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First of all, the intangible cultural heritage in the title refers to the intangible cultural heritage that is about to decline, rather than the intangible cultural heritage that is thriving, such as food culture, festival customs, etc. The intangible cultural heritage that is gradually declining and lacks successors to inherit mainly includes the following three characteristics:

1. The practicality of this intangible cultural heritage is poor, resulting in meager benefits. Because of the lack of practicality or only ornamental value, it cannot create value, and no one is willing to learn a craft that cannot create value. For example, weaving straw sandals. Today, when cloth and leather art can be processed on assembly lines, the cultural value of weaving straw sandals is obviously greater than its practical value. Straw sandals are not durable and consume a lot of man-hours. Apart from their cultural value, they have almost no practical value. Few people are willing to pay for the pure cultural value, and the price of selling straw sandals is not enough to make ends meet, so naturally no one is willing to pass it on. In today's fast-paced and realistic society, people need to find jobs that can support themselves, and the inheritance of weaving straw sandals is naturally not one of them. If this kind of intangible cultural heritage is to be saved, the state needs to provide strong financial support and find ways to create value for the ornamental and cultural intangible cultural heritage, such as opening an ecological museum.

2. People have certain misunderstandings and prejudices about this intangible cultural heritage. In today's modern society, many people have a stereotype that some intangible cultural heritage is backward and rural, and people who inherit intangible cultural heritage will naturally not be widely recognized by society. For example, singing folk songs and playing Qiang flutes, such intangible cultural heritage always appears in the public eye when the inheritors of intangible cultural heritage wear traditional costumes in the countryside and perform in front of nature, which naturally leaves the public with a rural and backward impression. On the one hand, the public appreciates this kind of intangible cultural heritage, but is unwilling to inherit it because it represents a lower social status. The public only cherishes the intangible cultural heritage itself, but lacks due respect for the inheritors. If you want to save this kind of intangible cultural heritage, you need to start with improving the social status of the inheritors and reasonably incorporate them into professional positions. And in terms of publicity, it is necessary to break the stereotype, rather than focusing on tradition and nature step by step. You can try to promote and promote it in a mixed way with other new elements, such as folk song concerts, so that the intangible cultural heritage can "come alive" and create new value. First of all, the intangible cultural heritage in the title refers to the intangible cultural heritage that is about to decline, not the intangible cultural heritage with a strong inheritance, such as food culture and festival customs. The intangible cultural heritage that is gradually declining and lacks successors mainly includes the following three characteristics:

1. The practicality of this intangible cultural heritage is poor, resulting in meager benefits. Because of the lack of practicality or only ornamental value, it cannot create value, and no one is willing to learn a craft that cannot create value. For example, weaving straw sandals. Today, when cloth and leather art can be processed on assembly lines, the cultural value of weaving straw sandals is obviously greater than its practical value. Straw sandals are not durable and consume a lot of man-hours. Apart from their cultural value, they have almost no practical value. Few people are willing to pay for the pure cultural value, and the price of selling straw sandals is not enough to make ends meet, so naturally no one is willing to pass it on. In today's fast-paced and realistic society, people need to find jobs that can support themselves, and the inheritance of weaving straw sandals is naturally not one of them. If this kind of intangible cultural heritage is to be saved, the state needs to provide strong financial support and find ways to create value for the ornamental and cultural intangible cultural heritage, such as opening an ecological museum.

2. People have certain misunderstandings and prejudices about this intangible cultural heritage. In today's modern society, many people have a stereotype that some intangible cultural heritage is backward and rural, and people who inherit intangible cultural heritage will naturally not be widely recognized by society. For example, singing folk songs and playing Qiang flutes, such intangible cultural heritage always appears in the public eye when the inheritors of intangible cultural heritage wear traditional costumes in the countryside and perform in front of nature, which naturally leaves the public with a rural and backward impression. On the one hand, the public appreciates this kind of intangible cultural heritage, but is unwilling to inherit it because it represents a lower social status. The public only cherishes the intangible cultural heritage itself, but lacks due respect for the inheritors. If you want to save this kind of intangible cultural heritage, you need to start with improving the social status of the inheritors and reasonably incorporate them into professional positions. And in terms of publicity, it is necessary to break the stereotype, rather than focusing on tradition and nature step by step. You can try to promote and promote it in a mixed way with other new elements, such as folk song concerts, so that the intangible cultural heritage can "come alive" and create new value. First of all, the intangible cultural heritage in the title refers to the intangible cultural heritage that is about to decline, not the intangible cultural heritage with a strong inheritance, such as food culture and festival customs. The intangible cultural heritage that is gradually declining and lacks successors mainly includes the following three characteristics:

1. The practicality of this intangible cultural heritage is poor, resulting in meager benefits. Because of the lack of practicality or only ornamental value, it cannot create value, and no one is willing to learn a craft that cannot create value. For example, weaving straw sandals. Today, when cloth and leather art can be processed on assembly lines, the cultural value of weaving straw sandals is obviously greater than its practical value. Straw sandals are not durable and consume a lot of man-hours. Apart from their cultural value, they have almost no practical value. Few people are willing to pay for the pure cultural value, and the price of selling straw sandals is not enough to make ends meet, so naturally no one is willing to pass it on. In today's fast-paced and realistic society, people need to find jobs that can support themselves, and the inheritance of weaving straw sandals is naturally not one of them. If this kind of intangible cultural heritage is to be saved, the state needs to provide strong financial support and find ways to create value for the ornamental and cultural intangible cultural heritage, such as opening an ecological museum.

First of all, the intangible cultural heritage in the title refers to the intangible cultural heritage that is about to decline, rather than the intangible cultural heritage that is thriving, such as food culture, festival customs, etc. The intangible cultural heritage that is gradually declining and lacks successors to inherit mainly includes the following three characteristics:

1. The practicality of this intangible cultural heritage is poor, resulting in meager benefits. Because of the lack of practicality or only ornamental value, it cannot create value, and no one is willing to learn a craft that cannot create value. For example, weaving straw sandals. Today, when cloth and leather art can be processed on assembly lines, the cultural value of weaving straw sandals is obviously greater than its practical value. Straw sandals are not durable and consume a lot of man-hours. Apart from their cultural value, they have almost no practical value. Few people are willing to pay for the pure cultural value, and the price of selling straw sandals is not enough to make ends meet, so naturally no one is willing to pass it on. In today's fast-paced and realistic society, people need to find jobs that can support themselves, and the inheritance of weaving straw sandals is naturally not one of them. If this kind of intangible cultural heritage is to be saved, the state needs to provide strong financial support and find ways to create value for the ornamental and cultural intangible cultural heritage, such as opening an ecological museum.

2. People have certain misunderstandings and prejudices about this intangible cultural heritage. In today's modern society, many people have a stereotype that some intangible cultural heritage is backward and rural, and people who inherit intangible cultural heritage will naturally not be widely recognized by society. For example, singing folk songs and playing Qiang flutes, such intangible cultural heritage always appears in the public eye when the inheritors of intangible cultural heritage wear traditional costumes in the countryside and perform in front of nature, which naturally leaves the public with a rural and backward impression. On the one hand, the public appreciates this kind of intangible cultural heritage, but is unwilling to inherit it because it represents a lower social status. The public only cherishes the intangible cultural heritage itself, but lacks due respect for the inheritors. If you want to save this kind of intangible cultural heritage, you need to start with improving the social status of the inheritors and reasonably incorporate them into professional positions. And in terms of publicity, it is necessary to break the stereotype, rather than focusing on tradition and nature step by step. You can try to promote and promote it in a mixed way with other new elements, such as folk song concerts, so that the intangible cultural heritage can "come alive" and create new value.