Facing the strong attack of her competitors, Su Xi felt a great pressure. She studied their promotional strategies and film features every day, frowning and muttering: "What should we do? Their promotional momentum is too strong, we can't just sit there and wait for death."

In order to deal with this situation, Su Xi decided to increase the publicity of the film. She personally contacted various media outlets, hoping to gain more coverage and interview opportunities.

"Editor-in-Chief Li, could you please allocate more space for our film? Oh, I'm really begging you. The competition is too fierce now, and we have no choice." Su Xi smiled and said all the nice things on the phone.

However, not all media outlets bought into the idea. Some directly refused, while others put forward harsh conditions.

"Isn't this just taking advantage of someone's misfortune? We can't afford such high advertising costs!" Su Xi stomped her feet in anger.

At the same time, she also organized a series of offline film-watching activities, inviting audiences and film critics to watch films for free and to communicate and interact after watching the films.

At the event, Su Xi was busy running around, greeting the audience while paying attention to everyone's reactions.

"My friend, what do you think of the film? If there are any shortcomings, please feel free to point them out." Su Xi asked expectantly.

But sometimes the answers she got made her feel disappointed.

“I feel the plot is still a bit old-fashioned and not original enough.”

"The actor's performance was a bit stiff and did not fully express the character's emotions."

After hearing these criticisms, Su Xi felt uncomfortable, but still forced a smile: "Thank you for your valuable advice, we will work hard to improve."

After returning home, Su Xi collapsed on the sofa exhausted and complained to Shen Xiangtai: "Xiangtai, it's not easy to be a director. There are too many things to worry about."

Shen Xiangtai massaged her shoulders lovingly: "Xi'er, don't put too much pressure on yourself, just do your best."

Su Xi shook her head: "No, I can't just give up like this, I must find a way to make the film stand out."

In addition to publicity, Su Xi also focused on optimizing the film. She called together editors and screenwriters to review the film and try to find areas for improvement.

“Can this plot be simplified a little bit?”

“Would it be easier for the audience to understand if a narration was added here?”

Everyone expressed their opinions and the discussion was heated. However, the disagreement also gave Su Xi a headache.

"Stop arguing and calm down. We need to find the best solution." Su Xi couldn't help but raise her voice.

During this process, team members were also under tremendous pressure and some began to complain.

"When will this constant change end?"

“I’m almost driven crazy by this job.”

Su Xi felt aggrieved when she heard these complaints: "I don't want to be like this, but this is to make the film better."

Shen Xiangtai also encountered trouble at work. An important project of the company had problems and he needed to spend a lot of time and energy to solve it.

"Xier, I may not be able to help you much recently. I really can't get away from the company." Shen Xiangtai looked helpless.

Su Xi nodded in understanding: "You go about your business, I can handle it."

The baby is also worried about his parents while he is abroad, and checks on the situation at home through video every day.

"Mom and Dad, please take care of your health and don't overwork yourself."

Su Xi always answered with a smile: "Don't worry, son, we are fine."

Under tremendous pressure, Su Xi's body began to have problems. She often suffered from insomnia and severe headaches.

"This body is always messing up and failing at critical moments." Su Xi was still thinking about the movie while taking medicine.

But she still did not give up and persisted. Finally, after a series of efforts, the film's reputation and box office began to gradually recover, and the gap with competitors was slowly narrowing.

"As long as we don't give up, there will be hope." Su Xi encouraged himself and the team.

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