After Shi Lidie's milk tea and snack shop opened, it immediately caused a sensation in the capital.

Thanks to the publicity from the young masters and young ladies who had attended the banquet before, almost everyone had heard that the drinks and snacks sold in this restaurant were both novel and delicious.

So, every day people line up in front of the shop, wanting to have a taste.

Unfortunately, since the store has just opened, there are not enough staff and raw materials, so many things are limited in quantity and will be gone once they are sold out. Some people who come late cannot buy anything even if they wait in line for a long time.

Suddenly, the shop became even more popular.

Those who bought the food will show it off everywhere, praising the milk tea and desserts inside to the heavens, tempting those who haven’t tasted it, making people itchy and wanting to rush in and grab some.

Some wealthy families sent several maids and servants out to queue up for a bite of food.

If they don’t buy it, they will spend a high price to buy it from those who have bought it. They would rather pay more to have a taste of it.

Shi Lidie and the second princess are busy in the store every day, training more skilled workers, purchasing raw materials from other places, increasing the number of goods, and striving to allow more people to taste the food in the store.

However, Shi Lidie is engaged in an exclusive business, which means that the pricing of products cannot be cheap.

No matter how much she increased the number of goods, the only people who could actually buy these things were still the wealthy families in the capital, the royal nobles, and some very wealthy merchant families.

But there is no way around it. Opening a store and doing business is a commercial act, not a charity. The purpose is to make money.

Shi Lidie was fleecing the rich.

In order to make more money, she also introduced many strategies -

First, pre-order.

The store will issue a pre-order card the day before, and customers will pay a deposit to purchase the items. People holding the pre-order card can skip the queue the next day, and the store will reserve enough items.

Second, the membership level system.

The level is determined according to the amount of money recharged by the customer. Customers with higher levels enjoy more privileges, such as daily priority purchases, new products, or special gifts.

Third, buy ten and get one free.

A shopping card is given to everyone who comes to the store to buy something. The card is stamped with a special seal with the "Sooner or Later, It Will Be the Best in the World" logo. A seal is stamped for each purchase and the date is written on it. After accumulating ten seals, one can choose any gift in the store.

This can encourage customers to make continuous purchases in the store.

Fourth, the first and fifteenth day of each month are set as welfare days.

During the welfare day, members can enjoy a 200% discount on shopping, non-members can enjoy a % discount, and purchases over taels of silver will get a chance to open a blind box. The blind box contains various prizes, including but not limited to full-reduction, full-gift, discounts, etc.

Fifth, birthday gift package.

Customers who are Level 3 members or above, with a shopping card that has ten stamps on it within three months, can redeem a birthday gift package on their birthday, which includes an eight-inch birthday cake, two cups of milk tea, one Chinese and one Western dessert, spicy strips, potato chips, candied fruits and other snacks.

……

Shi Lidie wrote these rules on paper herself, and then asked someone to make a poster stand, posted it on a wooden board, and placed it at the door of the store so that passers-by could see it.

As a result, all the wealthy officials and wealthy businessmen in the capital city came to spend with money in hand.

Everyone is proud to be a member of the store. The higher the membership level, the more prestigious it is. It is very face-saving to talk about it, and one can also enjoy many privileges and preferential treatments.

High-level members can often try many new products. They have already tasted the flavor before others have seen it, which is their capital for bragging outside.

These aristocratic families and powerful families all want face, and Shi Lidie grasped this mentality.

In about a month, sooner or later the world's number one snack shop will be on the right track.

There are fewer people queuing at the door, but that doesn't mean business has gotten worse. Instead, some people have chosen to pre-order, some have become members to enjoy privileges, and others have discussed with their relatives and friends to buy during off-peak hours.

I buy today and you buy tomorrow, and we can both buy things through negotiation.

It was exactly one month since the store opened. After closing in the evening, Shi Lidie and the second princess were doing the accounting in the store and counting the silver. Looking at the store's astonishing turnover, the second princess was even a little bit unbelievable.

She swallowed and said to Shi Lidie:

"Everyone says my mother is of humble origins, but in fact she was born a merchant. When she was still in the boudoir, she learned some business skills from her parents. She also taught me in the past."

"Therefore, before I got married, I helped her run a few dowry shops. I can't say I'm an expert, but at least I'm an expert. However, I've never seen a businessman like you, Xiaodie."

"You are really amazing. I never thought that there are so many ideas in doing business. You let those powerful and wealthy families come to your door with money and spend money, and they still think they are getting a great bargain."

"Xiaodie, you are a genius in business!"

After hearing this, Shi Lidie had a guilty smile on her face.

What a genius! She is just looking at the world from the shoulders of giants. After all, the modern society she lives in has very mature and diverse business models.

She could just imitate a few of them and replace them with words that were consistent with ancient society and she would amaze the audience.

Shi Lidie's tavern and snack shop became extremely popular and became the talk of the streets throughout the capital. However, what really made the civil and military officials in the court realize how much money she could make was the commercial tax of this quarter.

Doing business requires paying commercial taxes, and the rule of the Dayin Dynasty is to observe this tax every quarter.

Although Shi Lidie's shop had not yet opened for the first quarter, it happened to be the time for tax collection. She paid the taxes in full according to the laws of the court, without delaying, owing or hiding any.

After seeing the tax account book, the people from the Ministry of Revenue were so scared that they almost fell to the ground.

Because the taxes paid by Shi Lidie's shop in one month were equal to the taxes paid by the entire Yongping County, her fiefdom, in half a year.

Even though Yongping County is not a wealthy place, with the whole county's efforts combined, the tax revenue is not a small amount. But unexpectedly, its tax revenue for half a year is less than the tax revenue of a snack shop in Beijing for one month.

The Minister of Revenue presented the account book to the emperor, who smiled after reading it:

"If Princess Yun'an wants to do business in the future, let her do it. The bigger her business is, the more prosperous our treasury will be."

After all, it is impossible to ask those wealthy and powerful families to voluntarily donate money to fill the national treasury, but it is possible to ask them to spend money on buying things.

They spend a lot of money, and Shi Lidie makes a lot of money. The more she earns, the more taxes she pays, and the national treasury will be full.

Money must be put into motion to promote social and economic development.

The powerful families spent money to buy enjoyment and satisfy their appetites; Shi Lidie made a lot of money in business and her net worth increased by several times; the imperial court paid taxes and the treasury became well-off.

It's like killing three birds with one stone, and no one loses.

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