Unlimited balance at the start: Mysterious daughter, she is beautiful and cool

Tang Anning clicked on the shoe purchasing interface.

Although the slippers in his shoe cabinet are more expensive than these shoes, who made Tang An Ning fall in love with them?

Tang Anning took a look at the purchase interface, but was stumped when it came to choosing the shoe size.

Why is this shoe only available in size 37?

what's the situation?

Are the larger shoes out of stock? Ask the store.

Tang Anning asked directly in the background: "Is the boss here? [Screenshot] Do you have size 39 for this shoe?"

Tang Anning is tall, nearly 39 meters tall. In addition, he has been exercising a lot since he was a child, both in his previous life and in this life, and his nutrition is also good, so his feet are size .

The store sent a hello emoji and then replied: "Sorry, dear, we make standard women's shoes. In order to be more in line with female fashion, the largest size is only 37~"

Tang An Ning's expression was exactly like the old man's cell phone on the subway.

WTF?

Standard women's shoes, trendy for women, only up to size 37?

Is there any mistake?

Tang Anning looked at the product introduction page of the shoes again.

I am sure that these are casual sneakers, not high-end and exquisite sandals.

"The largest size is only 37?"

Tang An Ning asked again in disbelief.

The other party replied, "Yes, dear."

Tang An Ning almost laughed out loud.

No wonder merchants complain every day about not being able to sell shoes.

This is the 21st century, and yours is not the only store in the world. If they don't have my size, I'll go to another store. Since this merchant doesn't want to make larger sizes, does he expect girls to wrap their feet in order to wear your shoes?

Tang Anning read the merchant’s response again.

What do "standard women's shoes" mean? "To be more in line with female trends"?

When did the trend for women become that they can only wear size 37 shoes?

In the past, women did not get enough exercise when they were young and their nutrition was not adequate. Even before that, women would bind their feet, so they had to wear small shoes. Tang An Ning could understand that.

Women have been liberated for many years now, and they have adequate nutrition and exercise. A size 37 foot is considered small. Can you tell me that your store can only make a size 37? Or is it to meet the trend of women?

What do you mean? Are you saying that girls with feet larger than size 37 are not in line with the trend of women?

It has been many years since women took off their foot bindings, and now businesses are making cyber foot bindings for women again, right?

Do you think your family makes high-end luxury sandals and high heels?

The design of some sandals has requirements on women's body shape, height and weight because they have to consider the heaviness of the shoelaces and the high heels. Therefore, the maximum size cannot exceed 37. Tang An Ning can understand this, but you are telling me that the maximum size of a pair of casual sports shoes that are commonly worn by the public is 37?

Although it is a casual style, it is also a sneaker. Whose sneakers are up to size 37?

Tang An Ning snorted and directly notified the backend of Baimao Short Video to block the store.

If you don’t know how to make women’s shoes, don’t do it.

At Tang An Ning's command, the White Cat Short Video started running instantly. When Tang An Ning clicked on this store again, the store had already been blocked.

Baimao Short Video is a weather vane for short video platforms, and Tang Xue made a few phone calls personally. Before long, several other short video platforms and shopping platforms also banned this store.

I'll come out again when I learn how to make women's shoes.

Tang An Ning frowned and checked the list of women's shoes in the White Cat Short Video again.

Then I discovered a big problem.

Unlike men, men with small feet below size 38 are a very small group of people, so most men's shoes start from size 38.

Women's foot sizes are evenly distributed, ranging from small sizes of 34 and 35 to large sizes above 40.

There is no such thing as a certain shoe size with a particularly large number of people and a certain shoe size with a particularly small number of people.

However, when it comes to women's shoes sold online, many stores only sell large sizes or only small sizes, and it is rare to see stores that have an even distribution of shoe sizes.

Tang An Ning's brows were never smooth.

Nowadays, due to issues such as algorithms and big data, many girls who are born with smaller feet or larger feet have encountered the situation where they see a pair of shoes they like but there is no size that suits them.

Tang An Ning has encountered this more than once.

Now that I have my own platform, I have to find ways to change the current situation of women’s shoes.

Tang Anning pondered for a while.

In fact, what is important in this regard is the role of a leader.

In the clothing, shoes and bags industry, apart from some well-known large brands, few small and medium-sized brands dare to innovate.

Generally speaking, a big brand will make a certain style popular, and then small and medium-sized brands will follow suit.

Therefore, many brands will have their own "follow-up goals".

If the target is to launch new styles, they will launch new styles. If the target is to only produce large sizes, they will only produce large sizes. If the target is to only produce small sizes, they will only produce small sizes. This way they can ensure that even if they suffer losses, the losses will be minimal.

At the same time, it also leads to increasingly serious polarization in women's shoes and bags.

Tang Anning frowned.

In fact, this also applies to the short video industry.

Other software will follow whatever the leader does, so as to ensure that they are not kicked out of the trend.

As one of the leaders in the short video industry, Tang Anning feels that Baimao Short Video should do something about this.

Tang Anning sent a message to Tang Xue.

Starting today, we will review all women's shoe merchants in the background.

Once you plan to put your shoes on Baimao Short Video, the sizes must be from 35 to 42, not a size less.

Moreover, all sizes must comply with the national standard. Large or small sizes are not allowed. You must mark the size according to the national standard. If the national standard requires a shoe size of 38 but you mark it as 39, just get out of White Cat Short Video and don't do it.

After this rule came out, as expected, the shopping platform of Baimao Short Video was well received.

The shopping platform of Baimao Short Video is famous because it is easy to find real customer service and has good after-sales service that does not cheat merchants or buyers.

In fact, there are only a few ways for buyers to cheat merchants and for merchants to cheat buyers. The logistics company that Baimao Short Video cooperates with records the entire process to check the goods, whether the seller picks up the goods at the door or the buyer returns the goods. This alone prevents at least 80% of buyers or sellers from cheating, so it is widely praised. As a result, the traffic on Baimao Short Video's shopping platform is increasing.

On this basis, the news that women's shoes must be available in all sizes before they can be put on the shelves is nothing but icing on the cake, and many female users are very happy.

They are fed up with finally finding a pair of shoes they like, only to find that they don't have their size available.

If you can select your own size on the shopping platform, how do you select the size when watching live broadcasts? After watching the live broadcast for a long time, I finally want to buy this pair of shoes, but the merchant said that the maximum and minimum sizes of this pair of shoes are so small. The moment I found out that my size was not available, I really wanted to kill someone.