Film and TV: What does it have to do with me if the script is bad?

"Uncle Zhuo, I don't want to stay in Magic Crystal anymore." Jin Cheng said.

"What's wrong? Are you uncomfortable staying in the magic crystal?"

"No, I feel quite comfortable staying at Magic Crystal. I am quite satisfied after being in charge for such a long time. People are quite cooperative with me. I just feel that this is not what I want."

"Then what do you want?"

Jin Cheng thought for a moment and said firmly, "Personal value."

Chu He raised his eyebrows and smiled: "Then what do you think is personal value?"

"Charm, ability, and financial resources."

"Jincheng, I have to look at you with new eyes. I originally thought you would talk about profound knowledge, invincible courage, or a reputation that everyone praised. I didn't expect you to be able to summarize it to this extent." Chu He was very surprised. It was not because Jincheng's words were so good, but because his summary was too much to his liking. If you had said such a simple and down-to-earth cognition a year ago, Jincheng would definitely wave his bank card and talk to you about his father...

It seems that Jincheng is indeed a promising talent.

Chu He's smile was as gentle as the spring breeze: "Then I'll give you a task."

Jincheng looked at him earnestly through the rearview mirror.

"Put down your work and hand it over to your assistant or vice president temporarily. You go to Magic City to run my consulting company and use the spare money to do simulated investment. You can give remote instructions on Magic Crystal. Tang Jing has always been in charge of Magic Crystal. I will give her a heads-up later.

My request is that you give me an investment opinion and feasibility report every month. You can investigate the specific data yourself or ask Judy for it. She should have it. Remember to be comprehensive, detailed and meticulous. At the end of each month, you should come to me with what you have prepared. It can be one copy or many copies. How about it? Can you do it?" Chu He said with a smile.

Jin Cheng nodded without even thinking, "Don't worry, it's okay."

Chu He crossed his arms and said, "Let's wait and see."

A month later, Jin Cheng excitedly found Chu He with a pile of documents. Chu He simply flipped through them and threw them out the door, leaving behind one or two words: "Garbage."

Two months later, garbage is still thrown out the door.

Three months later...

Half a year later...

Until this day, Jin Cheng couldn't bear it anymore and complained: "Uncle Zhuo, you always say this is garbage and that is garbage. What is garbage about it? Tell me."

Chu He saw him scratching his head and knew that he had almost finished working so he took out a document from the pile and pointed at it and said, "I asked you to do the research for half a year. How can you still come up with this kind of garbage? Don't you read it yourself?"

Jin Cheng looked at the top of the document and said unconvincedly, "I really just looked at it. I also personally inspected it. The data is detailed and the prospects are promising. The management staff are not short-sighted. The comprehensive evaluation can already reach A level. How can it be rubbish?"

Chu He pointed at the document and said calmly, "I found that you have a misunderstanding. When we do consulting, sometimes when we introduce a project, we should not only talk about its advantages, but also tell the client about the risks and disadvantages of the project, because we are neutral and do not favor any party.

Your data is correct and your policy interpretation is also very good. The only shortcoming is that it is too biased. If you are optimistic about it, you think it is good in every way and has advantages everywhere. However, a true analyst and consultant must look at the whole picture.

You are not only responsible for your clients, but also for yourself. You can succeed countless times, but if you stumble once, your reputation will be ruined. Therefore, every risk must be listed out. What's more, the first thing to understand about a project should not be its prospects, but its risks.

You messed up the order."

Jin Cheng said anxiously, "I said, aren't advantage projects more likely to succeed? If our business is good, won't we make more money?"

Chu He shook his head: "Jin Cheng, do you think success is linked to money?"

Jincheng was speechless.

Chu He continued to ask: "Did you find me for money from the beginning? Even when you founded Jie Xun to compete with Mo Jing for the market, was it also for money?"

Jincheng shook his head.

Chu He pushed the document aside, picked up the teacup and took a sip: "To put it bluntly, we are not short of money, but why do we have to continue to work so hard?

To be honest, I don't work so hard anymore. I just want to enjoy life, eat delicious food, have fun, and do what I want every day.

But you are different, what you want is a certificate.

So Jincheng, you must understand what you really want!

The success of a project is certainly due to your hard work, but in the end, did you get what you wanted?

not at all!

I don't want you to go to Shanghai to make money. I want you to go there to cultivate your vision and mind.

Just like this used car document, I can tell you that it is no problem, it is a project that makes a lot of money, and the pioneers will definitely make a lot of money, but do you know what will happen in the future?

It will be left unfinished and will cause immeasurable damage to the society. In the unregulated market, all kinds of unscrupulous people will rush in. A large number of accident cars, water-damaged cars, mortgaged cars, and smuggled cars will flow into the hands of ordinary people. You should be clear about the consequences.

If by that time these people are unable to clean up the mess and the government is needed to clean it up, it will be too late.

Just like the shared bicycle project that your father told him about two years ago, have you seen how it is going now?

More than a dozen companies are working together to destroy the market, burning money and building cars desperately. What if supply exceeds demand?

Waste of social resources, chaotic transportation order, all of these will increase the burden on the government. This is the disadvantage of the project. I told your father at the beginning that if you want healthy development, you can come to me for development strategies, but what did they do?

He founded a company, raised two rounds of financing, and then turned around and sold it, which led to the barbaric and disorderly development of later entrants, and the entire project and the entire market were completely ruined.

These costs, these wastes, and these losses will sooner or later be passed on to the government and the people. Capitalists who make a quick buck and run away will sooner or later not have a good end. I don't want you to become such a person.

In the early years, there was a businessman named Sheng in Magic City. He devoted his whole life to business and finally saved the country and the people. Even decades after his death, the descendants of the Sheng family are always respected. The Sheng family is a golden signboard in Magic City and even the whole country.

In any era, the ambitions of a group of successful entrepreneurs can determine the height of that era.

And I always believe that: saving the country through industry will never be out of date! "

Jin Cheng nodded thoughtfully: "Uncle Zhuo, I'm afraid I can't do the level you mentioned."

Chu He smiled amiably and said, "Jincheng, I'm not asking you to do it, but I'm giving you a concept. Since you want to be a person who is free from vulgarity, you must have a high level of awareness, both in vision and courage.

Don’t always look at money, look at achievement. Imagine if you can just wave your hand and countless people flock to you, your words become classics, and your words and deeds influence a generation. That would be a great feeling...”

Chu He stopped talking halfway, leaving room for Jin Cheng to experience it himself.

After finishing the meal, Chu He said to Jin Cheng, "Come on, change your clothes and go somewhere with me."

Jincheng did as he was told without any doubt.

The place they went to was a car city, where there were more than a dozen 4S stores.

Chu He and Jin Cheng were dressed in ordinary clothes, wearing the cheapest street stall goods. Even Jin Cheng's specially done hairstyle was messed up by Chu He using two handfuls of tap water.

Chu He took the lead and Jin Cheng followed behind him. As they walked, Chu He said, "Do you still remember the document for making auto parts that you handed me last month?"

"Didn't you say it was rubbish? You were quite angry at that time, as if I had polluted your eyes." Jin Cheng replied depressedly.

Chu He smiled calmly: "Today I am going to let you know how rubbish it is."

Chu He bought a lighter for one dollar from the roadside and led Jin Cheng into the auto city.

Pointing to the sign above his head, he said, "Take a look and see if this is the one."

Jincheng nodded.

Chu He winked at him and then went around to the back. Behind the 4S shop was their maintenance department, with several middle-aged men standing or squatting at the door.

Chu He walked up to him, took out his Hongtashan cigarette from his pocket, squatted next to a middle-aged man, and handed him a cigarette: "Brother, you repair cars too!"

The middle-aged man glanced at Chu He, took the cigarette with a smile, took out a lighter and lit it for both of them, and blew out a smoke ring lightly: "How can you not be a car mechanic? Look at this circle."

"I'm here for maintenance. There's a long-distance car in front. I saw a lot of people here, so I came over to ask. My long-distance car is driving me crazy. It's always making noises here and there. I go to check it out, but they can't find the problem. Every time they come to check it out, they say it's for maintenance and then they drive us away. When we drive back, the noise doesn't come back, but it starts again after a month or two. Tell me, how much is maintenance worth?" Chu He complained.

The middle-aged man was also annoyed and said, "It's the same for me. Every time I come to get my car repaired, I either have to wait in line for an appointment or leave it here and wait. Every time, the parts are not complete. But who can live without a car at this price? The luxury car guys give you a car to use for a day or two, but here, they just say, keep the car and get it repaired, wait for the parts, if you can't wait, you can wait until you are free. Isn't this bullying?"

Chu He also spat: "We always promote patriotism and support domestic products, but domestic products always treat us like fools."

People who had nothing to do gathered around and complained: "Who said it wasn't true? I originally wanted to buy FAW, at least it's a joint venture, but I couldn't stop people from saying that we should support domestic products, and they always analyzed the pros and cons of this and that. But you can't understand the ins and outs of this car until you drive it in your hands.

As for my car, it was good in every way before the warranty period, and the service was excellent, but once the mileage was exceeded, they turned their backs on me, waiting in line, out of stock, extra money..."

A young man nearby also chimed in: "Also, every time the insurance renewal came due, they were so proactive on the phone, but when it came time to get the car repaired, they were so evasive."

At this time, a sparsely haired Mediterranean uncle whispered: "Brothers, don't just chat here, open your eyes. I have repaired it several times. One time, I went out for something and didn't watch it. When I came back, I found that the car was dismantled. The mechanic grabbed a part and pressed it on the car. I quickly stopped him and took a look. Guess what, it was an old part sealed with butter. My car is a new car with less than 1 kilometers.

Later, they said it was a misunderstanding or a mistake. I didn’t want to cause trouble, so I just let it go. But later, when I got my car repaired at a car shop near my home, the mechanic said that the new engine oil I replaced was low-quality, but the invoice issued by the 4S shop clearly stated that it was high-quality engine oil. "

At this time, Jin Cheng suddenly asked, "Uncle, why are you still here?"

The Mediterranean uncle said bitterly, "Who would want to! Their parts are not available in other auto repair shops, and they don't even stock them. If you go to any auto repair shop, you'll see that the brands on their doorplates are all BBA, and at worst Volkswagen and Toyota. If there's anything broken, they'll take out a new part and install it for you right on the spot. Even if they don't have the parts themselves, other shops will definitely have them.

But this car... even the goods at the 4S store have to be arranged on the spot. You have to queue up and wait for the parts to be repaired. I really regret that I listened to the recommendations and analysis of those so-called experts for the subsidies and cheap prices. I asked the buyers a while ago, and the second-hand car dealers didn’t want it. "

The uncle who was squatting on the ground earlier also said in distress: "Alas, if the economic conditions did not allow it, who would be willing to buy this car? It was bought with a loan, and it's a big deal. I can just fix it casually and drive it as it is."

At this time, a maintenance worker in a blue work uniform came out and saw the people gathered in a circle. He said dissatisfiedly: "Don't block here. Either go home and wait, or find a place where you won't be in the way. Who will be responsible if you get bumped into something?"

The crowd dispersed in embarrassment, but their eyes never left the repair shop or their cars. Although it was a car that made them hate and annoyed, it was, after all, a big item worth tens of thousands that they bought with their hard-earned money. For an ordinary family, it was almost like a house.

With a complicated look in his eyes, Jin Cheng followed Chu He and left the Auto City. Looking back at the high-sounding plaque, Jin Cheng was speechless for a long time. The two leaned against the side door of the car but did not get in.

Chu He pointed at the Auto City and said, "There are both good and bad things inside. There are teams that carefully maintain their own brands, and there are short-sighted people who disdain word of mouth. When they first started their businesses, they were all enthusiastic people, but why are there such big differences? This is the topic, this is what you should understand. If you understand this, you will understand everything."

Jin Cheng stared at the car city with his eyes fixed on it, muttering, "Uncle Zhuo, is it always like this?"

Chu He sneered: "You can invest in anything, but don't invest in feelings!"