A small breakfast shop in the street market, supporting the family and making money

Xiao Pingyue thought about it and added: "You can also understand that, for example, your Lengji's signature dishes such as braised chicken, crab pot, and eel pot are not available in Zuixianlou.

These dishes, as the signature dish of a shop and the cooking skills, are definitely not something that they would be willing to sell the recipes of easily.

If Zuixianlou wanted the recipe for this dish, they would serve this dish in their restaurant first. Regardless of whether it tastes good or not, the chefs would rush to develop a delicious and popular crab pot for them.

Because if they only need to compete with crab pot as one dish in the cooking competition, then the participating chefs will definitely work hard to master it.

This is still considered good. If it is extreme, the chefs participating in the competition may do anything for the prize money. "

Leng Yan was suddenly enlightened when he heard this.

To put it simply, it’s like you wrote an article or a song, entered it into a competition, won first place, and received a prize.

From now on, this article or song, plus any future earnings, no longer belongs to you.

It seems that both parties benefit, but in fact the biggest winner is Zuixianlou.

Because even if some people are dissatisfied after they realize it, they can't find any fault. Instead, they will continue to rush for a good bonus.

After Leng Yan carefully thought about the relationship between them, she didn't know what to say for a long time.

I have to say that the person who could come up with this idea is really smart. He kills people without shedding blood and without making them visible, yet he can still keep himself out of it.

"So, Miss Leng, you must be prepared this time. With so many signature dishes in your shop, you might be their target."

Sheng Yuxing reminded him, and Xiao Pingyue added, "In the past, Zuixianlou has used this method many times to easily get other restaurants' signature dishes.

Even if the taste may not be as good as the original, any dish they choose will become famous because of the gimmick of the cooking competition.

Therefore, as a restaurant selling this dish, it has its own publicity effect, which makes those diners who are chasing after it rush to the restaurant to taste this dish. It has its own dissemination effect, and it is hard for this business to be bad!"

"What a subtle way of taking things by force!"

Leng Yan commented coldly.

How is this not another form of forced buying and selling?

In order to compete, ordinary contestants painstakingly research recipes, and each time they add innovations to the original basis, improve the taste, and strive to make each dish well, but in the end, the ownership of the recipe does not belong to the contestant.

Extreme contestants would do anything to win the prize, but in the end, they all became cannon fodder for Zuixianlou.

"Even if that's the case, why does Zuixianlou still hold this cooking competition every year? Doesn't anyone think it's unfair?"

Erqiang next to him felt surprised and couldn't help but ask.

"If there is profit, there must be a reason for its existence. The tricks involved are complicated and not as simple as we think."

Sheng Yuxing's family is full of officials and businessmen, so he can see things more clearly.

"A shop that stands out too much and has no backing, such as yours, Lengji, will naturally attract many people with bad intentions. Even if no one is causing trouble or framing you in public, there will be some behind the scenes."

In the past, the most prominent shops were targeted every year, which was something that many other shops would welcome.”

After all, only when your business is not doing well can other businesses do well.

Sheng Yuxing's words came true. On the day after the Leng family refused to participate in the competition, Zuixianlou prepared six dishes for this competition, namely six test questions, Fushouquan, chicken stewed with fish maw, soft-shelled turtle, pearl glutinous rice meatballs, soft eel, and Taishi's five snakes soup.

Among them, Fu Shou Quan and Tai Shi Five Snake Soup were not suitable for the competition because of their rare and precious ingredients and complicated and time-consuming preparation, so they were replaced with Double Pepper Chicken and Ginger Duck.

You should know that these two dishes have been the signature dishes of the shop since Leng Yan was introduced, because they are delicious and nutritious. They can be said to be uniquely popular.

On the day when Zuixianlou announced that these two dishes would be used as test questions, a sign with these two dishes was already hung inside Zuixianlou, announcing that they were new dishes launched by the restaurant.

Although Leng Ji's flavor is popular and its business is packed every day, its target audience is limited and has always been middle and lower class.

Some people even know the name of Lengji Snack Shop, but for some reason have never eaten there, or have simply never heard of it.

Therefore, many people who did not know the truth heard about the names of Double Pepper Chicken and Ginger Duck for the first time because of the cooking competition held by Zuixianlou.

After knowing the names of these two dishes, they subconsciously thought that these were dishes from Zuixianlou.

This is exactly the effect that Zuixianlou wants. After the cooking competition is over, the best recipes for the two dishes will be selected, and the two dishes will be sold in Zuixianlou with their own publicity effect. It is conceivable how many diners will rush to taste them.

By then, the signature dishes of double pepper chicken and ginger duck will no longer belong to Lengji, but to Zuixianlou.

It is conceivable that Zuixianlou has gained a lot of profits from the shop's signature dishes and revenue through this method.