In late July, "Mulan" was officially released and took first place on the box office chart on the same day.

Although there were also many Hollywood blockbusters and films starring big stars released during the same period.

But Simona's award-winning title was still very useful. Coupled with a sufficient publicity budget and the film's excellent quality, the box office of "Mulan General" continued to soar and soon exceeded 10 million.

"General Mulan" will also be released in Taiwan and Southeast Asian countries soon, and Leslie Cheung is very optimistic about the box office in these places.

After completing this wave of publicity, Gao You returned to Beijing with his family.

With the release of "General Mulan" in mainland China, publicity is also very important.

After the promotion of "Factory Pianist", the marketing department of Gaoyou Company has become very mature in film and television advertising marketing.

Advertising on TV and radio stations, printing promotional posters on buses, and launching activities in newspapers where one can win movie tickets by watching a movie and writing a review have now become the main methods of promoting a movie when it is released.

The company also received several orders to help with the publicity and marketing of films produced by film studios, which was very profitable.

Song Jiao is currently in charge of this department. She has trained several capable assistants to make the department successful. She has also hired a group of trained propagandists from retired female soldiers.

Send them out to cooperate with theaters across the country and promote in major cities.

When "General Mulan" had grossed over 25 million in Hong Kong and over 10 million in Taiwan, Singapore, Malaysia and other regions and countries, "General Mulan" was officially released in mainland China.

The box office in the first three days is estimated to be over three million.

On the tenth day of its release, "Mulan" was nominated for ten Golden Gourd Awards, including Best Picture, Best Director, Best Screenplay, Best Actress, Best Supporting Actress, Best Cinematography, Best Art Production, Best Original Score, Best Editing, and Best Recording.

This nomination news, coupled with good word of mouth, made the box office of "General Mulan" rise again, and it achieved a box office of over 20 million in the mainland.

Compared with the northern region, the southern region is more enthusiastic about watching "General Mulan", after all, the plot is related to Guangdong Province.

Many people also went there for Simona's award-winning work.

There were also people who had watched Gao You's "Factory Pianist" and were deeply impressed and fond of her work, so they came again to support "General Mulan".

After watching the movie, most people felt that director Gao You was worthy of the film and did not disappoint them. Moreover, the film was written from a purely female perspective, which made it easy for them to resonate with it.

The high box office of the movie also boosted the popularity of Cantonese opera.

Cantonese opera troupes like Yu Xin's attracted much attention from all walks of life and received various performance invitations. Yu Xin was so busy that she almost didn't have time to attend the Golden Gourd Awards ceremony.

They also received performance invitations from Singapore, Malaysia and other countries, sparking a Cantonese opera craze in regions and countries with large Chinese populations.

In August, the Golden Gourd held an awards ceremony.

Gao You brought the crew of "General Mulan" to attend the award ceremony.

In addition, Wang Qiyun's "Seedlings" was nominated for Best Actress, Best Supporting Actress, and Best Screenplay, and Zhuo Qian's documentary "Two" was nominated for Best Documentary. They also attended the awards ceremony together.

The first Best Documentary Award was won by Zhuo Qian's "Two".

Her documentary was shortlisted for the Venice Documentary Award last year. Although she did not win the award, Zhuo Qian's strong personal style made it easy for her to stand out among a group of new directors. Now she is a well-known new documentary director in the industry.

Various technical awards were then presented.

Teacher Qi Fengshou won the Best Art Award and Zhou Can also won the Best Photography Award.

Needless to say, Mr. Qi Fengshou is an old filmmaker who is also very respected in the industry.

This time, the art design she did for "General Mulan" added a lot of color to the entire film.

For this movie, she also did a lot of research and homework, which took a huge amount of effort.

Teacher Qi Fengshou, who is over 60 years old, stood on the stage, holding the golden gourd trophy in his hand, his voice choked with sobs.

When she was young, she liked painting and movies, so she entered the film industry, but was forced to leave it.

It was not until he was in his forties that he started his film career again.

She was also shortlisted for the Golden Gourd Award in the past two years, but this is the first time she has won this award.

"Thank you to the judges, thank you to Golden Gourd, thank you to director Gao You, thank you to producer Leung Ka Ying, and thank you to my unit, Guangdong Film Studio. Thank you to my family for their support." Qi Fengshou's voice was a little excited, but he was mostly happy.

She can still do this for another ten years!

When Zhou Can won the award, she was also excited, but she was used to having a blank expression, so she seemed a little cold.

Only the fluctuations in her voice betrayed her inner feelings.

"Thank you judges, thank you Golden Gourd. Thank you Director Gao You. It was she who gave me the opportunity when I was in the most difficult time of my life, allowing me to support my mother and me with my own abilities, and ensuring that my mother had enough medical expenses. Thank her! She is the General Mulan in my mind!" Zhou Can looked at Gao You in the audience and for the first time said what he had been thinking about for a long time.

She borrowed a lot of money from people around her to treat her mother's illness, which made her grateful but uneasy at the same time.

It was Gao You who gave her the opportunity to raise the medical expenses as soon as possible through her own ability, allowing her to pay off her debts.

This was the first time in Zhou Can's life that she felt that her abilities were powerful and useful. They could also be used to pay for medical expenses and living expenses. She could support her and her daughter on her own.

It doesn't get any better than this.

Gao You looked at Zhou Can on the stage and applauded her vigorously.

This is the honor Zhou Can deserves!

Yu Lishu, who was nominated for the first time, also won the Best Supporting Actress award.

Yu Lishu was standing on the podium holding the award. When she saw her grandmother and mother in the audience, she couldn't help but have tears in her eyes.

“Thank you to the judges! As an opera actor, I am really honored to receive this award.

It seems that young people nowadays are no longer so fond of traditional opera. I have thought so myself before.

But this time, through "General Mulan", many people have paid attention to traditional opera, which is the biggest gain for me in making this movie.

Thanks to Director Gao You and Producer Liang Jiaying for choosing me to play Hua Ying, a character who is obsessed with drama and lives for drama.

Finally, I want to thank my mom and grandma. It is their teaching and cultivation that has made me what I am today. Thank you!"

Yu Lishu became more and more excited as she spoke, but she suppressed her emotions and finished her acceptance speech.

Yu Xin and Fang Wanhua, who were sitting in the audience, looked at Yu Lishu on the stage with satisfaction.

Especially Yu Xin, some of his previous dissatisfaction with Yu Lishu also disappeared.

She is proud of her daughter.

Next came the Best Actress award.

This time the organizer invited Zhao Qing to present the Best Actress award.

After Zhao Qing won this award last year, his career has developed greatly. He has received many scripts, both as the leading and supporting roles, but the types of roles have become much richer.

She had just finished filming a movie recently and came back specially to be the award presenter.

"The winner is Tong Li from 'General Mulan'. Congratulations to Tong Li." Zhao Qing congratulated Tong Li while applauding.

Last year she won the Best Actress award for Gao You's movie, and now Tong Li has won the award for another movie starring Gao You. This is quite a wonderful fate.

Before Tong Li came, she felt that she had a great chance, but when she really got the award, she was a little stunned.

Her dream came true so suddenly!

Tong Li, Gao You and Yu Lishu hugged each other, adjusted their mood, and then slowly walked up to the podium and received the golden gourd trophy from Zhao Qing.

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like