As night falls, the starry sky is dazzling, the moon in the sky is very bright, and the whole world is covered with a layer of soft silver gauze.

The cicadas in the trees sing in chorus all day long, and in the evening another group of insect musicians follow suit and perform a symphony.

The fan in the room turned slowly, making a light humming sound.

Wen Jing and Xu Ye sat at the door to enjoy the cool air and do their homework.

The words written by my hand are now square, and each stroke is so smooth and powerful. I no longer see the words written by my hand that looked like dog-gnawing ghosts crawling on their faces.

Wang Lele was also sitting nearby, holding a fan in his hand to drive away mosquitoes for them. An An was already over one year old, very cute and fair-skinned, and was sleeping soundly on a reclining chair nearby.

Xu Ye listened to what the little ghost beside him said and glanced at Wang Lele, "Sister, she has changed her mind, but her attitude has changed."

Wen Jing hummed, in a good mood, "The fish is finally hooked."

Xu Ye instantly understood what Wen Jing wanted to do, "Sister, should we still intervene?"

Wen Jing chuckled, "What do you think?"

Xu Ye understood.

Wang Lele didn’t understand. What weird things were they saying? Why couldn’t he understand?

Wen Juan came out with a plate of sliced ​​​​ice-cold watermelon, "Come and have some watermelon to cool down."

Wen Jing reached out and took a piece, took a big bite, and it was icy and refreshing.

"It's a hot day."

Wen Juan shared all the watermelons with them, and ate a piece for herself. She took the small fan on the table and fanned herself vigorously, but she still felt hot. "It's too hot recently. These people don't want to go out shopping. The business in the store is not so good. I'm a little bored."

"What do you think? I should open an ice cream shop or a cold drink shop?"

Wen Jing instantly thought of the milk tea shops in the future, but the national economy has not yet taken off, and the public consumption level is just there. The main ingredient of milk tea is milk, which is a scarce commodity at the moment, and cost is a big problem.

So the next best thing is, if milk tea doesn't work, you can substitute ice powder.

Ice jelly is also on sale now, but it is the kind of liquid made by kneading agar seeds with a large amount of water. It is simply drizzled with a spoonful of brown sugar liquid, and it is not expensive.

The cost is agar-agar water and brown sugar. A large bucket costs only a few dollars or even less. The retail price is 30 to 50 cents per bowl at the cheapest, and no more than one dollar at the most expensive, so it is affordable for the general public.

Wen Jing thought for a moment and said, "Sister, we can sell ice jelly."

Wen Juan also knows this, "but it's very troublesome to make, and it can't be sold at a high price. At 30 cents a piece, they would rather buy popsicles or soda than ice jelly."

Wen Jing pointed at the watermelon in her hand and said, "Sister, do you think it would taste good if I added watermelon, raisins, hawthorn and peanuts to the ice jelly?"

Wen Juan's eyes lit up instantly, "That's a good idea. I've seen them only add brown sugar water, and I've never seen them add fruit."

Wen Jing hummed, "Now those who sell ice jelly are all family-based. They learn the technology and sell it after seeing others making money. They usually keep costs down and rarely think of new innovations. Although what they sell is ice jelly, it is just a solid thing shaped like ice. In order to save costs, they only sell it in buckets on a shoulder pole. They rarely add ice to it, so it is only slightly cool when eaten, and it doesn't feel as cool as eating a popsicle."

"We can just mix the ice jelly and ice cubes and sell them together, add chopped fruits and so on, and the price will increase according to the added things. The most expensive bowl will be sold for one or two yuan, which is not expensive."

Wenjuan has been running her business for more than a year, selling clothes during the day and reading books on business management at night. She does have some business acumen.

"I think this idea is feasible. I will study how to do it tomorrow."

Wen Jing looked up at the starry sky and thought for a while, "Sister, this time, I plan to build a brand."

Wen Juan was a little confused, "What is a brand?"

Wen Jing organized her words, "Brand is about making customers aware of our products and product lines, and letting them trust our brand. No matter what products we produce, they will feel that our products are of high quality and guaranteed, and there will be no shortage of repeat customers."

Wen Juan understood instantly and her eyes widened. "Does the brand really have such a great influence?"

Wen Jing took a bite of the watermelon and said, "Well, if we manage the brand well, we can even attract people who want to join us to pay money just by relying on the name. We can be involved in all walks of life."

"I'll write you a plan later and run it on a trial basis."

Wen Juan understood, her heart pounding, and she was now very motivated, "Okay! I'll listen to you."

......

Fang Wanzhen had a very unhappy time during this period.

I still went to college, but it was a private technical college.

Most of the students who come here to study are from wealthy families.

With the continuous expansion of foreign exchanges and educational cooperation, more and more students have begun to study abroad at their own expense in recent years. This school is engaged in this kind of educational business, providing one-stop overseas study services.

It can be said that the more money you give, the more valuable the diploma you get from studying abroad will be.

Fang Wanzhen was supposed to study abroad this year, but she had high aspirations and insisted on going to an Ivy League school.

You can't go to these schools just by paying money.

She settled for the next best thing and went to the best school money could buy.

The result was no money.

Yes, she can afford a convertible sports car but has no money to study abroad.

The reason turned out to be that old woman Yan Qingqing suddenly went crazy, and none of the Yan family's stores wanted her to keep accounts.

She had been doing very well in this school, with a group of followers around her. But when she was not allowed to keep accounts, those followers immediately turned hostile and found all kinds of excuses not to play with her.

She went home and cried to her grandmother, insisting that she give her money.

Aunt Li was also helpless. She had already used all her life savings to build up her son Fang Hanli's connections.

How could she use the money? "Why don't you just stay at school? Why do you have to go out and play?"

Fang Wanzhen's voice was a little sharp. "I just want to study abroad, but I don't have the money to study abroad. All my friends left, leaving me alone in school. It's so embarrassing."

Aunt Li sighed, "Zhenzhen, one million is not a small sum. Who in the Fang family can afford this amount of money now? Can't you lower your requirements a little?"

Fang Wanzhen was very unconvinced, "I don't want to lower my standards and make myself look cheap. I want to go to the best school, only then it will be worthy of me!"

"It's just one million. The Yan family can afford it. Their family got started with the help of our family. It's only natural that they give money to my family."

"Grandma, go and say something good to Aunt Seven and ask her to go to the Yan family and have them pay for it."

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