Travel to ancient times and become rich women with your bestie

When I got home, it was noon and Taoer was learning how to make cold noodles just like Zheng Yuan did yesterday.

Seeing them come back, Taoer showed her results to Zheng Yuan a little nervously.

"Wow! Taoer, you did such a great job! I feel like you did better than me." Zheng Yuan was generous with his praise.

Although there was some exaggeration in it, Taoer's learning speed really surprised her. Just by following her once, she could achieve this level, which showed that she was very talented.

Tao Er shook her head embarrassedly: "Aunt, I can't do that well, please stop trying to trick me."

"What's wrong with that? My daughter is obviously doing very well!" Duan Minmin would not allow Taoer to belittle herself. They both believe in encouraging education.

Everyone had a hearty lunch.

After lunch, the girls continued to make clothes over there, while the boy, led by Dashu, went to the fields to check on the growth of rice.

Zheng Yuan and Duan Minmin took a short break and began to discuss business matters with Mr. Jiang. Today, Mr. Jiang was going to write a letter to his father, and this preliminary plan was attached to the letter to let Mr. Jiang see the feasibility of this project.

"Mr. Jiang, the new formula of our toothpaste has been tentatively finalized. We will try it out tomorrow and the day after tomorrow to see the effect and make some adjustments. If your father agrees with us, then the formula can be handed over to you for mass production."

"In order to get your father to agree to our plan, we still need to discuss the details."

"My two aunts and I have the same idea. My father is not an impulsive person. If we want to convince him to fully expand this business within the sphere of influence of our company, we must let him see the feasibility."

Young Master Jiang sat down at the table and spread out a piece of paper. Aji was grinding ink beside him, planning to take notes while talking so as to avoid missing anything.

"Then let's not waste time talking. First of all, if you want to sell well, you need a gimmick. Although toothbrushes and toothpaste are good things, after all, they didn't exist before, and ordinary people may not be willing to spend money on them."

"So before launching it, we need to warm it up."

"What is preheating?" Mr. Jiang had never heard of this term and was very curious.

"To put it simply, it's about creating momentum. Before the official launch, we have to find a way to spread the benefits of toothbrushes and toothpastes, regardless of the form. We can make up a jingle and spend a few cents to ask children running around the streets to sing it everywhere; we can hang a cloth sign at the door of the store to explain the uses of our products; we can also ask someone to draw a pamphlet, print it on paper, and distribute it everywhere."

"And it must be carried out in multiple places at the same time. When people around are discussing it, ordinary people will unconsciously pay attention to it. When we open our store and launch this product, it will naturally attract people."

After Zheng Yuan finished speaking, he and Duan Minmin went to the kitchen and brought out a few bowls of water, giving Mr. Jiang some time to react.

After listening to what they said about creating momentum, Mr. Jiang was sure that this cooperation would be a good one. His family was a business, but before selling things, they would at most hire a waiter to hawk goods at the door of their house to attract customers, relying on word of mouth to attract repeat customers. Although it was effective, it was far less than the traffic they said it would attract.

For this simple and easy-to-copy toothbrush business, these marketing strategies are undoubtedly the most suitable, which can help them attract the most customers in the shortest time and earn the most profits.

"Aunt, your insightful ideas really impress me. Do you have any other good suggestions?" Young Master Jiang looked like he was humbly seeking advice.

The two of them did not hide anything.

"After the initial promotion, the next step is the most important product production. Although time is tight, we must strictly control the product quality. This is related to whether our future business can last long and whether the people recognize our Jiangji toothbrush. We are not doing a one-time sale. This marketing campaign is also to remind the people to buy toothbrushes and toothpaste from Jiangji."

"If the product quality control is not strict, and it breaks and stops removing hair after two or three uses, then why would people continue to choose us? Moreover, if there is a problem with the product quality, coupled with such a large-scale marketing, your Jiang Ji's reputation will also be dragged down."

"In addition, if you want the public to recognize Jiang Ji in the future, then we should print your Jiang Ji logo on our toothbrushes and toothpaste bottles. Although there may be counterfeits in the future, products with the Jiang Ji logo will be circulated in large quantities on the market at the first time, and the public will unconsciously think that Jiang Ji is the authentic product, and will unconsciously choose Jiang Ji in the future."

"After doing a good job in pre-marketing and controlling product quality, the next step is to sell. Although pre-marketing may attract a large number of customers when the store opens, many of these customers may just come for fun. If you really want to get money out of their pockets, you still need some strategy."

"What strategy?" Young Master Jiang was completely convinced by their theory. He unconsciously put down his brush and listened to the two of them attentively.

My father has been in business for a lifetime, but he doesn't understand as much as these two aunts.

Duan Minmin took a sip of water and took over the conversation: "Of course it is a trial and a false prosperity."

"This trial gives me a rough idea of ​​what false prosperity is." Mr. Jiang was very puzzled by the false prosperity.

"Don't be impatient, Mr. Jiang. Let me explain slowly. First of all, everyone knows about trial use. It is nothing more than putting out some trial products for interested people to try when the people don't know about the product. Toothbrushes and toothpastes are new products, so people naturally don't know whether they are effective. So when we open each store, we have to prepare a considerable number of toothbrushes and toothpastes as trial products. Anyone who is interested can try them regardless of whether they buy them or not. As long as they feel that they are effective after using them, there is a chance that they will be sold."

"Of course, we can't be so honest and just wait for customers to buy randomly after using the product. This has too much uncertainty, so we have to use what I call false prosperity. We must arrange some of our people among the onlookers and trial customers. The trial customers give positive feedback after trying the product, and then the onlookers cooperate with the trial customers to respond and finally place an order. People always follow the trend, and as long as we see someone buying, we will definitely attract those wavering people to place an order."

"This means that we have no destiny. It all depends on my spending."

"Of course, this is not to deceive the people. This is just a marketing method, provided that our products are indeed of good quality and useful. Otherwise, we can only attract a small number of customers in the early stage, but there will be a crisis of trust later, and all our efforts in the early stage will be in vain."

After saying that, the two looked at Mr. Jiang: "That's all we two sisters can think of for now. Mr. Jiang, do you have anything to add?"

"Pa! Papa... Pa..." Mr. Jiang's eyes sparkled and he raised his hands to applaud the two of them.

"Aunts, could it be that your family was also in business before? I have been following my father for several years and have never seen these strategies. Your ideas really enlightened me. My father's business for a lifetime is in vain. If I had met you earlier, Jiang Ji would have no worries about completely occupying the northern market."

The two of them blushed at his praise, but they were just benefiting from the times and had seen too many modern successful marketing brands, so they just copied their experiences.

"Mr. Jiang, you are overpraising me. It is not easy for your father to build Jiang's business so big. We two are just talking nonsense."

"If what you are saying is all nonsense, then what my father said is also nonsense. Ah Ji, hurry up and prepare paper and ink. Let's mail the letter today."

Looking at the few words on the paper on the table, he felt a little embarrassed: "Aunts, I will finish writing it in a while. Can you please help me take a look and see if there is anything I need to add."

I was so busy listening just now that I didn't remember a few words of the key parts.