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Chapter 244: Color TV vs. Black and White Prices
Among the countless home appliance manufacturing companies in the country, apart from Northern Machinery Company which has a mature industrial chain, is there any other company that can rival foreign home appliance companies?
Why do domestically produced household appliances, including electric fans and bicycles, need industrial tickets?
There is no other reason.
Production capacity cannot be increased.
Arrange for the commercial sector to be open to supply without imposing certain restrictions.
The goods will be sold out in minutes.
How will other ordinary people who cannot buy goods feel?
now.
Northern Machinery Company has the ability to supply home appliances to the market, and is also able to bear the losses caused by low prices.
Before foreign companies make a big push into the domestic market, capture a certain percentage of sales in the domestic market.
Further strengthen production capacity and improve assembly line production capacity.
Reduce costs step by step.
In terms of technology and production costs, the advantages of foreign home appliance companies are offset to ensure that Northern Machinery Company is invincible in the competition with them.
After hearing these words, everyone looked at each other in bewilderment.
The truth is this.
But will doing so really achieve the results that Lin Kaifeng wants?
Lu Changshun said with some concern: "Have you ever thought about this? If the home appliance companies in the island countries, or those from the West, are determined to compete with us for the market, they may further lower their prices based on ours and start a price war with us."
Whenever he has time, Lin Kaifeng often holds meetings with company leaders to share foreign business models and a series of business-related theories with everyone.
Improve the work ability of company leaders.
therefore.
Everyone has a certain degree of understanding of the island's national home appliance companies and the Western commercial market, and they also know what a price war is.
Lin Kaifeng expanded his market share in the country by offering low prices and made Northern Machinery Company famous for its products.
Countless ordinary people are eager to buy the products of Northern Machinery Company.
Not a bad idea.
But have you ever thought about this: if the island companies engage in a price war with Northern Machinery Company, will Lin Kaifeng be their opponent?
Among the countless companies in the country, only Northern Machinery Company has the ability to compete with foreign companies.
Once Northern Machinery Company fails, other companies will be no match for it.
"As long as everyone is united and obeys my orders, I guarantee that even if the island companies really start a price war with us, I will not be afraid of them at all."
Lin Kaifeng said confidently: "The influence of the three-turn and one-ring is gradually being replaced by various new home appliances. Among the dazzling array of home appliances, we are only making certain concessions in color TVs."
"As long as other products remain profitable, our funding will not be a problem."
"The company's products are gradually going overseas. With overseas funds, we can further improve the production process of various products and reduce manufacturing costs."
"In a word, the island country is engaged in a price war with us, and Northern Machinery Company has the advantage of time, place and people."
"As long as the people support us, no matter how much the island countries lower the prices of home appliances, it will not have an impact on us."
At this point, Lin Kaifeng changed his tone and comforted everyone, "Price war is just a business method, not a magic weapon for victory. When price war fails to achieve the desired effect, the island companies will inevitably give up this meaningless move."
"Continuing to engage in a price war with us will only cause the island companies to suffer greater losses."
Taking advantage of this opportunity, Lin Kaifeng brought up the old matter again.
I said it again: When a whale dies, all things come to life.
Machinery companies may suffer some losses in the price war, but they can drive other companies and gain further development opportunities.
Not long ago, the Northern Machinery Company, headed by Lin Kaifeng, entered into a joint-stock cooperation with large enterprises from the First, Third and Fourth Ministry of Machine Building.
Lin Kaifeng invested money, provided technology, and obtained a certain number of shares from these companies.
The island's home appliance companies and Northern Machinery are engaged in a fierce price war. The company's affiliated companies are able to introduce technology and purchase production materials from overseas home appliance companies at low cost.
If Northern Machinery Company suffers a loss, it can drive a large number of invested companies to gain unprecedented development opportunities in this price war.
"Comrades, no matter how much money the Northern Machinery Company has or how much it has achieved, its impact on the country's economic construction is limited. Only by making a large number of enterprises and companies rich together can the country's economic reform achieve greater results."
Lin Kaifeng said seriously: "Uncle San, Uncle Niu, and everyone else, you are not only the main leaders of the company, the persons in charge of various projects, but also members of the organization."
"Leaders should know better than ordinary employees what it means to give up something in order to gain something."
"If everyone has no objection, this matter is settled. Uncle Niu, please contact Manager Chen of the department store and tell him that starting from next month, the color TVs produced by Northern Machinery Company will be continuously supplied to the department store."
“In terms of price, it is comparable to imported black-and-white TVs.”
"Talk to him about investing in the company."
Domestic enterprises of all types are undergoing shareholding restructuring, and Lin Kaifeng estimates that department stores are no exception.
"If the department store agrees to accept our investment, Northern Machinery Company will invest a sum of money in them in exchange for more than half of the department store's shares."
Niu Yonggui said with a surprised expression: "If we swallow up the department store in one go and replace the commercial department as the superior unit of the department store, will it arouse suspicion?"
Lin Kaifeng said nonchalantly: "Uncle Niu, just do it boldly. Even if someone is suspicious, so what? As long as we act uprightly and our superiors trust us, no matter how big the blame is, it won't be put on us."
When it comes to ideological rigidity, in addition to a large number of state-owned factories and enterprises, department stores and the supply and marketing cooperatives under their jurisdiction also have ideological problems.
As economic restructuring is gradually relaxed, roadside stalls that have disappeared for more than a decade are gradually recovering.
Change to the past.
Anyone who dares to set up a stall on the street to sell things will inevitably be arrested by the relevant authorities and charged with speculation and profiteering.
As time entered 82, the wind of economic reform became stronger and stronger.
The lack of connection between urban and rural areas is gradually being broken, and a large number of farmers from rural areas are moving into cities.
They may rely on relatives and friends, look for jobs, or take local agricultural and sideline products to the city to sell.
In exchange for supplies such as firewood, rice, oil and salt.
Since the 60s, individual businesses have completely disappeared in the country.
Anyone who dares to sell things in an individual capacity is tantamount to speculation and profiteering and has ulterior motives.
Not only will the items be confiscated, but the individual will also be fined.
If things go wrong, the stall owners might even be put in jail for a few days.
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