The arrogant imperial concubine arrives, the favorite of the regent

Yun Mujiu said: "In the first three days, a large turntable will be placed at the door of each store, and only those who enter the store to make purchases can participate in the turntable. The prizes are divided into three levels, and the first prize is free of all the expenses spent in the store today."

As soon as she finished speaking, Wang Ming came into the inner room and pushed out a large round plate with a thick wooden base and two wheels underneath to facilitate dragging the large turntable.

A colorful disc with a golden arrow in the center and a red glazed stone inlaid on the top.

The surface of the turntable is evenly divided into small areas, each area has a different color and the prizes written on it are also different.

Everyone looked over and found it very fresh and new.

A person poked his head out from behind the big round plate. It turned out to be Meng Ninglang who had entered the room with Wang Ming at some point.

Yun Mujiu casually pointed to an empty seat, indicating that Meng Ninglang could stay and listen. Meng Ninglang smiled and sat down obediently.

A little girl said, "Princess, what if many people win the first prize? We might lose money then."

"No," Yun Mujiu smiled, "There are a limited number of places for each award, first come first served. There are only three places for each award each day, and if they are all drawn, you can only wait until the next day for new rewards to be issued."

The little girl suddenly realized, "So that's it."

Wei Bo was dumbfounded. The princess was so smart! She was even better at business than him! Just by listening to the princess talking, he couldn't wait to go to the new store and participate in the lucky draw.

People are like this. When there is a benefit in front of them, even if they have to pay a price to have a chance to get it, they will still participate without hesitation. Because the benefit is far greater than their efforts. If they win, everyone is happy. If they lose, there is nothing they can do. Just like gambling, it has an inexplicable attraction to people.

Qingxiu pondered, "Is it too little to have only three first prizes? Although the first prize gift is very important, the number of places is limited. I am worried that other guests will lose their enthusiasm to participate in the event when they see that there is no grand prize."

Yun Mujiu smiled and shook his head, "No. Scarcity makes things valuable. There are few prizes. First, the prizes themselves are extremely valuable. Second, it is precisely because the amount is small that people are scrambling to join this game."

She added: "And the first prize is not that easy to win. A customer only has one chance to win the prize on the same day."

Qingxiu's eyes became clear, "I understand."

Yun Mujiu took this opportunity to explain to everyone: "The limited number of award winners is a bit like 'hunger marketing'."

"Chicken?" A young man was dumbfounded and touched his head. "Princess, are you saying that the chicken is hungry?"

The people present couldn't help laughing, because no matter what, they would never think that the princess was talking about "chicken". Perhaps the boy was hungry.

Wang Gui patted the waiter's head and said, "Xiao Zhang, what nonsense are you talking about in front of the princess! I know you like to eat chicken, but you can't misunderstand it like this!"

The waiter bowed his head and said, "I'm sorry, Shopkeeper Wang. I'm sorry, Princess. I was wrong."

"It's okay." Yun Mujiu didn't care. Wei Bai took the opportunity to stuff a plate of cakes into the waiter's hand and joked, "There's no chicken here, eat the cakes first." The waiter blushed and thanked Wei Bai in a low voice.

The atmosphere on the scene became more relaxed.

Yun Mujiu picked up the pen and wrote four big words on the paper: Hunger Marketing.

He then explained: "The so-called hunger marketing means that we intentionally control the amount of items sold during the store opening process. Just like the unique secret medicine we sell every day in Herb Hall, the quantity is limited, which makes the medicine more precious."

"When we open a new store, restaurants will not offer unlimited special dishes, and skin care stores will not sell unlimited precious Chinese medicine creams. This will be more appealing and attract people to seize the opportunity as soon as possible."

Yun Mujiu explained it very clearly and gave detailed examples. Most of the people present were her subordinates, all of whom were selected and trained, and their IQs were not much worse.

At this time, including the young man who was a little confused due to hunger, everyone nodded, indicating that they understood Yun Mujiu's explanation.

Yun Mujiu confirmed again: "Do you still have any doubts?"

Everyone shook their heads, "I understand."

"Okay." Yun Mujiu paused, "We have just discussed the name of the new store and some business tips."

"Finally, I would like to mention another little trick - how to stabilize customers."

Yun Mujiu spread his hands and said lightly: "Although we haven't opened the store yet, I am sure that the two new stores we opened will be very popular. The medicinal food in Yueguilou is healthy and delicious, and the plasters in Baihuayuan are very effective. We don't need to attract more customers to expand the store."

"However, it's better to use a good idea. We still need to be different from other shops in the capital."

Everyone perked up and stood up straight. The princess was going to teach them again. Meng Ninglang was serious and thought to himself: When will the Meng family produce someone who knows how to do business?

Yun Mujiu wrote the word "VIP" on the paper. "VIP means a very important guest."

"We can provide card application services and issue a personal dedicated card to every customer who intends to continue to consume in the store."

"Apply for a card?" Fu Qian was puzzled, and neither did the others. Meng Ninglang asked, "What are the benefits?"

Yun Mujiu looked at them and said, "For us, we can stabilize our customers and make our business more popular. For the customers, they also have many benefits."

"First, they can top up money into the card in advance, and the next time they come to buy something, the money can be directly deducted from the remaining balance in the card, without having to carry extra silver or banknotes."

Yun Mujiu smiled brightly, "Secondly, and more importantly, cardholders have another benefit, which is that they can get cheaper things when they go to the store. Thirdly, when new products appear in the store occasionally, they can also enjoy them first, as well as other priority services."

"... "

During this time, Meng Ninglang suddenly realized something and pondered: "The VIP card is a bit like a name card. In many good restaurants in Beijing, the private rooms are often full. Only powerful people can have a chance to reserve a private room by handing in their personal name cards."

Yun Mujiu nodded slightly, "That's right."

Wei Bai and the others had the same expression. They all listened attentively, afraid that they would miss some parts and not understand what Yun Mujiu said.

They had never heard Yun Mujiu's words before.

The more everyone listened, the brighter their eyes became, and they all thought it was a good idea.

They were a little puzzled. The princess had opened a pharmacy before, but why did she look like a skilled businessman? Moreover, the various novel ideas in the princess's head had already surpassed countless so-called excellent businessmen!

When they thought of the princess's talents, including her medical skills, martial arts, piano skills, dancing, and painting skills, they suddenly realized: The princess is so smart, she will succeed in anything she does!

After some thought, the people at the scene were no longer confused about Yun Mujiu's business acumen, but instead admired him from the bottom of their hearts.

Afterwards, Yun Mujiu continued to discuss some details of tomorrow's opening with everyone, and occasionally provided everyone with some new knowledge.

The sun gradually set, and before we knew it, it was already evening.

At the Ye Mansion, Ye Xiaohan looked up and saw a mountain of official documents piled up on the table.

He turned his head and looked outside the window. The sky was dyed yellow by the sunset.

Ye Xiaohan clapped his hands lightly, and a man in black appeared in front of him.

He said coldly, "What is the princess busy with now?"