"Positioning? Yu'er, you mean... the location of the restaurant?" Lu Yingxing heard a new word from his wife's mouth again, and it was not something he overheard in his mind. He was excited. Was his wife no longer on guard against him?

"No, no, positioning means... um... let me explain it this way. Who do you want to sell your dishes to? Those people are your target customer groups. What is the purpose of these customers coming to the restaurant? What is their spending power? And so on and so forth... After figuring these out, you can go back and formulate the restaurant's dishes, prices, and services, and it will be more accurate."

The three of them probably heard this theory for the first time and were still in the digestion stage. Seeing their confused faces, Shen Yu added, "Let me give you another example. When you mention 'Yuyifang', what is the first thing that comes to your mind?"

"Rainbow Dance!" Lu Junling was the first to answer.

"It's a place where women can get their dresses custom-made. The prices are very high, but customers still come in droves... In short, it's very profitable!" Fu Yunxiu was cautious and thought for a moment before answering.

Lu Yingxing looked at the three people staring at him, "I have to answer too? That 'Yuyifang' is a network of relationships with the wives of the powerful and wealthy in Luo City..." After saying this, he looked at his wife uncertainly.

Shen Yu nodded and said with satisfaction, "You see, this is positioning, it is the first impression of the store in the minds of customers."

"Also, don't the three of you represent three different groups? Mr. Lu sees the product, Shopkeeper Fu sees the profit margin, and the prince sees the network of relationships behind it... So, imagine if you were asked to run the 'Yuyifang' now, wouldn't it be easier to prescribe the right medicine for the type of people you want to make money from?"

When the three heard this, they suddenly woke up from their dream and suddenly realized it! !

Lu Yingxing looked at his wife with admiration in his eyes, while Fu Yun was secretly surprised: his sister-in-law is so smart and so good at making money! ! ! ! He thought he could never match her ability, and couldn't help but have ideas about her... Lu Yingxing's wife, if he could make money with her...

At this time, Lu Junling interrupted again, "Really? Sister-in-law, I understand now that you put it this way. This is the positioning you mentioned! But there is no comparison between 'Wangyue Tower' and 'Yuyifang'. One is a restaurant and the other is a clothing store. We can't learn from their business models..."

Fu Yunxiu couldn't help but reach out and knocked him on the head, saying unhappily, "Are you stupid?! What sister-in-law said is to find your own position, not to directly apply other people's position!!"

Then he turned around and asked humbly, "Sister-in-law, our current situation is like this. Because 'Wangyue Tower' is located at the city gate, most of our customers are ordinary people entering and leaving the city. Merchants or wealthy families will not choose us. Some people say that there are too many people here, and they would rather go to 'Baiwei Tower' across the street than choose us!!"

Fu Yunxiu was unwilling to accept the fact that he lost to that loser Zheng Yu!!!

"Our dishes are already priced very low, but we still can't attract more people to our restaurant... In fact, we have been barely able to maintain our costs over the years... We have also tried to launch new menus, but the results were not ideal..." After saying this, he looked at Shen Yu with a look of begging for comfort, and successfully earned a glare from Prince Lu!

"Ah? I always thought you deliberately kept the Moon Viewing Building so low-key..." Shen Yu was also depressed. It turned out that he had been overthinking for many years. "I always thought that the Moon Viewing Building was strange. It occupies the best geographical location, but the business is tepid. It has neither closed down nor improved..."

She looked at Lu Yingxing embarrassedly and sneered, "I was wondering at the beginning, which royal noble is the boss behind the scenes who is not short of money? The story behind this restaurant must be shady... After all, a restaurant that is not for the purpose of profit is problematic in itself. When I learned that day that this is the prince's property, I was still thinking: Oh~~ So this is where you dress up? That's why you deliberately keep a low profile?" After saying this, she stuck out her tongue, and Lu Yingxing looked at her with a doting look on his face.

"Where is the cross-dressing location?" Curious baby Jun Ling asked again.

"Oh, it's the place where you can change your appearance and clothes. It's so close to the city gate, so convenient..." Shen Yu replied.

“…………”My sister-in-law is the best at playing.

"How could you do it on purpose!!! Sister-in-law!! You don't know how miserable I am!! Yes, this restaurant is not luxuriously decorated, but since it is close to the city gate, not all the people there are rich..." Fu Yunxiu lay on the table without caring about his image, "Sister-in-law, please help me and give us some advice..." He even pursed his lips and blinked his eyes in a suicidal manner.

[He looks so cute like a little puppy, wow]

[If the girls in the city saw this, wouldn't they go crazy? ]

"Fu Yunxiu, speak nicely!" Lu Yingxing looked at him coldly, his eyes darkening. Has this person been staying in Luocheng for too long recently? The subsequent arrangements for returning to Zhuocheng... would be fine if he were to do it.

Manager Fu, who was still trying hard to act cute, didn't know that his hardships in the coming year would begin from this moment.

Shen Yu did not answer, but looked at Lu Yingxing, as if asking for his opinion, "Madam, have you forgotten? Fifty percent of the income from the palace's industries is in your hands..."

I see, what it means is that the Moon Viewing Tower also has half of her, so she definitely can’t let it die!!

But Shen Yu didn't really want 50%. They were so poor, how could he ask for it? "It's 20%, so it's 20%. Also, I want to ask when the Fu family's newly planted sugarcane can be put into use?"

Lu Yingxing glanced at Fu Yunxiu and asked, "Have all the plants that were arranged before been planted?"

"No... aren't you guys jumping off topic a bit too far?" Fu Dazhang looked puzzled and answered helplessly, "It's planted. The Fu family orchard in the farm under your name originally had 700 acres of sugarcane land. According to your instructions, the new land planted is about 2,000 acres, a total of 2,700 acres."

"I asked the people in the workshop to calculate before. The yield of one acre of sugarcane is about 650 kilograms. One hundred kilograms of sugarcane can produce about 50 kilograms of sugarcane juice. The final extracted brown sugar is about 12 kilograms. If the annual output is this high, it will be enough for the time being..." Shen Yu seemed to be talking to himself. The three people were confused when he heard it, but fortunately he quickly explained it to them.

"As far as I know, sugarcane can usually be harvested two to three times a year, with a cycle of ten to eighteen months. If that's not enough, we can expand the planting volume. I originally planned to put the sugar ginger as a new dried fruit product, but in fact, 'Wangyue Tower' is located at the west entrance of the city, and it is also suitable as a souvenir shop..."

She looked up at Lu Yingxing, "Are you sure you can expose this place?"

"Wangyue Tower was exposed a few days ago... It's impossible to keep a low profile, uh... Madam..." Seeing Shen Yu staring at him with a smile, he secretly thought that it was not good! !

"Oh! Yes! The prince's secret meeting with Miss Xue was only exposed ten years ago. He is indeed low-key enough!"

Lu Yingxing: “…………” It’s over…

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