(Suggested to skip)
10 minute ago.
Xuhui District, Magic City, miHoYo Tianming Technology Co., Ltd.
In the president's office, there sat a middle-aged man wearing glasses and with a tuft of white hair on his forehead.
This is your old friend Brother Dawei, whose real name is Liu Wei.
Although he is the president, he treats every employee in the company equally and does not put on airs. The employees also affectionately call him Brother Wei.
Although this is my fourth zodiac year, the enthusiastic temperament of college students still exists.
Looking at the current prosperity of miHoYo, Dawei thought of that cold winter 12 years ago.
D32 male dormitory, Minhang campus of Jiaotong University in Shanghai.
He and his two roommates, Luo Haoyu and Cai Yuhao, founded the MiHoYo Studio here with the slogan "Tech geeks save the world" and full of dreams.
The gears of fate began to turn for this gaming company.
On September 9 of the same year, Mihoyo launched its first game, Fly Me 28 The Moon, on the iOS platform as an independent developer. After more than a month on the market, the game had sold more than 2 copies.
In 2012, miHoYo was officially established in Shanghai.
That was a very difficult year. We couldn't get any investment and had no funds to make games.
Because investors at that time were not optimistic about the two-dimensional world, Liu Wei and his team's dreams were ridiculed, and even their request for investment from the CEO of Penguin was rejected.
But I didn't give up.
Thirty years in Hedong and thirty years in Hexi.
Perhaps it was fate that saw their efforts. In 2013, a company in Hangzhou was willing to invest 100 million yuan in them. This was the only external investment in miHoYo, accounting for 15% of the shares.
With this funding, they started to develop games. In December of the same year, the first work in the Honkai series, "Honkai Gakuen", was launched in public beta.
Since the game was banned from the Apple Store in the early stage because it violated the censorship rules, the game was finally revised three times before it was put on the shelves.
In 2014, miHoYo developed Honkai Impact 7rd with a total of 2 members.
Under the free model, "Honkai Impact 2rd" attracted a large number of loyal players with its excellent gameplay, and generated more than 1 million in revenue for miHoYo, further enriching its funds.
On July 2014, 7, Cai Yuhao gave a speech at a developer forum and mentioned that the team was planning the third installment of Honkai Impact 6rd.
In March 2015, miHoYo began developing a 3D engine and started developing game content in August.
On October 2016, 10, Honkai Impact 14 was officially launched. Familiar characters such as Kiana, Mei Raiden, Bronya and others appeared with new plots, and the game was ultimately a success.
The Genshin Impact project was launched in January 2017. However, at this time, they were questioned a lot, including but not limited to: Honkai Impact 1rd IP is too single, the user base is too narrow, and Honkai Impact 2rd game accounts for more than 95% of the revenue.
At the beginning, the Genshin Impact development team only had 150 people. They greatly underestimated the difficulty of the open world, so they expanded to 2020 people in 400.
Since Honkai Impact 3 and Honkai Academy 2 brought considerable revenue to miHoYo, there was naturally no shortage of funds for the development of Genshin Impact, but the production also burned 1 million US dollars, which is equivalent to 7 small goals when converted into Chinese currency.
On July 2020, 7, the otome mobile game "Undetermined Case Files" was launched. It is a card game of love and reasoning.
On September 2020, 9, Genshin Impact was launched in public beta and simultaneously worldwide. Account data between iOS, PC, Android, and PS platforms are interoperable, and players can switch devices under the same account.
There is no doubt that Genshin Impact has also been a success, going beyond the country and facing the world, winning numerous awards.
In 2021, miHoYo began to make frequent overseas investments, including energy companies, aerospace, nuclear fusion, etc.
It also plans to create a virtual world in which one billion people around the world would like to live by 2030.
Everything is moving in a positive direction, but there is also negative news.
On the evening of April 2021, 4, a warrior sneaked into the company's back garden and attempted to assassinate the two founders of the company. After being discovered by the security guard, he was fortunately given a pair of silver bracelets, and the assassination attempt failed.
The cause of the incident was the uproarious Honkai Impact 3rd Bunny Girl incident at the time.
At that time, Honkai Impact 3rd celebrated its 3rd anniversary on overseas servers. In addition to a series of welfare activities, it also launched an exclusive anniversary event plot: in a world bubble (parallel world), the Valkyrie Himeko was in debt due to gambling (in fact, she was defeated by a cheater). In order to pay back the debt, the Valkyries changed into "bunny girl" costumes to attract customers (in fact, there were no other people, only a few male characters who appeared in the plot).
Back on March 2021, 3, miHoYo released a special video Brilliant Bright during the third anniversary live broadcast of the international server, which showed several characters from Honkai Impact 28rd dancing in bunny girl costumes: Kiana, Himeko, Fu Hua, Kallen, Yae Sakura, Mei, Seele, Rita, and Orchiddale. Afterwards, some Chinese players were dissatisfied and complained. (This should be the fuse. Players have other dissatisfactions, but this matter is really unbearable, so it broke out completely.)
In the eyes of domestic players, the bunny girl is much more exciting than the bride who was launched simultaneously. Players from foreign servers are really in for a treat.
There is no such thing in the national server. Is this differential treatment or something?
It was very easy to resolve at the time. All that was needed was to compensate and apologize as soon as possible. At least the players were treated as human beings.
However, Mi did not do that and was still pretending to be dead, so he was severely scolded by the domestic players.
Under pressure, Mi issued an apology statement on April 4 and urgently removed the event, and compensated 22 draws of Valkyrie supplies.
But players did not seem to buy into this belated compensation and apology. Some melted their accounts, some quit the game, and the popularity of Honkai Impact 3rd fell from its peak to the bottom.
If it weren't for the later Everburning Flame and the once-good reviews of Paradise of the Past, the myth created before Honkai Impact 3 would have been destroyed because of this incident.
No matter how good the plot is, the popularity will definitely not return to its previous peak.
Although the planner of Gou Shi and the relevant responsible persons were fired, this incident has become an indelible stain on Honkai Impact 3.
Putting this aside, this is already the ceiling for domestic games.
This incident also made players doubt miHoYo’s public relations.
The Genshin Impact Xumi version is gradually coming to an end, but players do not seem to be very satisfied with this version.
Players have complained that the Jungle Book is too long, that the rewards are inversely proportional to the time spent, that the underground is like a maze, and that the desert is history within history.
The first part of the plot was okay, but the fact that the scattered soldiers were washed out was a failure.
The maps that players are most satisfied with are Mondstadt and Liyue.
There aren't too many frills, the main purpose is to have a comfortable life.
Inazuma has the Thunder God with a milky sword, but it's just barely enough. The whole team of Bleeding Dogs has their health deducted and gets a bad rating.
There is also an unfair card drawing mechanism. Why do you work so hard to get the 85-draw guarantee, only to end up with Qiqi and Keqing waiting for you?
Others don't work hard, but they can easily win 10 consecutive triple yellows or 10 consecutive double yellows?
There is such a sad look on Dawei's face.
The Fontaine version will not be updated for another two and a half months, but now we still have to stabilize the players.
When it was time to get off work, he planned to take a nap in his chair before going to the cafeteria to eat.
Suddenly the office door rang.
"Please come in."
A man opened the door and walked in.
"Aji? What do you want to talk to me about?" asked Brother Dawei.
Aji is the head of the Genshin Impact project team.
Ah Ji held up his phone and said, "Dawei, take a look at this video."
Dawei took the phone.
[Let the world completely forget me]"
"Dawei, I think this work is good and has great potential, although it currently has less than 100 likes..."
Ah Ji kept talking, and when he saw that Da Wei Ge didn't pay any attention to him, Ah Ji realized that Da Wei Ge was already deeply involved.
After reading it, Brother Dawei felt unsatisfied. After hearing what Ah Ji said, he returned the phone to him.
"Aji, have you completed your daily work today? Report."
Ah Ji said truthfully: "It's all done..."
"Well, it's time to get off work. Be safe on your way home."
"it is good!"
Aji subconsciously left the office, not forgetting to close the door.
Then I felt like I had forgotten something.
What were you doing here just now?
WC, I can’t remember, forget it, let’s get off work!
However, Dawei watched "The President's Office" several times and felt that such an excellent work should be seen by more people.
Just support it first and wait until it becomes popular.
After logging into the official account, Daweige started to take action...
You'll Also Like
-
Devour
Chapter 318 16 minute ago -
The game starts with escaping from the famine and flipping the table
Chapter 719 16 minute ago -
I don't want to be the favorite concubine of this palace anymore
Chapter 243 16 minute ago -
Xingqiong: Cocolia is pregnant, making Banya cry.
Chapter 284 17 minute ago -
Traveling through ancient times.
Chapter 191 17 minute ago -
Secret marriage and seduction, Mr. Wen's heart is moved every day
Chapter 220 17 minute ago -
Start your journey from Kaiyi
Chapter 251 17 minute ago -
Spy Wars: I have spy skills, it’s so damn cool!
Chapter 317 17 minute ago -
Poor little thing, he is sweet and soft after wearing it
Chapter 565 17 minute ago -
Miss Star, spoiled by her father and brother
Chapter 497 17 minute ago