Traveling through ancient times, the empress insisted on having a child with me
Chapter 20 I promise you will make a lot of money
Four days later, 500 kilograms of brown sugar were fermented and more than 300 kilograms of yellow sugar were produced. Lingchuan's marketing plan also made its grand debut.
There were some people in strange attire in the capital, carrying a huge wooden box on their backs, with three big characters "Yun Fu Ji" written on it. There were also two banners on the box, one ten feet high, with "unique taste, unmatched" written on one side, and "the sweetest and most delicious in the world" written on the other.
These are the newly recruited salesmen of Lingchuan. They travel through the streets and alleys of the capital, hawking Yunfu Ji’s dim sum along the streets, attracting attention wherever they go.
It is unparalleled and the best in the world. These two slogans alone are enough to give people a strong impact.
These vendors hold a plate in their hands, and whenever a customer asks, they will ask the customer to taste the food first before deciding whether to buy it.
However, for those who have never had such sweet food, adding brown sugar to the dessert is like opening a new door, and they all opened their wallets to buy it.
In addition, the second kilo of such delicious snacks is only half the price, so most people who originally planned to buy only one kilo and a half kilos chose to buy two kilos.
Although Cao Huanchun had never done business before, he was old enough and knowledgeable. However, he never thought that Yun Fu Ji’s dim sum would become well-known in just three or four days.
That evening, the shop was about to close. Ling Chuan sat aside eating the bird's nest that Lu Xi had brought last time, while Cao Huanchun was clacking away at the abacus to keep accounts.
"Mr. Ling, today we sold 1,522 kilograms of various snacks, earning 171,225 coins. After deducting the salesperson's commission, it's almost 137 taels of silver."
Others also came over.
"Yesterday it was less than 100 taels, today it is 137 taels. This is too easy to make money."
"Tsk, if it weren't for Master Ling's tricks, how could he make so much money in a day?"
"That's right. Don't you think about it? How much did we make in a day before? Not even a fraction of that."
Ling Chuan had just finished drinking the bird's nest, put down the bowl and wiped his mouth: "Look at how useless you all are. It's just over a hundred taels of silver. Besides, this is turnover, not profit. After deducting 40% of the cost, our gross profit is only over 80 taels of silver."
Cao Huanchun rolled his eyes and said, "Master Ling, do you know what you are talking about? The gross profit is more than 80 taels of silver a day, and that's all?"
Ling Chuan stood up, walked in front of the crowd, and made an eight gesture: "Just for the dim sum, if this number is multiplied tenfold, I think it will be about right."
"Ten times?" Everyone exclaimed: "Doesn't that mean we can earn eight hundred taels a day?"
"Is it difficult?" Ling Chuan raised his eyebrows: "Our store has 80 taels, what if we have 10 branches?"
Cao Huanchun asked in surprise: "Where did the ten branches come from?"
"Join us, let other shops hang our Yun Fu Ji signboard and sell our Yun Fu Ji dim sum."
No one understood what "franchise" meant, but they understood the second half of the sentence. Cao Huanchun asked again: "Who would be willing to do this? All the famous dim sum shops in Beijing are time-honored brands. Everyone has their own unique skills. Why should they hang our signboard?"
"Don't want to? If you don't want to, just wait for the store to close down." Ling Chuan snorted and said, "Why do you think I charge half price for the second kilogram? With our snacks, we still sell them at the original price. I lower the price just to drive them to death."
"hiss……"
Everyone showed a look of astonishment. This Master Ling looked gentle and refined, but he was so ruthless.
Ling Chuan laughed: "Do you think I'm too cruel? Let me tell you, I have even crueler tricks that I haven't used yet. Just remember one thing and follow me. I guarantee you will make a lot of money."
At the same time, in a dim sum shop called Xu Ji on Xi'anmenwai Street not far from San Tiao Lane, a middle-aged man with a chest-length beard was sitting at the counter, looking through the account book.
"What's going on? Is this all the money you've earned in the past few days?"
The shopkeeper Xu Ping, who was serving tea, bowed and said, "Master, you don't know that the Yunfuji in San Tiao Lane has hired many assistants to sell their wares all over the street. They have snatched away all the customers."
The middle-aged man who was called the master was named Xu Heng. He came from a noble family and served as a censor in the court. This dim sum shop was his property.
"Yunfuji can hire employees to sell their snacks on the street, but you can't?" Xu Heng said dissatisfiedly, "I spent a lot of effort to get the recipes I gave you from the palace. It can be said that there is no other snack shop in the whole capital that can compare to our Xuji."
Xu Ping showed an embarrassed look on his face: "No, sir, I don't know what recipe Yunfuji has come up with. The taste of their dim sum is much better than ours."
"How is that possible?" Xu Heng slammed the table and said, "It's obvious that you didn't do your job well, and you're still making excuses? If you can't run this shop well, you might as well go back to your hometown in Ruyin and farm."
"I dare not." Xu Ping complained while taking out Yunfuji's dim sum: "This is the Yunfuji dim sum I asked someone to buy. Master, would you like to try it?"
Xu Heng took a bite with a frown on his face, and his frown immediately relaxed. After he finished the dessert in a few bites, his brows furrowed again. "This dessert is much sweeter than other desserts. Don't you have any solution? We can also add more maltose to our desserts."
"Master, I have tried it a long time ago, but no matter how much maltose I add, it can't be as sweet as theirs." Xu Ping looked sad: "If I have any ideas, I dare not trouble you, Master."
Xu Heng stroked his beard and asked in a deep voice, "Do you know where Yunfuji came from?"
Xu Ping shook his head. "The owner of Yunfuji is an old man named Cao. Half a month ago, a young man came and claimed to be the owner of Yunfuji. From the accent, he sounded like he was from Jiangzhou Prefecture."
"Boss?" Xu Heng asked again, "What's the young man's surname?"
"Last name: Ling."
Xu Heng curled his lips in disdain: "There is no aristocratic family with the surname Ling in the entire Jiangzhou Prefecture. I don't know which local rich man came from a remote mountain area. He dares to be so rampant in the capital."
He looked at Xu Ping and said, "Every place has its own rules. Besides, this is the capital. You have to let him know the rules of the capital. Do you understand?"
"The villain understands."
How could Xu Ping not know what to do, but he didn't dare to act without his master's order. Now that he had his master's approval, he could easily destroy a mere dim sum shop.
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