The Young and Vigorous Eighth Prince
Chapter 167 Newspaper Competition
You say he doesn't sell paper, but why wouldn't he sell it? Didn't you see that you can buy it if you have the identity card of Jingzhao Prefecture? It's limited at best!
But do you think he sells it? But the conditions for buying paper have become extremely harsh. Not only is it limited in quantity, but it is also limited in identity.
Only educated people can buy it, and since it is limited in quantity, the educated people don’t even have enough for their own use, so it is definitely impossible for them to sell it!
Even if they wanted to let the readers make a profit from the price difference, they couldn't buy Jiang Fan's cheap paper. If the price difference was too big, they would also lose money! If the price difference was too low, who would sell it?
Jiang Fan's move put them in a stuck state, unable to advance or retreat!
The most important thing is that Jiang Fan has even blocked their way to open a commercial section!
If Jiang Fan did this, what would happen to their newspaper? Unless they continued to make losses and pay for it, otherwise, the newspaper would have to be closed!
Ye Ren and Fan Xian looked at each other and felt as if they had been tricked by Jiang Fan again!
"You continue to look for those merchants and tell them that we have also added a compensation agreement. If there are any problems, we are willing to pay twenty times the compensation. In addition, the price of the commercial section can also be slightly lowered. It will also be on a monthly basis."
Ye Ren thought about it and said to Zhu Xuanji.
If he wants to compete with Jiang Fan now, he can only lower his conditions and engage in malicious competition with Jiang Fan to keep the newspaper first!
However, as soon as Ye Ren said this, Zhu Xuanji shook his head and said with an unpleasant expression: "Prime Minister Ye, I have tentatively said before that I am willing to increase the compensation by twenty times, but it obviously did not impress those people."
"After all, this compensation condition is just an attractive condition, without much substantial benefit! No one is willing to risk offending the Morning Post for this little benefit!"
As soon as Zhu Xuanji said this, Ye Ren, Fan Xian and others' expressions suddenly became extremely ugly.
They offered better conditions than Jiang Fan, but they still couldn't beat Jiang Fan. This made them almost vomit blood in anger and they felt extremely aggrieved!
"Since twenty times won't impress them, then forty times will! I don't believe that such a guarantee won't impress them!"
Ye Ren was so angry that he even spoke irrationally.
When the others heard this, they stood there in a daze.
Although this forty times compensation seems to be just a decoration, once something really goes wrong, it will be really troublesome!
They always felt that this might be a trap set by Jiang Fan for them!
Ye Ren came to his senses and felt that he was too impulsive, but he was too embarrassed to take back the words he had said.
Moreover, he really doesn't care about the compensation issue. As long as the newspaper is open, there will be no compensation issue!
“But…” Zhu Xuanji felt that things were becoming weird, as if an invisible hand was driving all this.
Fan Xian also felt something strange and opened his mouth, wanting to speak.
Ye Ren snorted coldly and said, "What are you afraid of? Just do as Ben Xiang said! It's just one condition. Once we have established ourselves, we can change it. Now, our goal is to keep the newspaper going!"
Hearing his words, Zhu Xuanji nodded, turned and left.
Fan Xian and others looked at each other and felt that it made sense.
If the business section is not successful, then the newspaper will die, unless they are willing to continue to lose money. Otherwise, they will have to close down!
But once the business section is successful, the newspaper can continue to run forever. Some seemingly insignificant conditions are nothing!
After all, they published the newspaper not only to make money, but also to replace Jiang Fan's newspaper. More importantly, they had a public opinion weapon.
This time Jiang Fan goes to Jinzhou, maybe he can take this opportunity to use newspapers to suppress Jiang Fan’s prestige among the people!
Jiang Fan is such a hot topic that as long as newspapers keep reporting news about Jiang Fan, there will be no problem for the newspapers to keep up the news!
As a result, the morning newspaper run by Ye Ren and others offered extremely attractive conditions to the merchants. Not only would they receive forty times the compensation after any incident, but they would also receive advertising fees that were 10% lower than the morning newspaper!
The monthly advertising fee for the Morning Post is five thousand taels, and they only need four thousand five hundred taels!
However, in order to make up for the price difference, they expanded the number of ad slots from ten to fifteen!
But even after such an announcement was posted, few businesses were willing to cooperate. In fact, they were still taking a wait-and-see attitude.
In desperation, Ye Ren could only come up with another trick, asking the Jingzhao Prefecture to intervene and letting his housekeeper sign a contract with the merchant. In this way, the contract would be more secure!
Upon hearing that Jingzhao Prefecture was involved and that the Ye Mansion’s housekeeper had signed the contract personally, those merchants who were afraid of accidents suddenly felt that there was a way out!
What they are actually worried about is that the morning newspaper may not be able to continue operating and that they may suffer losses.
But now, with the forty times compensation and Ye Ren's housekeeper as a bargaining chip, they don't have to worry about not being able to find someone to ask for an explanation.
After all, even if the Zaobao was forced to shut down, they could still ask Ye Ren for 40 yuan in compensation! The prime minister of a country always has to maintain his dignity!
In this way, many businesses immediately flocked to the morning newspapers that Ye Ren and others read to advertise. Among them were several newly opened clothing stores, cloth shops, and grocery stores!
Seeing that someone finally placed an advertisement in the ad space, Ye Ren and others were overjoyed and felt very proud.
Jiang Fan, after knowing this, just smiled.
Chu Yan'er had a confident expression. As long as Chu Xiaoya, Chu Xiaolan, and the Chu brothers went from being amazed at Jiang Fan's power to being worried!
They knew that Jiang Fan issued a series of announcements to prevent the Morning Post from snatching advertisers, and that the purchase limit on cheap paper almost cut off the chances of the Morning Post continuing to be published. Several people originally admired Jiang Fan's methods.
But after hearing about Ye Ren and others' despicable and shameless malicious competition, they were extremely angry. But they could do nothing about it. Seeing that Jiang Fan was not worried at all, they became even more anxious.
"Why rush? Let the bullet fly for a while!"
Jiang Fan looked at them and smiled. Without further explanation, he began to make plans to go to Jinzhou!
Several people looked stunned, but they also had a vague feeling in their hearts that Jiang Fan was probably setting a trap for Ye Ren and others this time!
After Jiang Fan issued a series of instructions, he also gave Chu Yan'er a few words.
When Chu Yan'er heard that she couldn't go with Jiang Fan, she looked reluctant, but she also knew Jiang Fan's considerations.
He also knew that if he went, he might not be able to help Jiang Fan, but he would definitely be able to trick Jiang Fan.
Therefore, even if you are reluctant, you have no choice but to accept the fact.
Regarding Ye Ren's newspaper business, Jiang Fan decided to let Ye Ren and others have some fun first, as his plan had just begun.
We finally saw them jump into the pit. If we stop them from doing that now, we can make them fall flat on their face and make them never dare to touch a newspaper again!
The next day, Jiang Fan set out with 2,000 grain transport soldiers and 20,000 shi of grain and grass! The remaining 80,000 shi of grain and grass were transferred from other places and transported to the Jinzhou battlefield in batches, accompanied by 200 light armored heavy cavalry.
As for the remaining 800 private light cavalry soldiers, Jiang Fan kept most of them to protect his property.
As for the remaining 200 people, he asked them to go ahead and do things for him! And he would keep in touch with them at any time!
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