The love of the boss

As the company gradually gained a foothold in response to industry changes, Lin Xiao and Su Yao turned their focus to innovative marketing and brand communication to enhance the company's visibility and influence.

"Su Yao, the market competition is fierce nowadays, and the effectiveness of traditional marketing methods is becoming increasingly limited. We must innovate." Lin Xiao said in the office with a sharp look in his eyes.

Su Yao agreed: "Yes, we need to find new channels and methods to attract consumers' attention."

They first decided to use social media for precision marketing.

"Lin Xiao, we can use big data analysis to find potential customers who are interested in educational tourism, and then push advertisements and content in a targeted manner." The head of the marketing department suggested.

Lin Xiao nodded: "This is a good idea, but we must ensure that the content pushed is valuable and attractive, and does not disgust users."

However, some technical difficulties were encountered during the implementation process.

"Su Yao, the accuracy of the data analysis is not high enough, resulting in less than ideal push results." said the technician.

Su Yao encouraged: "Don't worry, we can ask a professional data analysis company to assist, or strengthen the training of the internal team."

After hard work, social media marketing has gradually achieved some results, with the number of fans and interaction rate increasing.

Next, they tried collaboration with influencers and live streaming marketing.

"Lin Xiao, find some well-known travel influencers to experience our products, and then share them through live broadcasts and social media, which can quickly expand the brand influence." said the marketing staff.

Lin Xiao agreed: "But we need to choose influencers that match our brand image, and not just pursue traffic."

However, some internet celebrities failed to fully understand the company's product concept during the cooperation process, resulting in deviations in publicity.

"Su Yao, the effect of this live broadcast by the internet celebrity was not very good. It did not highlight the characteristics of our product." The marketing staff said worriedly.

Su Yao said: "Before the next cooperation, we need to have more in-depth communication and training with the Internet celebrity."

At the same time, the company also held a series of offline theme activities.

“Lin Xiao, for example, parent-child education tourism festivals and cultural experience camps, let consumers experience the charm of our products firsthand,” said the event planner.

Lin Xiao said: "The planning and execution of the event should be meticulous, and the service should be thoughtful, leaving a deep impression on the participants."

However, the organization and coordination of offline activities is very complicated, and problems arise in areas such as venue arrangement and personnel deployment.

"Su Yao, the Parent-Child Education Tourism Festival was a bit chaotic, which affected the user experience." said the event organizer.

Su Yao decided to personally supervise the preparations for the follow-up activities: "We must learn from the lessons and consider every link carefully."

In terms of brand communication, the company produced high-quality promotional videos and graphic materials.

"Lin Xiao, these promotional materials should highlight our brand values and unique selling points." said the head of the brand department.

After reviewing the information, Lin Xiao made a suggestion: "Add some more real cases and positive reviews from users to enhance credibility."

However, there is confusion in the choice of communication channels.

"Su Yao, traditional media and new media each have their own advantages. How should we allocate resources?" asked a member of the brand department.

After thinking about it, Su Yao said: "Make reasonable allocations based on the characteristics of the target audience, and constantly monitor the results and make timely adjustments."

After a period of exploration and adjustment, the company's innovative marketing and brand communication strategies gradually took effect.

"Lin Xiao, the number of customers consulting and making reservations has increased significantly recently, and our brand awareness has also greatly improved." The marketing manager said excitedly.

Lin Xiao smiled and said: "This is a good start, but we cannot be satisfied and must continue to innovate and optimize."