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"Doing business, after all, is all about running back and forth around customer needs. First, we need to understand customer needs and then meet them. They pay money and we make money. We continue to understand customer needs and continue to meet them. Then they continue to pay money and we continue to make money. This cycle repeats itself in a positive cycle." He had said too much and Xu Ning almost couldn't brake.

Xu Ning looked back and found that Xu Feng's eyes were full of stars, and the stars in his eyes were starting to spin.

"Ahem." Xu Ning used drinking tea to hide her embarrassment. What she didn't expect was that not only Qi Canglan, but also Qi Songbo and Pei Yongjun were very interested in Xu Ning's business philosophy.

They looked at Xu Ning with sharp eyes, and there was only one sentence in their eyes, which was "Keep talking."

Xu Ning:......

Okay, Xu Ning stood up, cleared his throat twice, and then stood in the middle of the hall.

At this moment, she seemed to be back in the debate club in college, and the people sitting in front of her were her junior classmates who were listening to her speech, except that these junior classmates were a little older.

"First, let me talk about understanding customer needs. Understanding customer needs is the key to building good customer relationships and providing high-quality products or services. There are also several points to understanding customer needs. The first point is to listen to customers: listen to what they say first, then actively communicate with customers, listen to their problems, concerns and expectations. At the same time, give them enough time to express their opinions, don't interrupt or rush to give solutions. By listening, you can understand their needs and pain points more intuitively."

"Is there any doubt about this?"

"Yes, what if the other party can't express himself clearly?" Qi Canglan, a member of the points team, answered quickly.

“That’s a good question, which brings us to the second point, which is asking questions and clarifying. When communicating with customers, if we find that they are not expressing themselves clearly, we can ask open-ended questions to get more information. Make sure you understand the customer’s needs and clarify any possible ambiguity. For example, you can directly ask: “What features do you want this product to have?” or “What are your expectations for the service?”

"Any more questions?" Xu Ning asked. Seeing that everyone shook their heads, she continued:

“The third point is observation and analysis. This runs through the entire process, from before the customer enters the door to when the customer leaves. As long as the customer has visual contact, you can start to observe the customer’s behavior, attitude, and the way they use the product or service. And pay attention to their preferences, habits, and problems they encounter. Then analyze the customer’s feedback, complaints, and suggestions to find out potential needs and directions for improvement.”

"For example, the colors of clothes chosen by confident and outspoken people and timid and inferior people are very different. Confident people always like bright colors, while timid people generally like light and dark colors. This prominent personality can often be discovered the moment they enter the door, and we can recommend products based on their personality."

"I'm afraid you may not be able to remember or understand the following points at once, so let's take a notebook and write them down." Xu Ning returned to her seat and gulped down another cup of tea. She turned her head to look at Xu Feng and found that the little guy had been taking notes when Xu Ning was talking about customer needs.

Seeing his second sister looking at him, Xu Feng immediately handed the notebook to her, "Second sister, take a look, did I miss anything?"

Xu Feng looked like he was waiting for praise. Xu Ning couldn't help but smile. She glanced at Xu Feng's scribbles and shook her head. "Xiao Bao did a great job. If you don't understand something later, come and ask Second Sister."

"Yeah!" Xu Feng nodded like a chick pecking at rice. If he had a tail, it would have turned into a Hot Wheels by now.

Under Xu Feng's admiring gaze, Xu Ning walked to the center of the hall again. Qi Canglan and the others had already got paper and pen in their hands, but it looked really inconvenient because they were using brushes.

The Minister of Agriculture had already discovered Xu Feng's notebook and charcoal pencil, and wondered in his heart why he hadn't thought of this.

Regardless of what they thought, Xu Ning went on to talk about the fourth point: "The fourth point: market research. This is also a preparation before doing business. There is a saying in war that if you know yourself and the enemy, you will never be defeated. The same is true for the market. The market is also a battlefield for businessmen. Conducting market research is like scouts to gather information. We first understand the industry trends, competitors and the characteristics of the target customer groups, and then we can respond based on the results. Market research can collect customer opinions and needs through surveys, questionnaires or focus groups. This can help us understand customer expectations and market needs more comprehensively."

"Xu Ning, market research, which research is it?" Qi Canglan, an active and studious person, raised his hand again to ask a question.

"Yan, research. Do you have any other questions?" Xu Ning also felt that things were not going smoothly, so he ordered his servants to bring up a screen rack and place it in the middle of the hall, fixing a black cloth on it. Then Xu Ning asked someone to bring up some lime.

"Qin Wen, I'll read and you write." The Grand Minister of Agriculture knew what Xu Ning meant. The characters here are traditional Chinese characters, and Xu Ning is not very good at writing them. He was also unable to do so at the beginning, but now he has basically no problem with it.

Xu Ning instructed the Minister of Agriculture to write down the previous points as well and directly drew a mind map. The mind map was so clear at a glance that Qi Canglan exclaimed that it was amazing!

“The fifth point is to establish customer relationships. This is the key point. Establishing good relationships with customers can increase their trust in us and willingness to cooperate. This involves the issue of customer maintenance. We can better understand their needs and respond to and meet their requirements in a timely manner through regular communication, providing personalized services and paying attention to the customer experience.”

"To put it simply, you can treat your customers as friends when communicating with them. Of course, you have to find a degree here. You can try it first. It is better to practice once than to say it a thousand times. We will talk about this later."

"Let's talk about the last two points. The sixth point is data analysis. This involves a lot of knowledge and is also difficult. It doesn't matter if you don't understand it now. I will talk about it later. First, I will talk about the use of data analysis tools and customer relationship management systems. Here we can start by analyzing customers' purchase history, behavioral data and preferences. This can help us discover customer demand patterns and trends so that we can better predict and meet their needs. ..."

"The last point, the seventh point, is continuous learning and improvement. This is also very important because customer needs are constantly changing, so continuous learning and improvement are important. Stay sensitive to the market and industry, pay attention to customer feedback and changes in demand, and adjust your products or services in a timely manner to meet customer expectations. Only then can your business last longer and better...

In short, understanding customer needs is the first step and one of the keys to successful sales. Understanding customer needs is an ongoing process that requires constant interaction, listening and learning with customers. Through the above methods, we can better understand customer needs and provide products or services that better meet their expectations, thereby improving customer satisfaction and loyalty. "

"I've finished speaking. Next is the question and answer session. If you have any questions, you can start asking."