Become a winner in life after binding the childbearing system

Chapter 738: Marginal People in Farming Literature (40)

This approach is actually the most effective in the short term, since the ticket price is cheap and they also give away some movie merchandise and cards. It may not be very attractive to ordinary viewers, but it is a reward for some die-hard fans or people who always have nothing to do.

However, Shen Yao was still a little unsure. What would happen when the other movies were released later, if Jiang Hanzhou did this?

The reason we can get things done right now is because we have enough funds on hand, but the company is always running and we won't leave the cash on hand unspent.

In the very end, the funding chain broke... Shen Yao didn't even dare to imagine what their fate would be.

"These small and medium-sized cinemas and those in remote locations have never been the first choice for audiences. We are currently just losing money to gain publicity and let audiences know that there are still these cinemas around."

Once the movie is released, we can adopt a strategy of low profit margins and high sales volume.

For niche films or films geared towards specific groups, extending their theatrical run might yield unexpected success.

Jiang Hanzhou's unexpected gain was that some children's movies could attract the whole family to watch them. After all, children can be unreasonable when they throw a tantrum, and even if the theater is in a remote location, parents are still willing to go out with their children.

At the same time, some food and drink stalls can be set up around the cinema. Prices don't need to match those of well-located cinemas. They can even offer package deals or recharge promotions, maximizing traffic in any way possible.

Shen Yao:......

Shen Yao didn't know if Jiang Hanzhou's actions would be effective, but seeing how busy he was, she tacitly didn't hold him back. Instead, she provided the funds in advance so that Jiang Hanzhou could fully utilize his abilities.

As it turns out, Jiang Hanzhou does indeed have some talent in running cinema chains.

Just like when he entered the fashion industry, Jiang Hanzhou's goal wasn't really to spread these cinemas all over the country and make them famous. He just felt that too much money was being taken away by cinemas after his own movies were released, and that others had something that was better than his own, so he painstakingly spent money to buy cinemas.

His actions have indeed brought some traffic to these cinemas.

According to the audience, not only are the ticket prices cheap, but the surrounding food and drinks are also very convenient. The best thing is that these cinema packages can be used at any time and are valid throughout the cinema.

Even though many of the movies on the show didn't interest them much, they couldn't resist checking them out because the tickets were so cheap.

It was also during this period that their own internal films were released.

Compared to other cinemas where a movie ticket can cost tens or even hundreds of yuan, the ticket prices for these small and medium-sized cinemas are only half of theirs.

Even if it means walking a longer distance and taking a little longer, people who want to see this movie will still come.

Of course, Jiang Hanzhou's actions were not very ethical. Unless there is a significant economic gap between large cities and small towns that leads to different apparent movie ticket prices, theater ticket prices should be standardized.

"But package tickets are indeed much cheaper, which is also our advantage." Otherwise, why would viewers who want to watch movies but are unwilling to buy expensive tickets come here? It must be because of other advantages that make viewers overlook the distance issue.

Jiang Hanzhou did not respond to the dissatisfaction expressed by his peers. In any case, the most important thing was to make money in his own hands. Even the movies that were discounted were produced by his own company, and they did not involve the interests of others. He was just walking a tightrope.

This kind of risky behavior can't continue indefinitely, so Jiang Hanzhou eventually adjusted the ticket prices back up. However, he secretly distributed various merchandise and souvenirs through his own cinemas, the total value of which was roughly the same as the previously reduced ticket prices.

Other colleagues: ...

It's important to understand that cinemas generally hold a superior position when it comes to movies.

After all, no matter how great a movie is, it ultimately needs to be released in theaters to make money. So theaters want to take a larger share of the box office revenue, and the film producers have no choice but to tolerate it, no matter how big the director or actors are.

Jiang Hanzhou had learned this lesson the hard way before he bought the cinema chain. Two-thirds of the box office revenue he earned from movies had to be distributed to others, and he could only keep one-third because the other party was giving him face.

Now that they've used this ability to stir up trouble, other competitors are both angry and helpless. They want to break ties but are also willing to stop making money. If they don't break ties, their income will decrease. They're really at a loss no matter what they choose.

However, Jiang Hanzhou is the only exception. Other film companies are still making money from them. Otherwise, these cinema chains would probably have jointly issued a notice not to allow disruptive behavior.

"Don't worry about what they think. This is the money we can get from this movie. It's about the same as 'And Then There Were None,' but this movie's box office is less than 'And Then There Were None.'"

This shows that there is great potential in running a cinema chain; at least the extra money is earned by the company itself, and it is more than enough to maintain the chain.

Jiang Hanzhou returned travel-worn, still holding the newly compiled statistics in his hand.

Shen Yao gestured for the man to sit down and rest. He was always rushing around and never seemed to get tired.

Jiang Hanzhou felt a warm glow inside after making money. Tired? He couldn't bear to hear that word right now.

With his coat and jacket tossed onto the sofa, Jiang Hanzhou continued muttering his plan. With money in hand, he could expand the scale of the cinema chain. He could now buy another batch of those dilapidated cinemas that he had previously set his sights on. When the company had a new movie released, they would completely replicate this plan and make even more money.

This is a more profitable investment than the short drama sector. At least the cost of maintaining the theater chain is not high, as long as the company can produce a few films that are at least passable each year.

In other companies, this might cause concern, but their system is well-established, they have a large pool of personnel, and they have Director Wang, an excellent employee who consistently produces a film every year. Jiang Hanzhou has no worries about the theaters running out of money.

Shen Yao raised her hand and rubbed her forehead, then instructed Jiang Hanzhou to be steady, accurate and ruthless when he made his move, so as to prevent her from being repeatedly pulled by the other party and in the end spending more money without necessarily getting things done.

"Did anyone say anything?" Jiang Hanzhou raised an eyebrow. Their expansion direction was clear, so it was unlikely that they would do something unintentional. If they did, it was probably intentional, because they couldn't stand seeing them develop so well.

"There have always been people who gossip, but we just ignored them before." Now it's different; the other party really wants them to suffer.

Shen Yao whispered the names of several companies, all of which were well-known established companies in the industry and had previously done many things that harmed others without benefiting themselves.

Seeing Jiang Hanzhou and Shen Yao's new careers thriving, she wished she could drag them both down with her.

However, Shen Yao was prepared and had made a plan to make them miss their target. Now that Jiang Hanzhou had returned, she even told him his name directly, for fear that he might accidentally fall into a trap.

Jiang Hanzhou raised his hand and tapped the table. "It's them," just like before.

Shen Yao sighed, "Recently, few celebrities have contacted us proactively, which seems to be a warning."

Capital wants to make money for itself, not watch others make money while it doesn't end up in its own pocket.

People in the entertainment industry are masters of forming cliques. Although this is not ethical, it's what they all do because they like to play this game. Shen Yao has no intention of giving these people any face. After all, if they dare to be picky when business is offered to them, they are really asking for trouble.

"I plan to visit a few film and television schools soon. Right now, the industry is all about traffic; no matter what you do, traffic is king." This will lead to fewer and fewer opportunities for newcomers to stand out.

Previously, Blueberry TV's "Actors' Road to Stardom" was a decent channel, but in recent years, its popularity has inevitably declined, and it can no longer be compared with its previous popularity.

Film and television companies with even a modicum of potential wouldn't send their newcomers to the show, which resulted in very limited exposure for "Actors' Star Road." Fortunately, the director in charge was quite diligent. Even though the show's ratings were not as high as before, he still insisted on filming realistically, which helped the show accumulate a relatively specific fan base. With this as a guaranteed source of viewership, "Actors' Star Road" was able to continue airing.

Shen Yao plans to use the name of "Actors' Star Road" to generate more buzz for the script, since she has plenty of ways to deal with these people.

Jiang Hanzhou smiled and reminded Shen Yao that she could make a bigger scene so that these people would learn their lesson, otherwise they would always like to play tricks behind people's backs.

The entertainment industry has become so corrupt because these capitalists are acting inhumanely.

Shen Yao smiled and made a gesture. The two stayed in Beijing for a while before Jiang Hanzhou boarded a plane and hurriedly left.

The sun was blazing and the temperature was soaring.

Shen Yao's company posted a notice to audition young actors and also arranged for internal staff to visit several film and television academies.

Because there was no deliberate attempt to conceal the fact that Shen Yao's company was among the top film and television production companies, she received numerous interview requests as soon as the notice was issued.

Most of them were relatively unknown actors or newcomers to the industry. After going through the interviews and picking and choosing, the ones that were finally sent to Shen Yao were all considered quite good.

Shen Yao wasn't being coy about it; after all, the projects she tried were all small-scale web dramas, suitable for young actors.

Because of the IP effect of the novel, the company's brand awareness, and the audience base built up over the years, the company always receives attention whenever a work is released.

Shen Yao has enough resources to use these young actors, and these actors, who are new to the industry, are eager to seize this opportunity to make their mark in the circle and advance further.

The two parties have a mutually beneficial cooperative relationship. Therefore, after Shen Yao confirmed the lead roles in several films and television series, these production teams quickly started filming, fearing that they would be replaced if they were a step behind. Shen Yao's company has too much authority in the entire entertainment industry. Newcomers who have just debuted can play such good roles. They should be secretly happy under their blankets at night.

The warnings from capital seemed to have no effect whatsoever, and Shen Yao suppressed all the troublemakers without lifting a finger.

In addition, Shen Yao also discovered several promising actors and signed them directly to her company. Although she couldn't guarantee that they would all become big stars, they would definitely have no shortage of acting scripts and would all have jobs.

Actors and celebrities who previously didn't contact Shen Yao's company much started to take the initiative to be friendly, and some even came to her door in person, all in order to be able to star in Shen Yao's company's film and television projects.

It wasn't that they had actually done anything wrong, but rather that they felt that if they didn't back down now, they would lose a great opportunity for stable exposure once Shen Yao's side had enough actors.

The entertainment industry is just that realistic. Don't assume that everyone is as steadfast as you. There are many two-faced and ambitious people who say one thing in public and another in private. Backstabbing often happens in the entertainment industry. Ultimately, it's all about self-interest.

The entertainment industry is incredibly lucrative, which is why capital now loves to chase after traffic. You have to understand that those fans can really spend money; a few magazines can sell for tens of millions of dollars. Ultimately, it's because the fans are too fat to be harvested multiple times.

Shen Yao dislikes using popular celebrities because the rewards are disproportionate to the effort, and using such celebrities can backfire.

However, Shen Yao would continue to work with established actors and celebrities as long as they weren't particularly troublesome.

'Isn't it because they offer good quality at a low price, and the fees they pay are very low?'

The system exposed its host's true colors, thinking to itself that although the words sounded nice, they were actually still related to money. However, Shen Yao's frugality was not for reckless spending, nor was it like others who embezzled money for themselves. She used it for other more important things.

"That's one aspect, but more importantly, it's because they're sensible. Not everyone has the awareness to knowingly do something impossible."

Most people like to follow the crowd and don't have any firm beliefs. They might side with one side if it's strong today, and they'll switch sides without hesitation if the other side is strong tomorrow.

Reclining back and resting her head on the chair, Shen Yao bent her legs and cleared her mind.

The system couldn't help but complain again, its core argument still being about the backstabbing and scheming in the entertainment industry, as if its host's identity as a novelist had been relegated to a corner.

Shen Yao:......

'I've been too busy lately, and besides, Hongshi Network itself has been facing a lot of trouble,' she said, adding that she no longer has time to write her novels, and the contract she signed with Hongshi Network has become worthless.

Raising her hand to rub her forehead, Shen Yao suddenly brought up the situation at Hongshi Network.

We warned them before not to do business in overseas short dramas, but Hongshi Network stubbornly refused to listen. They not only established a dedicated short drama company, but also built their own short drama streaming platform. Their initial investment was enormous, and they are currently stuck on the approval process.

"Foreign governments have stated that these actions violate their national laws and will not be permitted. Red Persimmon Network will pursue legal action, but there's a high probability they will lose."

The system curled its lip, thinking to itself that with Red Persimmon Network having already experienced such a setback, they probably wouldn't have time to cause any more trouble.

'Regardless of whether Hongshi Network is available or not, I plan to withdraw my investment from the short drama track.' It's about time; staying any longer won't make money. She should explore a new track, like Jiang Hanzhou.

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