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On the bustling pedestrian street of Wen County, across the street from Yan Ya Tang, the main entrance of a shop called Yu Rong Xuan was crowded with people because of a lucky draw promotion.

The decoration of Yurongxuan is not exactly the same as Yanyatang, but it is also a 60% to 70% imitation. The same dreamy style, the same store layout, even the business content is exactly the same as Yanyatang.

The Xiang couple who run Yurongxuan are well-known copycats in Wen County. Because of their wealth, many stores, and deep roots in Wen County, most self-employed people dare not compete with them. Usually, their good ideas are copied by others, but they dare not provoke the local tyrants, so they can only swallow their anger.

Having been bullying the merchants in Wen County for many years, the Xiangs became more and more reckless. In recent years, no matter what store they opened, as long as it could make money, they would copy and paste it, using strong capital support, big discounts and big offers until they completely defeated their rivals, and their own store could become the leader in Wen County.

This time, they had the same idea about Yan Ya Tang. When Xiang Tai saw the booming business of Yan Ya Tang two days before its opening, she had an idea in her mind.

I found a few girls who knew how to put on makeup, and after half a month of learning beauty techniques, I started preparing for the opening of the store. I gave some money to the construction team that had decorated Yan Ya Tang, and I bought products from a market that was the best at selling fakes and selling fakes under the name of genuine products. Although Yu Rong Xuan's discounts were very generous, they actually made a lot of money.

As for Yan Yatang, the couple didn't take it seriously at all. They thought it was just a self-employed business owner with a little reputation. They had met many such people over the years, and in the end, they all begged them for a share of the profits and joined them to open their own branches.

Today is the last day of the opening event. Xiang Tai is still patrolling the store. Seeing the booming business, she can't stop smiling.

"Beauty, what do you need?" The shopping guide with heavy and crude makeup asked Yi Jie with a smile.

Yi Jie and Pei Yanan were inspecting the merchandise shelves at Yurongxuan. After glancing at all the counters, Yi Jie discovered that Yurongxuan only sold big brands, and at very low prices. Perhaps it was taking advantage of the fact that customers like to spend the least money to buy the best products.

Yi Jie casually picked up a Xiangjia lipstick, put it under her nose and sniffed it. It had a pungent smell of perfume, and it was indeed a fake.

"Beauty, you have good taste. This is the best-selling product in our store and it suits your skin tone very well. I'll give you a sample to try. You are so pretty. I guarantee you will be doubly beautiful after applying it." The shopping guide spoke a lot of sales talk and her eyes were indeed fixed on Yi Jie. Wow, this girl is really pretty. If she buys more and puts on some makeup, won't she be a living signboard?

"Why do the cosmetics in your store smell different from those in Yanyatang?" Yi Jie asked.

"Our store guarantees absolute authenticity. We will compensate ten times for counterfeit products. Look, there's an anti-counterfeit code on it. We wouldn't dare to forge it. The market supervision department would never approve it. Besides, our boss is a well-known businessman in Wen County. Our wholesale sources are among the best in the country. We can get the lowest price, so we are happy to give customers more discounts. We're different from other small businesses." The shopping guide lied to him. If Yi Jie hadn't had sufficient experience in checking the authenticity of cosmetics in her later life, she would have really believed her lies.

Anti-counterfeiting codes can be forged, especially in 2013 when the code scanning function was not yet popular, and virtual codes were of little use.

The main way to distinguish the cosmetics is to look at the texture, packaging, and batch number. Yurongxuan's cosmetics generally look similar, but if you look closely, you will find that the batch number is printed much thicker than the original, and there are even missing numbers. The texture is also quite different.

But firstly, customers nowadays do not have enough ability to distinguish the authenticity of cosmetics. Secondly, the Xiang couple’s store has been open in Wen County for so many years and sells a wide range of products, so people will naturally trust it more.

Yi Jie smiled and didn't reply to the salesperson. She took the lipstick and foundation she had just seen, went to the front desk to pay, and asked for an invoice. The salesperson enthusiastically came forward and said that she could help with her makeup, but Yi Jie refused immediately. She didn't dare to try such fake products on her face.

After asking Pei Yanan to mail the purchased cosmetics to the most authoritative ingredient testing agency in Jianan Province, Yi Jie rushed back to Yan Yatang and called all employees together for a meeting.

Jin Xier and her friends had long been irritated by Yurongxuan's disgusting tricks and were waiting to find a way to punish them. Some customers who pursued quality chose to return to Yanyatang after experiencing the beauty technology of the other side, but they would still buy cosmetics at Yurongxuan. Most people are greedy for bargains, so the business of the store this week depends entirely on the old customers who come for beauty treatments.

Seeing that everyone was there and staring at her, Yi Jie cleared her throat and spoke. "Starting next week, our store will launch an event called Amateur Star Stunning Makeover. Customers don't have to spend money, and they will receive free beauty and makeup, as well as clothing. We will serve a total of ten people, and the worse the customer's innate conditions, the better. One person per day, and the event will be over in ten days. People are allowed to watch the entire process, and after the makeup is completed, photos will be taken. We will prepare a wall of amateur star photos and put them on it."

"Will this mean we will lose too much?" Jin Xier said worriedly.

Yi Jie said complacently, "No, grabbing traffic means grabbing business opportunities, so we need to create enough hype in the early stages."

"Gimmick? What gimmick?" Huang Wenxiu asked puzzledly.

"We will print some flyers in the next few days and distribute them throughout the city. Then we will negotiate cooperation with the largest clothing stores in Wen County. We will buy clothes from them, but we need to post notices of our activities at the door of the store. It will not conflict with their business. If we give them some benefits, they will agree. In addition, we need to find two photo studios to cooperate with. The process is the same as that of the clothing stores. Not to mention that they will spend money in these stores this time, other customers will also be tempted if they like the clothes and photos. Only a fool would not agree. In this way, the purpose of the early cooperative marketing has been achieved."

Yi Jie elaborated on the marketing tactics commonly used in later generations. Zhang Peiyao, who had been frowning, relaxed her brows the more she listened. Suddenly, she thought of a crucial link and asked anxiously.

"Who will do the styling and makeup?"

Yi Jie looked at Zhang Peiyao helplessly, "Of course you are the one who will take the lead, and Sister Xier and the others will help. Don't you have confidence in the skills you have spent so much time studying in Beijing?"

"That's what I say, but I'm always afraid that I won't do it well." Zhang Peiyao stammered, feeling very uneasy.

"Tonight I will teach you how to modify a person's appearance to the greatest extent, including makeup, hairstyle, and clothing. Let's listen and learn together. I believe you will be confident soon. Without further ado, let's think about the content of the flyer first!"

Yi Jie's confidence fully infected everyone present, and they unconsciously started to move along with her.

The content of the flyer had been finalized in the evening, and everyone was listening to teacher Yi Jie's private lessons. Pei Yanan was guarding the front desk, and she was not interested in makeup and styling.

Yi Jie shared all the tips on how to play to one's strengths and avoid one's weaknesses in appearance from all the beauty experts and masters she had met in her previous life.

What kind of makeup and hairstyle are suitable for people with flat or deep facial features, what kind of contouring techniques should be used for people with thin or round cheeks. Which face shapes are suitable for which hairstyles, what kind of clothes are the most slimming for pear-shaped and apple-shaped figures, and what kind of clothes look the most textured.

As long as Yi Jie could remember, she gave examples in different categories and found corresponding pictures on the Internet for everyone to compare.

Since Zhang Peiyao had learned the relevant knowledge, it was not difficult for her to apply it. Jin Xier and the others took up several pages of notes and planned to think about it carefully in the next two days.

"What if Yurongxuan also learns what we have learned?" Zhang Peiyao thought of this at the end of the class.

"For something that doesn't cost money, of course you should go for whichever side is more exciting. What do you think of the makeup skills of Yurongxuan's makeup artists?" Yi Jie raised her eyebrows and asked everyone.

"They are totally incomparable to us. They are just very good at lowering prices. They put on makeup like fairies every day, but they always have the same few looks over and over again." Liu Li complained.

"That's right. Judging from their personalities, they know this is not profitable and won't put much thought into it. They will only focus on their own little piece of land and will probably laugh at us for being stupid.

Even if they realize it later, we have already taken the lead and received the most attention. When everyone sees the gap in capabilities between the two sides, people who pursue quality will naturally move towards us. Besides, the cosmetics we transform for ordinary people do not need to be big brands. Practicality and high cost performance are the most important. It would be best if our store has them but the other store does not. Then we can sell them first. By the time they purchase the products, we will already be the first choice for customers.”

Yi Jie paused and blinked slyly, "Besides, I have a backup plan, so go ahead and do it! We at Yan Ya Tang are irreplaceable!"

Everyone had already been convinced by Yi Jie's words, and at this moment they were even more ambitious and vowed to win this battle and leave an indelible impression of Yan Ya Tang in the hearts of all the women in Wen County.

During the few days that Yi Jie went to school, Zhang Peiyao communicated with several clothing stores and photo studios, negotiated the terms, and promised mutual benefit in the future, and confirmed the cooperative relationship for this event.

Flyers were widely distributed. Wen County had few entertainment activities, and this was the first time they had seen such an interesting event. All the female compatriots were paying close attention to the event, and they wanted to sign up as soon as possible. If they were selected, they would not only get free styling, but also a set of clothes and photo albums. Who wouldn't be happy to take advantage of something for free?

Xiang Tai sat in the store and read the contents of the flyer with disdain, then said to the people in the store.

"They don't want to do business anymore. We've made all the money, so they're doing all this nonsense. The better the response from them, the better it is for us. We pick out the cosmetics and beauty products they use and put them at the front of the counter, selling them at super low discounts. They do the work, but we make the money."

"The boss lady is really capable. Don't worry, we will keep a close eye on their movements at all times." The store manager poured a glass of water for Xiang Tai in a flattering manner.

"Don't worry, follow me and you will benefit from it." Xiang Tai looked at everyone and felt very contented.