Film and TV Life Experiment Program

Chapter 453 Tea Product Research and Development

That night, Gu Yu slept in Xu Hongdou's room again. It was mainly because he felt sleepy after taking a shower, so he naturally chose Xu Hongdou's bed which was closest to him.

Xu Hongdou washed several times with soap, and finally felt that it was no longer sticky. She smelled it and found no other strange smell, so she left the bathroom.

Seeing Gu Yu lying peacefully on his bed with his eyes closed, he snorted softly, a little regretful for his impulsive action just now.

Although he didn't chase Gu Yu away, he kept a distance of one or two people from him, leaning against him with his back, not wanting to pay attention to him.

Or maybe he has too little experience in this area. He has only just started. Gu Yu still has a lot of tricks up his sleeve. He is planning to develop Xu Hongdou.

When she understands and experiences the joy of it, she will no longer feel the discomfort she has now.

Xu Hongdou wanted to distance herself from him, but Gu Yu would not take advantage of her mood. He quickly came close and hugged her from behind.

Although both of them were wearing pajamas, they were very thin.

Gu Yu stroked Xu Hongdou's jade neck, smelling the faint fragrance emanating from her body, and naturally grasped it with force.

The cold and aloof persona that Xu Hongdou had been trying to maintain was immediately broken. She felt the heat against her waist again and her face turned pale.

Recovered so quickly?

"Stop... stop making trouble. If you continue like this, I will kick you out.

Ah Yu~ I’m sleepy and want to sleep, please let me rest~”

Xu Hongdou threatened at first, but it didn't work. Gu Yu didn't stop, so he started to act coquettishly, his voice soft and lovely.

"Go to sleep, I'll hold you."

Seeing this, Gu Yu did nothing else. After all, the date was wrong, so why bother making himself feel bad?

He was quite satisfied with tonight. Although he failed to fill the void left by Xu Hongdou, he was able to have a closer exchange with her.

How to describe this progress? Just like when you go to a foot massage parlor, the price of a foot bath massage is upgraded from 168 to a men's exclusive hand massage spa at 398.

Yes, there are 598 on it.

After careful consideration and listening to Gu Yu's advice, Ma Qiushan opened his heart to his parents and had a serious conversation.

It turned out that he really didn't think about the problem from the perspective of his parents.

Rather than him choosing to start a business again and then experience failure, the two elders were more afraid that he would be devastated, become disillusioned with the world, and choose to become a monk.

However, parents who love their children have long-term plans for them. Ma Qiushan's parents only agreed to let him sell the house opposite.

The two elders thought carefully and decided that the house they were living in now, plus the money they would get from selling their old house and getting their retirement pension, would always be enough to provide a guarantee for their son.

Of course, they didn't tell Machushan about this, and they were still a little reserved.

After Machushan made up his mind, Yucheng Capital's seed money arrived immediately.

Business Group 1 is responsible for the preliminary preparation and subsequent financing of the tea shop project.

The project was directly under the name of the director, which showed Gu Yu's emphasis on the project and gave Ma Qiushan greater confidence.

After the funds were in place, Machushan immediately formed a research and development team with great enthusiasm and motivation.

With the support of Yucheng Capital, he can be provided with accurate market data and marketing plans.

Of course, it is still a long way from success. At present, the tea shop is still in the tea product development stage.

When Machushan saw people, he would invite them to taste tea and learn from their experience. He not only did this in Yunmiao Village, but also in the ancient city where he had a stall for tourists.

With a few days of summary and improvement, we invited Gu Yu, Xu Hongdou, Lin Na, and Damai,

Aunt Agui, who was cleaning the courtyard, held a tea-tasting meeting.

"Mr. Gu, how is it?"

Ma Qiushan asked with anticipation. He prepared three different kinds of tea and asked Gu Yu and the others to taste them.

"While retaining the traditional tea flavor, it also takes into account the tastes of modern young people. Mare's milk, condensed milk, and honey are added to give it a mellow taste that is very memorable."

Gu Yu picked up some good words to praise it, but in fact, he felt that all kinds of tea drinks were similar.

For a tea shop, the taste of the tea is definitely the key, but there are other reasons why Gu Yu is optimistic about it.

The maturity of the consumer market, the living habits of young people, the development of the third space, brand marketing and the development of peripheral products,

Just like the popular brands in the market such as Cha Yan Yue Se, Hey Tea, Yi Dian Dian, Shanghai Auntie, etc.

The market capitalizations of these companies are not low, and their success is unique and inseparable from effective product positioning and marketing.

"Hearing what Mr. Gu said, I feel relieved." Ma Qiushan smiled happily.

"Mr. Ma, regarding tea drinks, we should listen more to the opinions of girls. After all, they are the main force of consumption."

Gu Yu waved his hand, meaning that he had chosen the wrong person.

Ma Qiushan thought it made sense, and he also thought so in his heart, otherwise why would he call all the female tenants in the courtyard?

But Gu Yu is the investor and the big boss, this is the process, this is respect,

Moreover, Gu Yu's approval is very important, as it is directly related to the upcoming round of financing.

As expected, apart from the actual investment of Machushan as stated in the contract, the rest was invested by Yucheng Capital.

Gu Yu's degree of importance and satisfaction is directly related to the size of the investment amount.

"Hongdou, Nana, Damai, what do you think?" Ma Qiushan asked with a smile on his face.

"I like green plum tea. Compared with the sour taste of lemon tea, I think it tastes softer. I give it a score of 9." Xu Hongdou said with a smile.

"I think the sweet-scented osmanthus oolong tea is delicious. It also contains condensed milk, which makes it fragrant and mellow." Lin Na said softly with a smile.

"It tastes good. It tastes good." Barley said seriously, summing it up in six words.

"As a writer, when you describe tea, you should be more precise and more ornate in your wording."

I was feeling very proud of the praises in front of Machu Mountain, but when I got to Damai, I felt a little bored.

"Da Mai is very good at writing, but it's a bit difficult for her to communicate face to face." Lin Na explained for Da Mai.

"Then send your evaluation to Mr. Ma." Gu Yu said immediately.

"I got some inspiration from your conversation just now. Our tea shop should have its own characteristics. Each tea can have a unique and interesting story.

Let the tea culture really be subtly influenced and deeply rooted in people's hearts, and it is also a marketing method suitable for young people today. "Gu Yu looked at Ma Qiushan and said,

"Mr. Gu, what you said is great! Why didn't I think of that? Yes, I will arrange someone later.

Give each tea a nice name, write a story for it, and convey our tea culture to customers.

We can also anthropomorphize them and create various cartoon characters.

We use comics, animations and other forms to enrich the channels for promoting our products.”

Ma Qiushan slammed the table vigorously, his expression excited and passionate. Gu Yu's suggestion touched his heart, and he quickly applied it to other situations.

Xu Hongdou and the other girls were happy for him when they saw this. The more perfect the product promotion and marketing methods were, the more clever and innovative they were, and the more likely they were to succeed.

After all, Gu Yu is a major shareholder and will invest a lot of money.

"Aunt Gui, are you done with your work?"

Ma Qiushan was in high spirits. He remembered that there was still a guest who had not tasted the tea yet and had yet to express his opinion. He could not help but urge him to

"Here it comes, here it comes. You just keep urging me every day."

Aunt Agui's voice was so loud that it could be heard before she arrived.

"Aunt Agui, come and take a seat." Ma Qiushan smiled and pointed to the seat next to him.

"Aunt Agui, I'll make you a cup of limited edition golden horse milk tea." Ma Qiushan said with a smile and started working.

"Aunt Agui, Mr. Ma made it himself. If we sell it outside, the price of one cup will be at least several dozen or even a hundred yuan." Gu Yu said with a smile.

"How much? One hundred dollars? Oh my god, it's just a small cup? Why is it so expensive? Is there gold in it?"

Auntie Gui's eyes almost popped out when she heard this. How could this be milk tea?

"Aunt Gui, your suggestion is very good. I can consider adding some gold foil to it.

It is marketed to a specific group of people and only sold ten cups a day. I have to adjust the price.”

After hearing this, Ma Qiushan had another idea. Businessmen pursue profits. In addition to what he had said to Gu Yu before, he wanted to promote tea culture.

If it doesn't make money, who will do it? Generate electricity with love? What do you eat, wear and use?

Gu Yu smiled but said nothing. He just watched the show. It was just a suggestion. The final implementation would depend on the market reaction.

Of course, if this decision can make money in the market, he will definitely agree. Whoever makes money will make money, so I will make money.

Xu Hongdou and the other girls shook their heads when they heard this. As soon as Ma Qiushan stopped meditating, he immediately became obsessed with money.

"Master Ma, don't sell milk tea anymore. Go rob people on the street. You can make money faster!" Aunt Agui said with a bit of anger on her face.

"I work so hard from morning till night, and I only earn fifty yuan, which is not even enough for a cup of milk tea. I would never drink it even if you kill me."

Aunt Agui waved her hands, looking indignant.

"Auntie Agui, this is what happened. This milk tea itself may not be expensive.

But don’t the costs of my store, labor, water and electricity, publicity and promotion, etc. have to be added into the selling price? "Ma Qiushan explained.

"Then let me ask you, where do you find so many suckers to serve you?" Aunt Agui still couldn't understand.

"That's right. The limited edition version like what Mr. Ma mentioned may be priced higher, but ordinary milk tea is about 20 to 30 yuan..."

Gu Yu looked at Ma Qiushan and didn't know how to respond, so he helped him out by saying a few words.

Before he could explain clearly, Aunt Gui was eager to express her opinion.

"Twenty or thirty dollars is not a small amount..."

"Aunt Agui, don't be impatient. Just listen to me first." Gu Yu smiled and pressed his hand.

"Twenty or thirty is not cheap, but it depends on where you are. Different cities have different economic development levels, and people's average income and consumption needs are also different.

You may find it unbelievable that a cup of milk tea costs 20 or 30 yuan, but in big cities like Beijing, Shanghai, Guangzhou and Shenzhen, this is a relatively common price.

Mr. Ma's tea shop has been targeting different consumer groups since the beginning, and the location is also in first-tier cities," Gu Yu explained patiently.

"If it were me, I would just buy some black tea from the supermarket, add some milk and boil it, wouldn't it still be milk tea?

I won't be fooled, he just wants to cheat the rich people," Aunt Gui said stubbornly.

"No, no, no, this is not a scam. Business is about targeting different customers and target groups."

Xu Hongdou saw that Ma Qiushan looked a little embarrassed and the atmosphere was a little tense.

I quickly helped to explain and winked at Aunt Agui, asking her to stop attacking Master Ma.

"Hongdou is right. Am I too annoying? Mr. Ma kindly invited me to drink such expensive milk tea, but I still said unpleasant words."

Auntie Gui sometimes spoke hastily, but she had good intentions and realized that her actions just now were a bit problematic. Her tone was apologetic.

"Not worth mentioning." Machushan waved his hand, and the atmosphere eased a lot.

"I just like your sincerity. It enlightened me before.

I hope you can pour some cold water on me and calm me down when I get too excited. "

Ma Qiushan said calmly and sincerely,

"How can I wake you up? I was just saying it casually. Okay, I'm going to get busy. I haven't finished my work yet. It's still quite delicious."

Auntie Agui finished her cup of milk tea, stood up and left with a smile.

"Hey, okay, then you can put it at the collection point for me and I'll come pick it up later."

"Ayu, I have a package. Please go with me to pick it up." Xu Hongdou hung up the phone, put her arm around Gu Yu, and said cheerfully,

"Boss Ma, you guys continue to taste tea, Nana Damai, you guys help give more suggestions, I'll treat you guys to barbecue tonight."

Gu Yu said before leaving, Xu Hongdou smiled and waved goodbye,

Da Mai was concentrating on writing a review on his phone, and Machushan smiled and waved goodbye.

Lin Na looked at the intimate backs of Gu Yu and Xu Hongdou with a sad look in her eyes.

"So many deliveries? What did you buy?"

Gu Yu and Xu Hongdou returned to Xu Hongdou's room in Fengyuan from the collection point with a bunch of parcels.

"I bought you a few clothes. Your style of dressing is always the same. I'll help you match them in the future."

Xu Hongdou smiled and started to open the package.

"Come and try it on. If it doesn't fit, I'll return it. The scenery here is nice, but there are no good men's clothing stores.

When we return to Shanghai, I will take you to the current store."

Xu Hongdou smiled sweetly, already planning for the future, and handed a long-sleeved shirt to Gu Yu.

Gu Yu felt warm in his heart, and there was nothing to shirk, so he took off his clothes and prepared to try them on.

"What are you doing!" Xu Hongdou raised the clothes in her hand to block her sight, her face flushed with shame.

"Change clothes?" Gu Yu was a little confused. Isn't this obvious?

"Who told you to take off your pants!" Xu Hongdou's voice was filled with shame and anger. Through her clothes, her eyes unconsciously glanced at Gu Yu's protruding part.

"Didn't you also buy me some pants? I took them off because it was convenient." What Gu Yu said made sense.

"Hongdou, give me some clothes quickly. It's still a bit cold to be naked." Gu Yu continued, playing the victim.

Xu Hongdou stamped her feet in shame. She was still worried that Gu Yu would catch a cold, so she handed the clothes and pants to Gu Yu, and then helped Gu Yu to straighten out the wrinkles.

Gu Yu looked at the gentle and virtuous Xu Hongdou in front of him, held her in his arms, and wrapped his arms around her, quietly experiencing the tranquility of the moment.

"Hongdou, let's make some plans. I can't wait to meet my uncle and aunt." Gu Yu whispered in her ear.

"They may not want to see you. You kidnapped their precious daughter."

Xu Hongdou leaned in Gu Yu's arms and whispered with a smile on her face, feeling sweet and at ease in her heart.

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