After the divorce, I became a rich girl

In the office of the general manager of Global Catering, Xu Anna finished processing the last document, put the pen into the pen holder, and then reached out to rub her stiff neck.

Afterwards, she picked up her long-cooled coffee and walked to the French window. The city lights in the twilight gradually lit up, and the glass curtain wall reflected her neat professional suit.

Looking out from this height, the whole city seemed to be at her feet.

The bitterness of the coffee spread on her tongue, but she tasted a hint of sweetness. This feeling of exhaustion and fulfillment was exactly what she dreamed of in the workplace.

The regular knocks on the door interrupted her thoughts. Anna Xu took a deep breath, put the coffee cup back on the table, sat back in the office chair, and then said, "Come in."

Liu Chengcai pushed the door open and walked in, holding a folder in his hand. He stopped half a step away from the desk, bowed slightly, and said respectfully: "Mr. Xu, this is tomorrow's schedule, please take a look."

Xu Anna took the folder handed over by Liu Chengcai, opened it and looked at the itinerary inside. Tomorrow's schedule was still very tight.

First, I have to attend the ribbon-cutting ceremony for the flagship store's opening, then the crew's opening ceremony, and the recording of a variety show in cooperation with the central station, and in the evening I have to have dinner with the staff of the central station.

She looked up at Liu Chengcai, who seemed a little reserved, and asked with a smile, "Are you adapting to your current job?"

Liu Chengcai subconsciously straightened his back and said, "Boss Liu, I have adapted to the current work rhythm."

Liu Cheng entered Universal Pictures for an internship right after graduating from his senior year. Originally, he was not eligible for a job at Universal Pictures with his academic qualifications, but because of his father, the HR department of Universal Pictures still recruited him.

His academic qualifications were the least impressive among all the interns, but fortunately, his internship performance was quite outstanding during the internship.

Therefore, as soon as the internship period was over, he was transferred by Xu Anna to be her assistant, which was considered a relatively high starting point among all the interns.

Liu Chengcai often has a sense of unreality and trance, and always feels that his current life is like a dream.

Two years ago, he was from a poor family and lived a tight life.

However, in less than two years, he and his sister each owned a house in Xishi, and the house was located in a high-end community with beautiful environment and complete facilities.

My parents have saved some money for their retirement. My father now works as a security guard at Global Construction. His daily job is to guard the gate and help people in the company receive express deliveries.

Compared to the heavy physical work of moving bricks and carrying cement at construction sites, the job of security guard is much easier.

Although the salary is a little lower, the work intensity has been greatly reduced and I no longer have to work as hard as before.

Many times, Liu Chengcai feels that his current life is a dream.

But in the end, after thinking it over again, he realized that the main reason their family had such a good life now was because of his father's kindness.

If her father had chosen to protect himself and stood by when he discovered those substandard building materials, instead of reporting the matter to Xu Anna, their family's life would probably still be in financial difficulty now, and it would never have been so smooth.

Xu Anna looked at Liu Chengcai and said gently, "You work hard and steadily. In a few years, when you have enough experience and are more mature, I will let you do a few projects. It will not be a problem for you to be able to take charge of your own affairs in the future."

Liu Chengcai was full of gratitude and smiled sincerely: "Mr. Xu, thank you for your respect! I will definitely learn and work hard under you!"

Xu Anna nodded slightly, and then arranged: "You will go with me tomorrow. There are many people coming this time. You can also take this opportunity to meet more people in the industry and accumulate some connections. It will be beneficial to your future development."

The next day, five "Huai'an Xiangcha" milk tea shops in the core business district of Xishi opened simultaneously, and the opening ceremony was unprecedentedly grand.

Among them, the opening ceremony held in front of the "Huai'an Fragrant Tea" flagship store was particularly eye-catching. It subverted the public's perception of traditional opening activities with its groundbreaking creative form.

The opening event also served as the crew's opening ceremony, with several leading actors in the show transforming into their characters and engaging in immersive interaction with the audience.

This novel experience of breaking the dimensional wall makes participants feel as if they are in a fantasy space where reality and virtuality are intertwined, bringing an unprecedented sensory impact.

This is a very novel experience. Half an hour after the event started, related topics dominated the hot searches on major social platforms, sparking heated discussions across the Internet.

As the event continued to heat up, the flow of people on site saw a blowout growth, and the scene could be described as packed with people.

Fortunately, Universal Pictures reported the event to the police in advance. With the support of a complete security plan, the entire event was carried out safely and orderly without any crowding or trampling.

Liu Chengye sat in his office, staring at the live video of the opening ceremony of "Huai'an Fragrant Tea" on the computer screen.

The warm and enthusiastic atmosphere in the video and the overwhelming popularity on the Internet made him admire Li Jiawei's marketing talent.

An opening event can attract the attention of the entire nation. He knows that after this wave of traffic impact, "Huai'an Fragrant Tea" will definitely become a first-tier milk tea brand in a short period of time and become a popular tea drink known to the public.

Li Yan, who was standing by, looked at Liu Chengye and suggested, "Boss Liu, when our milk tea shop opens, can we also learn from this model and create a wave of hot sales?"

After hearing Li Yan's suggestion, Liu Chengye smiled and looked at him teasingly, "Mr. Li, it seems that you are envious of this wave of traffic and have the idea of ​​'learning from others'?"

Li Yan's tone was full of envy: "Who wouldn't be jealous? Today, Universal Pictures directly dominated the entire network. Open the major social platforms, and half of the top ten hot search topics are about them.

The Moments and short video platforms are full of bloggers discussing Universal Pictures' amazing marketing operations and "Huai'an Fragrant Tea".

Even for the new drama they have just started filming, many big names in the film and television industry have begun predicting that it will be the hit of the year, and have made detailed analyses of everything from the cast to the plot setting.

Not to mention the variety show jointly created by Universal Pictures and China Media Group. The number of online viewers exceeded 100 million in just the first two hours of live broadcast. This data is simply amazing!

I never thought that a small piece of milk tea could stir up such a sensation and bring such a huge bonus to Universal Pictures."

Liu Chengye stared at the popularity data of Universal Pictures on the screen, his eyes also filled with envy.

But his years of experience in the business world told him that there is an insurmountable gap between innovation and following the trend. The market will always only remember pioneers, and imitators will often become the laughing stock of the industry.

Especially in the fiercely competitive entertainment industry, copying other people's ideas is a business taboo and may even become a sharp weapon that destroys one's own brand, so Universal Pictures' marketing cases are not so easy to copy.

And Liu Chengye doesn't want to become a laughing stock in the industry.