to respect her according to the official's instructions for now. Manager Zhang's respect came from the bottom of his heart. He only regretted that he could not drive, otherwise he would have sent Liu Yunqing back personally.

Liu Yunqing didn't think it was a big deal. Firstly, if Mr. Zhao hadn't saved her as a cat, she wouldn't be where she is now. Secondly, she couldn't use this method herself, so it would be a waste to just leave it alone.

Anyway, no outsiders get any benefit, so it’s not a loss!

She had no psychological burden, and she felt sorry for Shopkeeper Zhang, who didn't even have time to eat and called several confidants to study this method together.

Finally, it was almost time to rest, and he could no longer wait, so he knocked on the door of Mr. Zhao's house and went to report.

The plan given by Madam Liu was worth a fortune. He dared not waste even one more night on it, for fear that it might be snatched away or stolen!