Variety show live broadcast: I take celebrities to survive in the wilderness

“Hahaha! The goddess of luck is online again. I have completed the hidden task released by the program team.”

"Looking at these celebrities drinking Amul, do they think it tastes good?"

"Upstairs, my family has already bought it. I watched the live video and drank it with them. It tastes very good and delicious! I have already drunk three bottles."

"Amul is rich, Greek yogurt is good. This line by Fatty is awesome. It emphasizes the rich taste of Amul yogurt and the high-quality source of Greek yogurt. It tastes really good."

Viewers watching the live broadcast left messages in the barrage, expressing their love and recognition for Amul yogurt.

Someone joked: "It seems that the fat girl has become the wild spokesperson for Amul. The advertising effect is great!"

Another netizen shared a screenshot of his shopping cart, which showed several boxes of Amul, with the caption: "Drink with Fatty! You won't go wrong if you buy it! My refrigerator is already full of Amul."

As soon as Li Yinsheng came out with this slogan for Amul, and after the stars in the live broadcast room drank it crazily, Amul was sold out in supermarkets and small shops that morning.

After seeing the sales data, the person in charge of Hua Xia Amul had a gleam of ecstasy in his eyes, and he made up his mind to continue to add advertising fees for the title broadcast of "Survivor" next time.

At the same time, the official account of Amul also immediately released a thank you letter, thanking Li Yinsheng and the stars who participated in the program for their love and promotion of the product, and announced that it would launch a series of interactive activities to encourage viewers to share their Amul experiences and have a chance to win customized gifts or star autographed photos. This move quickly stimulated the enthusiasm of netizens to participate, and related topics continued to ferment on major social platforms, forming a good word-of-mouth communication effect.

The slogan "Strong Amul, good Greek yogurt" instantly became a hot search with the help of Amul, and firmly occupied the top position over time.

As night fell, the sales boom of Amul did not subside, but intensified. Major supermarkets and convenience stores rushed to restock their stocks.

This "unexpected popularity" of Amul not only made the brand gain huge market attention and increase sales in a short period of time, but more importantly, the sight of a group of people in the live broadcast room drinking Amul crazily made everyone watching the live broadcast think that Amul tastes good.

This is also the so-called star effect, but that’s a story for another time.

.........

"Fatty, your luck is so good! Just by drinking some Amul, you can complete the hidden tasks released by the program team. No one else can do this." She said curiously and enviously while Reba was drinking Amul.

Group A and Group C have a good relationship. They get together to drink Amul and talk, and it's very harmonious.

"I'm thick-skinned, so I drink when I want to. I'm not a celebrity, so I don't have to worry about my image. I didn't expect that the first person to try it would have such good luck." Li Yinsheng answered with a smile, a cunning gleam in his eyes, as if he was surprised and happy about his sudden "good luck".

“But having said that, the program crew’s trick is really smart. They put so many Amul here. I initially thought it was an advertisement for advertisers, but I didn’t expect there was such a secret hidden in it?” Huang Xiaoming said in surprise.

"Fatty, this is a typical case of 'unintentional success leads to great results'. Sometimes, the most unintentional actions can bring unexpected results.

The program team played this psychological tactic very well, and they calculated that we would pay attention to our image and would not drink casually, but they did not expect that the fat girl would break it. Now it has achieved the publicity effect, and cleverly set up hidden tasks, which makes the audience and us participants full of surprises and expectations. "Liu Yifei also said with a smile.

"Have you survived on a deserted island for so long? What is image? Can it be eaten? I'm afraid you have lost your image a long time ago? Why bother about image anymore? Sometimes, isn't it better to show your own nature and personality and be yourself?" As soon as Li Yinsheng finished speaking, Huang Xiaoming, Liu Yifei, Zhao Liying, Zhang Yixing, Hu Ge, Reba, Wu Lei, Tang Yan and others were slightly stunned, with thoughtful expressions on their faces.

The atmosphere then became more relaxed and joyful. Li Yinsheng's words were like a stream of fresh air, dispersing the nerves that had been tense for a long time due to environmental pressure, and making everyone start to reflect on themselves and the truth in this special experience.

"You can drink as much Amuse as you want on the island today, there is no limit. Now that you have drunk almost all of it, return to your teams and begin today's variable challenge.

For this competition, the program team has prepared five competitions that require teamwork. The first group to complete the competition will be awarded three points, the second place will be awarded two points, and the third, fourth and fifth place will be awarded one point. After the total scores are calculated at the end of the competition, the top three groups will be rewarded.

The first place winner will be rewarded with a day's rest at the resort, the second place winner will be rewarded with a KFC meal, and the third place winner will be rewarded with five kilograms of rice.

When surviving in the wild, the most important things are food and shelter. Whether you are frying, roasting, grilling or steaming, you will need fire, so the variable in the first round is making fire.

There are different numbers of people in your five groups. The largest group has six people, Group B has five people, and Group C has four people. In some rounds, two of your groups will need to send repeated people to participate.

In the first round of fire making, you cannot use tinder or other open flames or ready-made fire making tools. You can use the existing materials on the island. Each person will make a fire in turn. After one person finishes making a fire, another can take over and continue making a fire. The team that takes the least time and finishes first will be ranked in order.

If you have any questions now, you can ask them. Once the timer is up, you can no longer ask questions. "He Jiong said the first variable rule.

"Teacher He, giving our Group A the immunity means exempting one person from participating in a variable. If there are fewer people, there is no need to send people out repeatedly, which will not affect the ranking of the variables, right?" Huang Xiaoming asked.

"That's right! For the first variable, does your Group A need to use immunity?" He Jiong asked.

"No need." Li Yinsheng shook his head.

"Listen to me, we can use the bowstring and wood drilling method to make fire for our daily life. At that time, making fire will take the least effort and the completion speed will be fast, provided that the bowstring can be made quickly.

Teacher Li, you and I will go collect two pieces of wood, one is an elastic piece of wood that is about the length of your arm as the main body of the bow, and the other is a hard and straight hardwood stick as the drill bit, which is about 60 cm long.

Xixi and Yingbao, the two of you go find tinder, and you and Yixing go find wood for the fire drill board." After Li Yinsheng had an idea in her mind, she quickly made arrangements.

"Just do as Fatty said. It's the easiest and fastest way. If we follow the traditional method of drilling wood to make fire, it will take a lot of effort. Xixi and Yingbao may not be able to accomplish it." Li Xiang also understood the benefits of the bowstring method of drilling wood to make fire, and he nodded repeatedly.