When Huang Wenshan bought "The Legend of Sword and Fairy" at the beginning, it was stated in the contract that the second-round broadcasting rights would be sold to Mengguo TV first at the same price, so he was not worried at all.

Huang Wenshan notified all the major TV stations that were attending the meeting in advance and went to the auction venue early in the morning.

Seeing him coming, the busy Ningxia hurried to greet him.

"Master Huang, you're here early. We were supposed to start at nine o'clock. Why are you here now?"

Huang Wenshan raised his hand and handed her the soy milk and fried dough sticks.

"I came over early to see if I could help. Here, I brought you breakfast on the way."

"Thank you, Director!"

Ningxia didn't hesitate. After taking it, he found a table to sit down and called Wang Ping and the others to come and eat together.

Huang Wenshan followed her example and sat opposite her to eat.

After a moment, Ningxia wiped her mouth.

"Which one do you want to take a photo of?"

Since it is an auction, there will naturally not be only one item.

The second round of copyright for "Legend of Sword and Fairy" is just an introduction. Many of Dili's variety shows have been almost prepared recently, and several have already recorded two or three episodes.

Today is a good time to sell them.

Huang Wenshan raised his eyebrows and asked tentatively.

"What if I want them all?"

Ningxia raised her eyebrows and burst out laughing.

"Brother Huang, it's not that I don't want to give it to you, but it's impossible for a TV station to broadcast so many variety shows."

There are fifty-two weeks in a year. Taking "Running Man" as an example, the main show has twelve episodes, plus the advance party and the dinner after the end of the season, a total of fourteen episodes.

One episode per week, for fourteen weeks.

There are at most three variety shows, and all weekends throughout the year are filled up.

Moreover, Mengguo also has the regular "Happy Weekend", so there is simply not enough time to broadcast it.

Huang Wenshan thought about it and felt it was a pity.

He thought for a moment and looked at Ningxia with a smile.

"I don't know much about these shows. How about you recommend three variety shows to me?"

Ningxia thought about it, looked at him seriously and said.

"The types of today's programs are all different. Each of them can be run for many seasons. The previous "China Voice" has already started preparations for the second season. Does Mengguo TV still want it?"

"of course yes!"

Mengguo relied on this variety show to make a comeback. How could he give up easily?

"So Mengguo already has a music variety show, so let's pick two more of different types!"

"There will be a trial screening later. Huang can wait until you finish watching it before making a decision."

While the two were talking, people started to come in one after another.

At nine o'clock, all the invited people had arrived.

In addition to the major satellite TV stations, several local stations were also present.

Sometimes the director comes in person, and he usually has things he wants to shoot.

Some of them sent the person in charge of the production center, and the station director would usually give them a bottom line, and if they exceeded it, they would not be accepted.

Of course, if you come across a particularly good project, you can also call us.

In addition to people from the TV station, many companies also sent people here.

They don't buy the variety show, they just want to negotiate the advertising fees with the TV station that bought the variety show as soon as possible.

Ningxia came on stage and looked at the audience with a smile.

"Thank you very much for participating in our project auction. Without further ado, let's get started."

The first part was watching sample clips, and other variety shows except "Legend of Sword and Fairy" began to be broadcast.

Music variety show "Singer", outdoor competitive reality show "Running", celebrity reasoning reality show "Celebrity Crime Scene", love reality show "Heart-beating Journey", and life experience reality show "Strawberry House".

After each program was played one by one, the corresponding director came on stage and talked about the overall creative concept.

After that came the auction session. Ningxia came on stage, looked around, and raised the microphone.

"We've seen the samples. Are you satisfied?"

"satisfy!"

The people below cooperated very well and shouted out loudly.

Ningxia smiled slightly and continued.

"Before the auction, I want to explain the rules clearly. What will be auctioned next is the reserve price for each variety show to have a ratings of over 2 per episode."

“After the auction, for every point increase in the ratings, the reserve price will be increased by 50 percent.

"For example, if I shoot for 3 million, and my variety show reaches in viewership, the copyright fee for each episode will be million. If it reaches , it will be million, and so on..."

The people in the audience began to whisper. They didn't expect that Ningxia's variety show would dare to use this method.

It’s not that they look down on her. Take Mengguo’s “Happy Weekend” for example, its ratings have been stable at around 1.8 all year round.

Unless a big name or a star with particularly high traffic is invited to an episode, the ratings will only increase slightly.

In Ningxia, the reserve price is based on a viewership rating of 2. What if that is not achieved?

Some people wanted to ask, but felt it was inappropriate, so they just silently pondered the pros and cons.

People from major companies did not have such big concerns. The people from Yueshu and Lijie looked at each other, and finally Zhang Li from Yueshu raised her hand.

Ningxia nodded, indicating that she could speak if she had anything to say.

Zhang Li stood up and asked the question that everyone was thinking.

"If, I mean if, the ratings don't reach 2 by then, how will the copyright fee be calculated?"

Ningxia was not annoyed at all and smiled as she looked at the people in the audience stretching their necks.

She opened her red lips slightly and uttered four words that shocked the whole audience.

"Not a penny!" As if afraid that they might not understand, he explained it again in great detail.

"If the ratings don't exceed 2, then the entire variety show will not be paid."

She had seen the sample film in advance. If it couldn't even get past 2, what was the point of mobilizing so many people?

The audience started to buzz again, but Ningxia did not stop them and motioned to the auctioneer next to him to start.

The auctioneer raised his voice.

"First, we are auctioning the broadcast rights of the dating reality show 'Heart-beating Journey'. The base price is one million, and each bid increment must not be less than five hundred thousand. Please make your bids."

"One million and a half..."

"Two million..."

Huang Wenshan shouted twice in a meaningful way, then put down his hand and stopped bidding.

He had clear plans for Mengguo, and he always felt that this kind of relationship was not suitable for them.

Finally, "Heart-Stirring Journey" was bought by Shandong Satellite TV for 9.5 million yuan.

"The next show we're going to shoot is the life experience reality show 'Strawberry House'. The base price is three million, and each increase in price must not be less than five hundred thousand. Please make your bids."

After hearing the bottom price, everyone was stunned for a moment and then understood.

As a general rule, items with a higher reserve price are naturally better than items with a lower reserve price.

It seems that the further back something is, the better it is!

"Three and a half million..."

"four million……"

Huang Wenshan did not make any bid, but sat quietly in his seat waiting.

"Strawberry House" has three permanent guests, the gold medal host of Mengguo TV, Dong Qi, and Dong Qi's old friend, actor Lei Mingliang.

Another young man is Liang Jiamu from Dili.

How can we allow other hosts to attend a show hosted by our own host?

Finally, Huang Wenshan bought the broadcasting rights of "Strawberry House" for 11 million yuan.

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