Time travel is risky, and love requires caution

Ever since the Empress Dowager had paved a new, free, spacious, and smooth road for Ling Qiqi, she no longer had to worry about marrying a short, ugly man, and no longer had to think about running away from the palace with the money. She suddenly lost her direction, so recently, she couldn't get excited about anything she did, and even had no interest in making money.

Lu Cheng felt that if Ling Qiqi was not even interested in money, she must be seriously ill.

Although Ling Qiqi has been neglecting investment and financial management recently, with Lu Cheng and Du Jingshan taking care of it, she has made no less money.

The first is Yuehualou, which is managed by Lu Cheng, and has previously rehearsed its third play, Meteor Garden.

She has watched all of this drama, from the original comic to several TV versions in mainland China, Taiwan, South Korea, Japan, and Thailand.

Ling Qiqi has full confidence in the adaptation of the script, not to mention that there is Teacher Yu’s successful adaptation case to learn from.

If the script is good, the actors must also be able to keep up. In addition to acting skills, being young and good-looking are also a must.

Ling Qiqi actually chose this script after careful consideration, just to tailor it to the needs of her trainees.

Other people choose actors based on the script, but Ling Qiqi, the master of drama, chooses the script based on the actors.

After the trainees were systematically and rigorously trained, they were polished until everyone could fully master the role. After the play was performed, the four male and one female protagonists became famous overnight and all went viral.

The drama attracted a lot of young men and women in Beijing to chase after the star crazily, so Yuehualou made a lot of money from limited-edition peripherals, such as fans, hairpins, and jade pendants of the same style as the stars. Not only that, because the drama indirectly led the fashion circle in Beijing, Lu Cheng simply opened a ready-to-wear accessories store called "Gao She". Each piece of clothing was endorsed by the five protagonists, four men and one woman, in turn. As a result, of course, it was hard to get a piece of clothing, and the orders were placed for a year later, successfully becoming one of the luxury goods in Beijing.

Yuehualou also took advantage of the situation and posted a poster to recruit the second generation of trainees. The result was completely different from the last time. The number of applicants was extremely high. Most of them were children from poor families who wanted to turn their fortunes around. There were even people from outside the capital who sent their children to apply after hearing about it.

Yuehualou's three-play-a-day routine is well known to everyone. The play is divided into dozens of episodes, and it takes nearly three months to perform one episode a day. After it became a hit, it has remained popular and has been performed in a cycle. In addition, there are two classic serial plays that are performed alternately, so it has been almost a year, and Yuehualou has been making money without doing anything.

On Du Jingshan's side, the business of the medicine shop is now back on track. Not only has it turned losses into profits, but the profits have also decreased.

The first year the pharmacy opened, it was really out of pocket due to the free medicines given by Du Jingshan. So Ling Qiqi asked Du Jingshan to send people to other pharmacies to buy two precious tonic herbs, deer antler and bird's nest, in a low-key manner. The price must be low, and it doesn't matter if they don't sell it. Go every three or five days, and each time offer a lower price than the last time.

Du Jingshan didn't understand what was going on, so he could only arrange people to do as the Seventh Princess instructed.

At first, no one was willing to sell at a low price, but as time went on, the prices offered by those who came to ask for prices kept getting lower and lower. Some merchants had poor psychological qualities, and finally one or two drug store owners couldn't hold back and started lowering their prices, and as a result, the others followed suit.

There was originally little demand for this kind of precious tonic, and even if the price was reduced, few people would buy it. Some merchants became even more panicked, fearing that they would be stuck with such high-cost medicinal materials, and ended up scrambling to sell them off.

Seeing that the time had come, Ling Qiqi gave Du Jingshan a large sum of money and asked him to buy back all the low-priced deer antlers and bird's nests on the market, as many as he could.

A few days later, Ling Qiqi added a scene to the script, in which the hero presented deer antlers and bird's nests to the heroine when he expressed his love to her again, and told her to remember to eat them regularly, as they could nourish her complexion, soothe her nerves and invigorate her spirit.

As a result, the next day, people went to various drugstores to ask if they had deer antlers and bird's nests for sale, but they all had cleared their stocks and there was no stock.

Only Jirentang had sufficient supply, so they put the medicine up for sale at a high price. It was sold out within a few days, while the goods that other pharmacies had ordered were still on the way to the capital, leaving them helpless.

Jirentang made a lot of money. Du Jingshan was very opposed to hoarding medicine to drive up prices, but he couldn't resist Ling Qiqi's hypocrisy and explained the pros and cons to him.

First of all, Du Jingshan is almost losing all his money in the pharmacy. If it goes bankrupt, where can the poor go to see a doctor for free?

Secondly, what she stockpiled were all expensive tonics for the rich. They were neither essential medicines for ordinary people nor life-saving medicines. Apart from the rich spending more money, there was no actual impact.

Furthermore, the money earned this time can allow the pharmacy to maintain its operation for a period of time, and Du Jingshan can continue to provide free medical treatment and medicine to the poor, so Ling Qiqi's behavior is robbing the rich to help the poor.

Du Jingshan was speechless, and even felt that what the Seventh Princess said made some sense, and it really helped the pharmacy overcome the current difficulties, and he could continue to provide free medical treatment and free medicine. So when Ling Qiqi asked Du Jingshan to stock up on ginseng and cordyceps sinensis later, Du Jingshan did not hesitate at all.

After a few times, other pharmacies also realized what was going on and began to send people to keep an eye on Jirentang's movements. They would purchase whatever goods Jirentang purchased.

As a result, Ling Qiqi stopped pretending and changed the soft advertisement to a hard advertisement: "Jirentang, helping the poor and the needy, doctors are kind-hearted. Medical skills are not lacking in morality, and medicinal materials are not lacking in conscience. Only go to Jirentang for diagnosis and prescription of medicine"

The reason why hard advertising is hard is that in addition to being direct enough, it must also be high-frequency enough, so high-frequency that as soon as you hear the first half of the sentence, you can follow up with the second half.

Therefore, Jirentang's advertising slogans are read out loud by different actors before and after each performance. People in the streets and alleys can recite them by heart, and Jirentang is the only name that is known for diagnosis and prescription of medicines.

Jirentang’s business was better than any other pharmacy in the capital. Some small pharmacies that were already struggling came to the door and hoped to join. As a result, Jirentang opened several branches in the capital.

Other merchants saw the magical effect of the theater's hard advertising, so they came to the door with money, and Lu Cheng opened up another way to make money.

Although the pawnshop business was average, they had already opened one in each of the southeast, northwest, and northeast of the capital, forming a chain.

Ling Qiqi's dark news network in Beijing has taken shape, with a fixed source of information and customer base, and has gradually begun to play a role. Ling Qiqi has asked Lu Cheng to set up branches in major cities outside Beijing, striving to expand the dark news network to the whole country and internationally.

In just a few years, all their businesses have grown rapidly. Last year, not only did they recover their investment, but they also made a profit, so at the end of the year, they gave Lu Cheng a dividend as agreed.

Lu Cheng received 30% of his share, a total of 8,000 taels of silver, equivalent to the annual salary of a second-rank official for two years. Although he appeared calm on the surface when the dividends were distributed, Ling Qiqi could see that he was so happy inside. She bet that after Lu Cheng returned home, he would go straight into his room and count the silver over and over again.