Big Capitalist

"Buy, buy, buy! I'm going to buy as much as I can!" A burly orc student waved his purse, his face flushed, and rushed forward desperately, with only the shining magic sword in his eyes.

"I want to buy one for my sister, my younger sister, my younger brother, and my older brother! It's such a good thing, let the whole family benefit from it!" A fox girl said as she stuffed items into the shopping cart, a happy smile on her face.

"It's so cheap, if you miss it, you will have no chance! Opportunities are rare and will never come back again!" A student wearing glasses muttered to himself, choosing in a hurry, afraid of missing out on any good things.

"Put down that staff, it's mine!" Two students almost quarreled over the same staff. Finally, with the mediation of the clerk, they each chose what they loved.

The students' craze for buying was like a surging tide, one wave after another, and there was no way to stop it.

They buy whatever they see. At this moment, they seem like shopaholics driven by desire and basically don't consider factors such as price and practicality.

After all, most of the students studying at the Arcane Academy today come from wealthy families, so they are naturally generous when it comes to spending money.

Even those who come from poor families can earn a considerable amount of money by working in the Meilin Houshan Industrial Park through their hard work, which is enough for them to spend as much as they want at the opening banquet!

The central stand on the first floor has now become a bustling merchandise exhibition stand. Electrolux, who was passionately introducing the products on the stage just now, has now been replaced by Laken.

In a deserted corner of the mall, Electrolux and Merlin were standing there.

Electrolux had a face full of resentment, and he kept rubbing his aching butt with both hands, muttering, "Boss, if you want to do this again next time, can you find someone else to act with you? I think Laken is quite suitable, why bother to torture me."

Merlin didn't even raise his eyelids when he heard this. He just rolled his eyes and replied slowly, "Laken is just a little famous in the Lower Town, not well-known in the Arcane Academy. After all, you were the president of the previous student union of the Arcane Academy. If this play didn't have your familiar face, how could it have such an effect? Who else should we find if not you?"

Electrolux sighed helplessly, the worry on his face becoming more intense, and then he said, "Okay, President, I am really impressed by you this time. I didn't expect that selling goods could be done this way. You have ignited the enthusiasm of the students to the extreme. But then again, will we really not lose money if we sell like this? I really have no idea."

To be honest, Alex knew clearly in his mind that the alchemical tools, sophisticated weapons and other things sold by Merlin were really cheap.

Take the items of the same quality in the outside market for example, the price difference is more than just a little bit.

Merlin seemed to see through his thoughts. The corners of his mouth slightly raised, revealing a confident smile, and he assured with a solemn oath: "How could I do business at a loss? Don't worry, let alone losing money, we will definitely make a profit, and we can even make a lot of money."

Are you kidding? Merlin is good at calculating, how could he do a business that would put him at a disadvantage?

Are the weapons and alchemical items that Merlin sells cheap?

The answer is obvious. It is incredibly cheap, even many times lower than the market price outside. The reason behind this is far more complicated than what you see on the surface.

First of all, for a long period of time in the past, all kinds of fine items produced by the Arcane Academy, such as weapons, alchemical props, magic potions, etc., were almost all monopolized and purchased by the six empires at extremely low prices.

These empires relied on their wealth and power to drive down prices severely during the acquisition process. As for the academy, Vice Dean Jenny did not understand business, and the teachers in the academy were often from noble families of the six empires, which resulted in the Arcane Academy not having much bargaining power.

But once these items enter the market, after being passed around through layers of transfers, packaging, and affixed with all kinds of gorgeous labels, they suddenly become luxury goods that only aristocrats can enjoy. Their prices soar instantly, and the premiums become ridiculously high.

The nobles have always pursued uniqueness and are keen on customizing all kinds of exclusive items. They are particularly fond of these rare things from the Arcane Academy. In order to show their status, they never skimp on money.

As a result, a huge gap was formed between the sales price of the items and the original output price of the academy, and the profits were divided up by the middlemen and the nobles.

After Merlin took over, he was well aware of the drawbacks and directly broke this unreasonable situation. On the one hand, he relied on his prestige and connections in the Arcane Academy to directly reach in-depth cooperation with the Academy's production workshop, eliminating many intermediate links.

Seeing that Merlin was sincerely working for the benefit of everyone, the alchemists and pharmacists in the workshop were willing to supply goods at a more reasonable price, ensuring that the Merlin Chamber of Commerce could obtain high-quality and affordable goods.

Of course, if they really give an unreasonable price, you just have to wait and see whether Merlin will make things difficult for these teachers.

On the other hand, Merlin abandoned the traditional high-threshold sales model of customization for the nobility and instead turned its attention to the vast number of ordinary consumers, especially the teachers and students of the Arcane Academy, the upper class of the Arcane City, and the adventure groups and mercenary groups heading to explore the Warcraft Mountains.

He was well aware that this group was large in number and had a constant demand for high-quality magical items.

By reducing costs through large-scale mass production and then pushing them to the market with the strategy of small profits but quick turnover, not only can the prices of goods become more affordable, but considerable profits can also be obtained from the accumulation of sales volume.

Furthermore, Merlin also cleverly utilized the unique resource advantages of the Arcane Academy.

The academy brings together top magic talents from all over the world, and has unique conditions for developing new alchemical formulas or improving weapon forging techniques.

The magic swords and magic wands just sold are all assembly line products produced using new technologies and new processes.

Although it is an assembly line product, it is also a relatively excellent product of this era. It is just because of technological upgrades and iterations that it has become what Merlin calls a "bargain."

Of course, only the alchemy workshop of the Arcane Academy can produce so cheaply and in large quantities. Workshops outside do not have this ability. It can be said that magic technology is the primary productive force.

Meilin encourages teachers and students to transform their research results into practical products. These innovative products often surpass traditional products in performance, while their costs are reduced due to technological innovation.

In this way, the Meilin Chamber of Commerce will be able to launch more competitive products at lower prices and quickly gain a foothold in the market.

Although Merlin seems to sell goods at low prices, it is actually a carefully planned and unconventional business with a complete set of mature business logic to support it. Naturally, it is a sure win.