After the divorce, I became a rich girl
Chapter 590 Live up to it
Judging from the content of the comments, most of them are friendly and supportive of "Meishang", which makes the atmosphere of the entire comment area seem particularly harmonious.
Fans either praised "Meishang" for its leading position in the fashion field over the years, or expressed their expectations for this fashion dinner. Their words revealed their recognition of "Meishang".
The idea of these fans is very simple, to elevate the status of "Meishang". Since their artists can attend the "Meishang" dinner, they will naturally be artists sought after by the fashion industry.
Less famous artists from other entertainment companies have to use connections to get invitations to the dinner, but artists from Universal Pictures don’t have to do that because their boss is a major shareholder of "Meishang" and gave them a "back door."
The post-production of "Jian Ge" is now basically completed. It will be the opening drama of next year. The artists from the crew are now attending the dinner to increase their exposure, which can also be regarded as the start of a round of pre-publicity for the series.
Just as Li Jiawei was looking at the pre-production poster of "Jian Ge" with great interest, her cell phone suddenly rang.
She subconsciously looked at the caller ID and found that it was her sister-in-law Zhong Xinlan calling.
Li Jiawei couldn't help but be stunned for a moment. Her sister-in-law Zhong Xinlan was busy with her jewelry design exhibition and was working around the clock to prepare for various tasks. Why would she call her at this critical moment?
"Hello, sister-in-law!" Li Jiawei quickly answered the phone, her tone full of intimacy.
On the other end of the phone, Zhong Xinlan's voice was full of smiles: "Jiawei, I heard from mom that you are in Shanghai, are you busy recently?"
Li Jiawei sat up a little straighter and said, "Well, I have some work to deal with in the Magic City, but it's almost done, so I'm not that busy now."
Zhong Xinlan fiddled with a dazzling necklace in her hand and said directly, "Jiawei, I won't beat around the bush with you. I want to use my jewelry brand to sponsor the fashion dinner of "Meishang". What do you think?"
As soon as vvv said this, Li Jiawei felt a little embarrassed, and her tone was tangled: "Sister-in-law, it's not that I don't agree, it's just that the sponsorship quota for the fashion dinner is full, and other jewelry brands have already joined, this..."
Zhong Xinlan continued to ask, "Can you think of a way to make it happen? I really want to use this dinner to promote my jewelry brand."
Li Jiawei sighed helplessly and patiently explained: "Sister-in-law, it's not that I won't help you. All sponsorship matters have been signed in black and white and are legally binding. They cannot be changed. Otherwise, the cost of breach of contract will be too high.
Moreover, this is the first time that Meishang has held such an influential fashion dinner, so it is difficult to breach the contract.”
Zhong Xinlan couldn't help but feel disappointed when she heard Li Jiawei say this.
She was determined to turn her jewelry brand into a high-end luxury brand, but ideals are full of hope, while reality is extremely skinny.
In order to realize this dream, she invested a lot of money, hiring top designers and searching for rare raw materials.
However, the brand was established not long ago and has little reputation in the market.
Ordinary consumers think the price is too high and they cannot afford it; while those with high net worth do not like the brand because it is not well-known enough.
The brand has just started, but its development has come to a standstill. If it continues like this, it will soon become no different from a WeChat business brand with no taste. The situation is really difficult.
She has devoted countless efforts to this jewelry brand. Every design is full of her inspiration and passion. How can she watch it being buried and reduced to a small brand that no one cares about? This is absolutely unacceptable to her.
After hitting a wall everywhere and trying to find a way out in vain, she noticed that the Internet was flooded with information about the upcoming fashion dinner to be hosted by "Meishang".
Many well-known artists and senior figures in the fashion industry posted their invitations on social media platforms, with their words full of anticipation. She keenly realized that this would be a great opportunity to showcase her jewelry brand.
Imagine that on the evening of the dinner, there will be many celebrities and stars, and the attention of the entire fashion industry will be focused on it. It will be a real fashion feast.
If her own jewelry brand could become the only jewelry sponsor of the night, and models wearing the jewelry she designed swayed gracefully under the spotlight, showing their unique charm to the guests and the camera, and then with the help of media coverage, it would surely set off a wave of enthusiasm in the fashion circle, increase brand awareness, and open up a new path for brand development.
Zhong Xinlan was unwilling to give in, so she gritted her teeth and continued to ask, "Which jewelry brand is it?"
If the other party is not very famous, you may be able to pay a sum of money to persuade them to voluntarily withdraw the sponsorship and give your brand a chance.
Li Jiawei mentioned the name of the jewelry sponsor and explained, "Although this brand is not yet among the top luxury brands, it has made its mark in the market in the past two years with its unique and bold designs. It is especially popular among young people and fashionistas, and is very popular."
When Zhong Xinlan heard the name, the relevant impression of this brand instantly emerged in her mind.
In her opinion, this so-called jewelry brand is more like a jewelry designer.
Take their previous products for example, they rarely used traditionally precious jewelry materials such as diamonds and pearls, and mostly used affordable materials.
Moreover, the overall price of this brand's products is around two to three thousand yuan, and it focuses on affordable fashion.
Thinking of this, Zhong Xinlan couldn't help but frowned. A fashion magazine like "Meishang" would actually allow a brand with such a positioning to sponsor a dinner party, which seemed to be inconsistent with the high-end tone of the dinner party.
Zhong Xinlan couldn't help but question it, and said, "Jiawei, don't you think the positioning of this brand doesn't match the style of the "Meishang" fashion dinner? This dinner is a big event in the fashion industry anyway, and this brand is positioned as affordable, which always feels a bit out of class."
Li Jiawei immediately understood what Zhong Xinlan meant and said, "Sister-in-law, the theme of this dinner party focuses on 'fashion' rather than simply pursuing 'luxury'.
Nowadays, fashion trends are changing with each passing day. The design concept of this brand is novel and unique, which accurately fits the aesthetic preferences of young people today. This is also the reason why they have become so popular in the past two years. "
She paused and continued, "Another point is that when Meishang first announced the news of hosting a fashion dinner, many brands were waiting and their attitudes were ambiguous. They were the first to take the initiative to approach us to discuss cooperation, and they gave us a lot of trust and support. In terms of cooperation sincerity, we cannot let them down."
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