Siheyuan: Yi Zhonghai was chopped off with a knife, who in the courtyard would not obey

Chen Jianye stood up.

"Jianye, who's looking for you?"

Zhang Jungang asked.

"I made two friends in Hong Kong City and I occasionally communicate with them."

Chen Jianye said with a smile.

"Jianye, originally I shouldn't care about you making friends, but Minister Chen asked me to take care of you."

"We are civil servants from the Ministry of Foreign Trade, on official business in Hong Kong. Some businessmen may try to sugarcoat you, so you have to be careful."

"I'm just reminding you that if it doesn't involve this aspect, don't take it to heart."

Zhang Jungang stood up and said seriously.

A similar situation had occurred in the Ministry of Foreign Trade before, where a staff member was bribed by a businessman and provided him with a lot of information within the department.

After the truth was revealed, the man was so frightened that he committed suicide.

The department suppressed the matter and did not report it to the higher authorities, nor did it hold the family of the leaker accountable.

However, strict organizational propaganda and review were carried out within the department.

We must resolutely not have any business dealings with the merchants in the port city and must not be defeated by sugar-coated bullets.

"Don't worry, I'm always keeping a tight rein on my heart and won't cross the line."

Chen Jianye said with a smile.

"That's good. Don't blame me for speaking harshly to you. We have had some painful experiences in our department before."

Zhang Jungang's tone slowed down.

Chen Jianye doesn't blame Zhang Jungang.

He understood that Zhang Jungang's reminder was correct, but he could not accept Zhang Jungang's opinion.

Because he has his own way to go, even if he has to walk on a tightrope, he has to go there.

After going downstairs, Chen Jianye got into the Mercedes-Benz.

The car started and arrived at Li Jiacheng's small factory.

The three of them entered the office and Li Jiacheng made tea.

"The bidding information has been compiled, and a total of five businesses have been recommended to the leaders of the Ministry of Foreign Trade. Mingyang Printing Factory is one of them, and it is a key recommendation."

Chen Jianye explained the situation.

"Great."

Li Jiacheng looked delighted and excited.

"If we get the agency rights for HotDeKuai, we'll make a fortune."

Lei Luo said happily.

Chen Jianye glanced at Lei Luo.

"We make money to serve the people and benefit them."

Lei Luo quickly changed his words.

Chen Jianye smiled slightly: "The development of this matter is in line with our plan. From now on, your main task will be to manage Mingyang Printing Factory well."

"I have an idea. You could start preparing a newspaper that focuses on risqué stories. The headlines should be explosive and focus on the vulgarities."

Chen Jianye began to explain his idea of ​​opening a newspaper to Li Jiacheng and Lei Luo.

The main function of newspapers is to let readers know about current affairs. For the same event, excerpts can be taken from it and broadcast.

Coupled with the shocking headlines of UC in later generations, it created an eye-catching effect and there was no need to worry about the newspaper's sales.

Chen Jianye explained for half an hour and gave many examples.

For example, in Wan Chai, a naked man rushed out of a rental house. He looked ugly, but he had a donkey whip dangling, which was very tempting.

Or maybe in a certain area, at night, groups of young girls lean against the wall and wave to young guys. What secret is hidden there?

Then they exaggerated the news leaked by the wealthy family and published it in the newspaper.

Let ordinary people in Hong Kong see the grievances, love and hatred, and bloody experiences of members of wealthy families.

People are born with a gossipy mentality.

As long as the headline is eye-catching enough, it’s no big deal to spend two cents to buy a newspaper.

There is another advantage of this type of newspaper: ordinary people don’t actually like to read newspapers.

The main purchasing groups of several major newspapers are white-collar workers with relatively high incomes.

Hong Kong has a population of tens of millions, but less than three million of them pay to read newspapers.

There are also seven million ordinary people who do not read newspapers. Their channel for learning about current affairs is the information spread on the streets.

This information is messy and even contradictory, but ordinary people still talk about it with relish and find it very interesting.

If there is a newspaper, deliver the gossip to them every two days.

Even if only one in ten people buy it, that would still be 700,000 sales.

Ordinary people love gossip, and people with high incomes also love gossip.

A middle-class Hong Kong worker with a decent income of three million is also a human being, with two hands and a head.

They have greater purchasing power.

Chen Jianye explained his ideas and vision for founding the newspaper, leaving Li Jiacheng and Lei Luo bewildered.

“Can you sell so many?”

Lei Luo couldn't believe it.

"We have to give it a try. Let's start with an entertainment newspaper. We can reserve some space for serial novels."

Chen Jianye said with a smile.

"Serializing a martial arts novel?"

Now the Li family in Chengdu was confused.

What the hell is a serialized martial arts novel? He actually found that he couldn't understand it.

"Have you read the novel?"

Chen Jianye did not despise Li Jiacheng and Lei Luo for being stupid, and started teaching them from the most basic things.

"Seen."

"Seen."

Li Jiacheng and Lei Luo nodded.

Of course they have read novels, such as Journey to the West, Water Margin, etc., as well as Wang Wu the Great Sword and Nezha Conquers the Dragon King.

These all fall into the category of novels.

"The martial arts novels I'm talking about are similar to those written by Big Knife Wang Wu, where the protagonist goes through countless hardships and tribulations to become a martial arts master and the best in the world."

“Of course, he will also meet a few confidantes in the process, which will add interest to the story.”

Chen Jianye said with a smile.

Li Jiacheng and Lei Luo still didn't quite understand.

"You don't have to write the novel. Just find someone who can write it and serialize it in the newspaper."

"This method can increase the sales of our newspapers."

Chen Jianye gave guidance.

Li Jiacheng quickly wrote it down.

"It will take one to two weeks for the Ministry of Foreign Trade to confirm the new agent for Red Express in Gangcheng and start supplying goods. During this time, you should focus your main attention on Mingyang Printing Factory."

"Jiacheng, as the director of Mingyang Printing Factory, please contact several major newspapers in Hong Kong City to discuss cooperation."

"If it works, that would be great. If not, you can still learn about the other newspaper's operations and learn from their experience."

Chen Jianye said.

"Mr. Chen, I understand that cooperating with several major newspapers in Hong Kong City can increase our business volume."

"We also want to run a newspaper ourselves, so we need to do both well and do both well."

Li Jiacheng summarized.

“Yes, you can do business with others, but you can’t rely entirely on them.”

Chen Jianye nodded in agreement.

Then, the three of them talked for a while.

Chen Jianye told the two that he would return to China in a week.

"Mr. Chen, you are not in Hong Kong City. What should we do if something happens to us?"

Li Jiacheng said worriedly.

"You two should discuss it."

"Employ people with confidence, and don't employ those you doubt. Since I've chosen you, I naturally believe in your abilities."

"If you two bring Mingyang Printing Factory down, it's not your fault. I can only blame myself for my poor vision."

Chen Jianye said with a smile.

"Don't worry, Mr. Chen, I will definitely run Mingyang Printing Factory well!"

Li Jiacheng quickly expressed his opinion.

Chen Jianye smiled and waved his hand, indicating that Li Jiacheng didn't need to be too serious.

After the conversation, Lei Luo drove Chen Jianye back to the Ministry of Foreign Trade.