The miserable White Moonlight awakens and becomes popular in the entertainment circle

"Breaking news! Qin Xi is going to [Haruhi will set off]!"

"Isn't [Spring Day Departure] a new travel variety show launched by H TV? Qin Xi has always been very careful about her reputation and rarely participates in variety shows. Even if she does, it's just to promote it as a guest star. How could she possibly accept this kind of travel variety show?"

"Maybe he's short of money recently. Variety shows require a short recording time and have a high pay. Considering Qin Xi's status and popularity..."

"How could Qin Xi be short of money? I heard that she not only has a keen eye for scripts, but also an even sharper eye for investment. She bought a lot of real estate in Beijing right after her debut. She owns shares in the newly listed 'Chuan Xiang Shi Ke' and the recently popular domestic beauty brand 'Yi Ren'. Otherwise, Qin Xi is amazing. So many international cosmetics brands came to her door and offered her the salary of a global brand spokesperson, but she refused to accept it. She would rather lower her status to endorse that little-known domestic small brand. Who knew that she really made it popular!"

"The boss of 'Yiren' is Qin Xi's makeup artist. It is said that Qin Xi invested in original shares to support her. International brands are just famous. No matter how much the endorsement fee is, it can't be compared with the one of our own brands. The cosmetics industry is the most profitable. If it is running well, it will bring in a steady stream of money!"

"That's right. Qin Xi has always been unconventional. Not only does she choose endorsements, but she also only chooses scripts that she likes. She never cares about the star's status or ranking..."

"At her position, does she still need to care about her ranking?"

Those who fight overtly or covertly are usually of similar status, but once one of them is far ahead and the other can't catch up, there is nothing to fight about.

After talking for a long time, the two still didn't figure out why Qin Xi suddenly changed her gender and participated in a travel variety show. Soon, another explosive news came.

Gu Chenxing is also going to participate in [Set off in Spring]!

When this news came out, everyone's first reaction was that it was fake news, because Gu Chenxing is even more reclusive than Qin Xi. Since [The Boat Rising], Gu Chenxing seems to have deliberately de-trafficked. Apart from producing works, he hardly participates in activities, and he has never appeared in variety shows. Gradually, everyone has gotten used to it. After all, it is understandable that he has won the Best Actor Award at the Cannes Film Festival and is going for a boutique route. So hearing that Gu Chenxing is participating is more surprising than Qin Xi. There are even many fans who criticized H TV for using Gu Chenxing to hype and attract traffic, and angrily scolded that garbage programs should not be allowed to get close to him.

When the news was confirmed to be accurate, everyone's first reaction was that H TV had spent a lot of money to invite Gu Chenxing and Qin Xi at the same time. It seemed that they were bound to create a new hit! The dumbfounded fans were ecstatic one after another, and non-fans were also very interested. Gu Chenxing and Qin Xi are very popular with the public and the audience, and they both retain a sense of mystery for their characters. This variety show is like a flower from the high mountains suddenly falling into the mortal world. The audience is very curious about what their private lives are like.

The CP fans of "Chenxi CP" who have been silent for many years are crying with joy. Qin Xi and Gu Chenxing have been kings of their own since [Yang Qingzhou] and have no cooperation anymore. Many years later, they can participate in a variety show together. The CP fans really want to give a thumbs up to the production team!

But CP fans are thanking the wrong people. H TV really didn't help much in the reunion of "Chen Xi CP". [Let's Go in Spring] does need celebrity guests of all ages, and the more popular the better. But it was unthinkable to invite Qin Xi and Gu Chenxing at the same time. Who would have thought that their teams would take the initiative to contact the program team and were willing to reduce their pay to participate. The director of the program team was in a daze. He didn't expect that the big pie would fall on his head. He laughed out loud in his dreams.

To explain the reason, we have to start with Gu Chenxing's unspoken confession at the Cannes Awards Ceremony that year. That year, Gu Chenxing and Qin Xi were nominated for the Best Actor and Best Actress at Cannes. Because of the different roles and connotations, Qin Xi had little hope of winning, but Gu Chenxing had a lot of hope. Gu Chenxing was possessed by the domineering CEO and wanted to confess on the podium, but Qin Xi stopped him in time. Later, considering the development of their careers and the impact of public opinion, the two decided not to make it public for the time being, and wait until they have completely established their foothold in the entertainment industry and the traffic has faded before making it public, so as to minimize the negative impact.

Who would have thought that in a few years, the two of them would work hard on their careers. Qin Xi became the youngest winner of the three major film and television awards in China, while Gu Chenxing focused on movies, winning numerous mainstream awards at home and abroad. He has established a firm foothold, but his popularity has not diminished. Perhaps it was because Gu Chenxing set a good example. Although many male celebrities with popular traffic have risen one after another after him, none of them could last long. So when it comes to the male star with the most fans, Gu Chenxing, who has not been active in the industry for a long time, has to be counted.

As for Qin Xi, although her fans are not as crazy as those of the male traffic stars, after years of accumulation, the number of her fans is quite large and they are quite loyal and strong.

So although Qin Xi and Gu Chenxing tried to keep a low profile, their strength did not allow them to do so. The two companies had the largest and most powerful fan base in the domestic entertainment industry, and both teams were very worried. Once the official announcement was made, wouldn’t it be like tearing the roof off the domestic entertainment industry? Not to mention the passers-by and the black fans who wanted to fish in troubled waters.

Over the past few years, Gu Chenxing has become tired of hiding and buying materials from paparazzi.

"Why not just go public with it? We don't rely on fans anymore, so why should we be so cautious?"

Qin Xi shook her head. "That's true, but we also relied on the support of fans to grow. Both [Abyss and You] and [Yang Qingzhou] relied on fans to open up the market in the early stage. We can't forget the past just because we are doing well. We can't ignore the feelings of fans..."

"But what difference does it make if it's earlier or later?"

Qin Xi recalled the many official announcements and warm-ups in the domestic entertainment industry in his previous life, and snapped his fingers.

"Perhaps, we can try a softer and more roundabout approach~"

Gu Chenxing was stunned when he heard Qin Xi's story. With his straight male mentality, he found it hard to understand. "Is this really possible?"

Sister Meng, who is well versed in hype, got it easily. "This is a great trick. First, hype up a wave, try to evoke memories of the couple, and let more fans become their fans. Even if it doesn't work, it will gain some popularity among passers-by, at least making the other party not hate it. Test the bottom line little by little, and do a reverse marketing when necessary. According to my many years of experience, as long as you get the balance right, the effect will be twice the result with half the effort!"

As for how to hype it up? TV series and movies came too slowly, and ordinary variety shows were not exciting enough. After much selection, Qin Xi decided to choose [Spring Day Departure]. Qin Xi had an impression of this popular variety show in her previous life. The travel group composed of celebrities was very warm and healing when they got along well, but when they didn't get along well, it was a drama of quarrels throughout the whole process.

Although the quarrel is more interesting, with the support of Qin Xi and Gu Chenxing, no matter how much quarrel there is, it can't be as popular as the CP hype between the two of them! Qin Xi believes that H Satellite TV will be very willing to cooperate.

Well, although the plan is good, it is my first time to shoot a reality show, so I am a little nervous~