After the divorce, I became a rich girl
Chapter 658 Purpose
Li Jiawei rubbed the phone case with her fingers, but she didn’t know who else was behind this layout of Starlight Entertainment!
Li Jiawei thought about it and decided to call Li Shiwen to ask him what he thought.
As soon as the call was connected, Li Jiawei asked directly: "Shiwen, have you seen the news about Qingping Township?"
Li Shiwen looked at the news page on the computer screen in front of him and said, "Sister, I'm watching it."
"What do you think?" Li Jiawei asked.
Li Shiwen leaned back in his chair, thinking back to the time when he and Secretary Xu had inspected Qingping Township. "Sister, Secretary Xu and I went to Qingping Township to inspect it. The apple, pear and juice industries there are indeed quite famous."
At this point, he paused, his tone tinged with a hint of ridicule, "But speaking of tea... the taste is really not good. If you are not a regular tea drinker, you simply cannot get used to the taste of tea."
A light laugh came from the receiver, and Li Jiawei raised her eyebrows: "So?"
Li Shiwen said with a confident tone: "Sister, we just need to do our own thing. What Star Entertainment does is their business. As long as it doesn't affect us, we don't have to care about this kind of thing.
Besides, an investment of 100 million is not a small amount. Even if Star Entertainment has other intentions, this money invested in Qingping Township can at least increase investment in Qingping Township and bring real financial income to the township, and the people will always benefit.
As for what they are planning to do with Qingping Township, we should just sit tight and wait and see what they do."
Li Jiawei chuckled: "From what you said, it seems like you have already made a plan in mind, so I won't worry about it."
Li Shiwen on the other end of the phone comforted her, "Sister, just put your heart at ease.
You have invested so much money in Huaian Township, I will never let you lose money.
As long as I am still the head of Huai'an Township, I will make sure to promote the brand of 'Huai'an Tea'!"
For Universal Pictures, what Starlight Entertainment did in Qingping Township actually had little impact on her.
As for Universal Pictures' investment in Huai'an Township, although it has not yet produced any products, it is already generating profits.
After all, after being reported by media at all levels in China, Universal Pictures has already gained the desired exposure and industry influence.
She thought of the industrial development plan for Huaian Township that Li Shiwen and she had planned. Just as Li Shiwen had said, the most important thing for them at the moment was not how much profit they could make, but to make the name of "Huaian Tea" famous with all their strength.
Once this brand gains a firm foothold, it will become a pillar industry on which the people of Huai'an Township depend for their survival, and it will truly broaden the channels for increasing income and drive the economic development of the entire township.
On the other side, Liu Chengye stared at the computer screen with his brows twisted into a knot.
Although the news about Starlight Entertainment's investment in Qingping Township was on the hot search list, he knew how much of this popularity was real attention and how much was traffic purchased by the company.
Looking at the reading data and comment volume in the background, this kind of popularity is far from the "national hot discussion" he envisioned, and has not achieved the results he wanted at all.
He picked up his phone and called Li Yan: "Mr. Li, isn't the news about 'Xingguang Entertainment investing 100 million in Qingping Township to develop the tea industry' too quiet?
Do you have any connections at the national radio station? Can you help arrange a special report? Only with the endorsement of an authoritative media can this matter really become popular! "
After hearing Liu Chengye's request, Li Yan did not respond at all. He knew someone in the China Media Group, but the China Media Group had just completed a special report on "Global Film and Television's layout of Huai'an Township's tea industry."
According to the usual operating rules of the news media, there will definitely not be a second report on the same topic in the short term, let alone between two companies that are in direct competition.
After pondering for a moment, Li Yan said, "Boss Liu, the trending search terms have all been posted, and the momentum has just started. Why are you in such a hurry?"
A heavy sigh came from the other end of the phone, and Liu Chengye's voice was full of helplessness and anxiety: "Boss Li, are you still not clear about the ins and outs of this?
The trending searches may seem lively, but in fact, most of the topics are created with real money. Without these "boosts", they would have been forgotten long ago and would not have made any splash! "
Li Yan reminded him with a somewhat helpless tone: "Boss Liu, the National Radio and Television Station just finished a special report on the tea industry in Huai'an Township last month, and now it's turning around to report on Qingping Township? Do you think the National Radio and Television Station is so boring?"
Liu Chengye sighed and said, "Boss Li, is there really no other way?"
"It's not that there is no way." Li Yan leaned back in his chair, with an ambiguous smile on his face, "You have so many popular artists under your management, and their fans alone are enough to create a wave of momentum.
Let them post a Weibo post to start a topic, which can not only establish a good image of supporting rural revitalization, but also stir up attention. Why don’t you give it a try? "
Liu Chengye stroked the edge of his phone, with some doubt in his tone: "Mr. Li, I understand what you mean. But the tea gardens in Qingping Township are scattered. If the scale cannot be expanded, how should we operate in the future?"
Li Yan leaned back in his chair and sneered, "Boss Liu, our real purpose is not to make money, the tea industry is just a cover, and what we really want to do is to hit Universal Pictures' weak spot.
What, do you really want to make Qingping Township bigger and stronger? Don't put the cart before the horse, the most important thing for us now is to wait and see how Universal Pictures will make its move."
He paused, a hint of ruthlessness flashed in his eyes: "Once we take down Universal Pictures, this investment will be just a drop in the bucket in Starlight Entertainment's account book.
By then, the board of directors will be so happy that no one will bother to hold on to such a small amount of money. "
"Besides, even if someone on the board of directors is held accountable, with the combined shares we hold, can we still not make decisions on the board? If the sky falls, I'll hold it up for you, what are you afraid of!"
Liu Chengye tightened his grip on the phone, his throat rolling for a while before he said in a deep voice: "Okay, Mr. Li, I believe you this time.
We spent so much money and hope to achieve our goal, and it is worthwhile for us to spend so much money to play with Universal Pictures. "
In fact, for the development of the tea industry in Huaian Township, the strategy formulated by Li Jiawei and the company's management is very simple. They want to sell not only tea, but also create a milk tea brand.
The factory built by Universal Pictures in Huai'an Township contains mostly milk tea production equipment.
After all, if we compare the popularity of the tea industry, even if Huaian Township develops for another 30 years, it will not be able to compare with the famous teas such as Mingqian Longjing, Xinyang Maojian, and Lu'an Guapian from West Lake, so Li Jiawei and her team did not intend to compete with other tea companies in this field.
Today, the scale of the domestic tea beverage market has reached hundreds of billions, and the market size is still expanding further.
In Li Jiawei's eyes, the future of "Huaian Tea" is by no means limited to competing with traditional tea brands in the market. What she wants is to leverage the trillion-dollar tea beverage market.
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