The love of the boss

In the difficult process of global layout, Lin Xiao and Su Yao realized that in order to stand out in the international market, brand reshaping and image upgrading are imminent.

"Su Yao, our brand has a certain degree of popularity in China, but it is not yet well-known internationally. It's time for a comprehensive reshaping." Lin Xiao said in the office, holding a market research report.

Su Yao nodded in agreement: "Indeed, we need a brand new brand image to attract global customers."

They first hired an internationally renowned brand consulting firm to re-examine the company's brand positioning and values.

"Lin Xiao, after in-depth research and analysis, we believe that the company's brand should highlight the professionalism of education and the unique experience of tourism." said the head of the consulting company.

After thinking for a moment, Lin Xiao said, "This is in line with the characteristics of our business, but how can it be specifically reflected?"

Therefore, the team began to plan a new brand logo and slogan. After several rounds of creative collisions and screening, they finally determined a simple and meaningful brand logo and a catchy slogan that can accurately convey the core value of the brand.

However, brand reshaping is not just about changing the external image, but also about improving the quality of service.

"Su Yao, we need to provide comprehensive training to our employees so that they can deeply understand the new brand concept and reflect it in every detail of the service." Lin Xiao said.

The company organized a series of internal training courses, and everyone from front-line employees to management learned in depth the new brand standards and service specifications.

However, during the implementation process, some problems occurred.

"Lin Xiao, some employees are still following old habits in their service and have not fully implemented the new standards." said the manager of the quality supervision department.

Su Yao frowned: "This won't work. We must strengthen supervision and assessment to ensure that every employee can meet the requirements."

At the same time, in order to enhance the brand image, the company decided to increase its investment in advertising and public relations.

"Lin Xiao, I suggest that we place advertisements in internationally renowned media and hold large-scale brand promotion activities." said the marketing manager.

Lin Xiao agreed: "But we must pay attention to controlling costs and ensuring the input-output ratio."

However, the process of advertising and event planning is not always smooth.

"Su Yao, there was a problem with the creative review of the advertisement. It requires multiple revisions to achieve the desired effect." said the head of the advertising company.

Su Yao said: "Then we need to work closely with the advertising company and communicate in a timely manner to ensure that the advertisement can accurately convey our brand image."

During the process of brand reshaping, the company also actively participated in social welfare activities to enhance the brand's social image.

"Lin Xiao, the education charity project we sponsored this time has received widespread attention and praise." The public relations manager said happily.

Lin Xiao smiled and said: "This is a good start, but we must continue to do this and closely link the brand with social responsibility."

After a period of hard work, the brand reshaping and image upgrading work has begun to show results.

"Su Yao, we have received a lot of positive feedback from international customers recently. They are very supportive of our new brand image." The sales manager said excitedly.

Su Yao said with satisfaction: "This is the result of everyone's joint efforts, but we can't be proud and we must continue to maintain and improve."

However, new problems followed. As the brand's popularity increased, some counterfeit and infringing products appeared on the market.

"Lin Xiao, we must take legal action to protect our brand rights." said the legal manager.

Lin Xiao said decisively: "Take action immediately. We must not let these infringements damage our brand image."

In the process of solving one problem after another, the company's brand has gradually gained a firm foothold in the international market, laying a solid foundation for its global layout.

"Su Yao, although the process was full of hardships, seeing the growth of the brand, everything is worth it." Lin Xiao said with emotion.

Su Yao responded with a smile: "Yes, there is still a long way to go in the future. We must continue to work hard to make the brand more brilliant."