After unlocking the material space, I raised my younger siblings in a farmhouse.

Zhao Yongxin watched Doctor Chen leave. Although he already knew the cause of the disease, he still felt a little uneasy.

He called in the concubine who served him last night and the patrolling guards respectively and questioned them one by one, but found nothing unusual.

He thought carefully about what happened last night, and it seemed to be no different from usual. Yes, he seemed to have had a dream yesterday, but he couldn't remember the content of the dream at all.

There's nothing strange about this, as it has happened before, but the feeling of uneasiness still lingers in my heart.

After Zhao Yongxin finished a bowl of porridge with difficulty, the uneasiness in his heart became stronger and stronger, and he could no longer sit still.

A man came to the study, closed the doors and windows, pried open the floor tiles with tools, entered the underground secret room from the stairs, and carefully checked the things inside. He found that everything was placed intact, even the dust on it had not moved.

It seems that I really thought too much? Zhao Yongxin breathed a sigh of relief, returned to the ground, restored the floor tiles to their original state, and sent someone to ask for leave from the governor to rest. He was a patient now, and recovering from his illness was the top priority at the moment.

The next day, Chen Shundong arrived as promised.

Qian Laiye brought the person directly into his room to discuss things. He slowly picked up the teapot and poured a cup of tea for Chen Shundong and himself.

Chen Shundong looked at the tea without moving. In the end, he was the first one to lose his patience and speak.

"Mr. Qian said yesterday that you have a lot of food. I wonder how much it is? What's the quality? And what's the price?"

Qian Lai also smiled when he heard this, stood up, took the package from the shelf beside the bed, put it on the table and opened it, then took out the small cloth bags inside one by one and placed them on the table in order, then stretched out his hand to signal Chen Shundong to open it and take a look.

"No matter how much I say about the quality, it's just empty talk. Boss Chen, why don't you see it with your own eyes?"

Chen Shundong was also a straightforward person. He stood up without any hesitation, picked up the cloth bag nearest to him, untied the rope that tied the bag, opened the bag and took a look. He immediately opened his eyes wide in shock.

"this!"

What he opened was a small bag of rice. The rice grains inside were full and bright in color. Not only were there no other impurities in it, but the husks had also been processed cleanly. Rice of this quality could be qualified as an offering, right?

Chen Shundong looked at the other bags again and opened them. Qian Lai had also prepared two kilograms each of rice, millet, sorghum, cornmeal and white flour for him.

Chen Shundong looked at them one by one and became more and more excited. The quality of these grains was very high, especially the cornmeal and white flour. It was the first time he saw cornmeal ground so finely, and the white flour was so white.

If Qianlai can provide food of this quality and guarantee the quantity, Chen Shundong will order it no matter how high the price is.

After getting this batch of grain, not only can Chenji resolve the current crisis, but it can also completely surpass Zhangji. At the same time, this batch of high-quality grain can also be used to enhance the reputation of their Chenji.

Chen Shundong tied the rice bag again and looked up at Qian Laiye.

"Brother Qian, can you guarantee that the food you have is of this quality?"

"Of course, these are just a small part of them. We bring them here for you to see as samples. In fact, we have five varieties of rice on hand. Of course, the prices vary according to the variety and taste. It depends on what kind you want. Take the rice you have on hand for example. We sell it for 80 wen per jin, and you can sell it for 100 to 120 wen per jin."

Qian Lai also talked freely, but what he said shocked Chen Shundong.

Although he was prepared for the price of this batch of grain to not be low, this price still exceeded Chen Shundong's psychological expectations.

Can such expensive food really be sold?

Qian Lai also noticed his hesitation and continued, "This is high-quality refined rice. The original target audience is not ordinary people. For those who are not short of money, it doesn't make much difference whether you sell your grain for 20 wen or 200 wen per jin."

"What we need to do is to package it well and advertise it well, so that they will believe from the bottom of their hearts that people like them who are born with better lives than others must eat this kind of rice. Only in this way can they live up to their status. In this way, the price of food will not be a problem. On the contrary, the more expensive you sell it, the more you will be sought after by rich people."

Chen Shundong has been in business for more than ten years, but this is the first time he has heard this theory. He finds it very novel, but he doesn't quite understand some of the words, so he humbly asks Qian Laiye for advice.

"I know 'packaging', and all the guys in our store can do this job, but what does 'advertising' mean?"

"What I mean by 'packaging' is not literal packaging, but the image packaging and market positioning of the product. The same jade pendant, one can be sold for 100 taels, and the other can only be sold for 100 wen. However, rich people would rather spend taels to buy the expensive one than spend wen to buy the cheap one. Why do you think this is the case?"

In order to explain it more clearly, Qian Lai gave a simple example of a jade pendant and raised a question for Chen Shundong to figure out.

Chen Shundong started thinking based on Qian Laiye’s question.

"Expensive things have their own reasons for being expensive. Good jade pendants have a lustrous texture, a smooth and delicate touch, and are more delicately carved than ordinary jade pendants. This is where their value lies."

"Yes, that's the difference, and the rich people saw the difference, so they were willing to spend the money. The same goes for this bag of rice."

Chen Shundong suddenly realized, "This rice is processed very cleanly and has no broken rice. Its quality is much higher than ordinary rice. This is its advantage. What you call packaging is to magnify the advantages of this rice, let others see its advantages, and make them willing to spend money on it."

"Yes, now it's time to talk about what advertising is. This rice is of good quality, I know, and you know it too. When this batch of rice is sold in the grain store, the customers who come to your store to shop will also know it, but that's all."

"The so-called 'advertisement' means to make it known to the public. Through some promotional means, people who are not your Chen Ji customers will know that your store has this high-quality rice, so that they will voluntarily become your Chen Ji customers."

Chen Shundong nodded repeatedly, "Brother Qian is right, but how can I advertise this? I can't just ask the clerk to shout at the door of the store, that would be too cheap."