The whole family traveled through ancient times to start a new business
Chapter 109 Store Name
Su Yuanyuan and Zhou Huilan spent a whole morning studying before they roughly finished the drawings. Some details still needed to be further refined.
Su Yuanyuan drew the pattern of the clothes hanger and planned to ask Uncle Zhou, a carpenter, to help make it.
After finishing the drawing, the two of them remembered that they hadn’t yet decided on a name for the store!
At noon, when the family gathered together for lunch, Zhou Huilan brought up the matter and said, "We haven't decided on a name for our shop yet! Let's all think about it."
As soon as these words were spoken, everyone looked at Su Anton.
Su An Dong looked at the eyes of everyone and said, "Why are you looking at me? Let's think together! Everyone, give us some suggestions."
Su Anping said: "You are a scholar, so the name you came up with must be better than ours."
Su An Dong said: "That's not necessarily true. I don't know how to name my children. Our children's names were all given by our father!"
Su Anping thought about it and realized that was right. They were all names given by the old man.
Su Ankang suggested: "Why not call it Su Ji!"
Su Anton disagreed and said, "We can't call it Su Ji. For long-term planning, it's not appropriate to use our family name."
After Su Antong said this, Su Ankang understood.
The Darong Dynasty was established only 33 years ago. In order to develop the national economy, the imperial court did not impose strict control on merchants. The definition of merchant status was not strict either. Small merchants would not be classified as merchants unless you wanted to change your status. However, the policy was still strict on large merchants.
It was because of this that Su An Dong dared to let the Su family open a shop. Otherwise, the shop they bought back would probably have to be rented out.
After passing the imperial examination and becoming an official, people are not afraid of these things. Here, every official has a way to make money, or a few shops. It's not that there are no officials who live on their salaries, but they are too few.
Su An Dong plans to buy more land in the spring of next year to consolidate his family's status as a farmer. He doesn't use the name "Su Ji" now because he wants to keep a low profile.
The family sat together and looked at each other, none of them knew how to come up with a name.
Su Yuanyuan thought for a moment and said, "Why not call it 'Clay Pot House'? Our store mainly sells clay pot food!"
Old Mrs. Su agreed: "This name is good, simple and easy to understand."
Su Anton raised his opinion: "Isn't it a bit too simple and easy to be imitated? Sandpot House is not bad, but should we add a prefix in front of it?"
The reason why Su Anton said this is that he felt that in the future, someone would follow suit and open a clay pot shop. This name was too simple, and it would not be easily recognizable and easy to imitate.
Su Yuanyuan understood what Su Anton meant and felt that what her father said made sense. There was no such thing as a trademark here, let alone any copyright protection.
Everyone fell silent again. It seemed that everyone was bad at naming!
Finally, Zhou Huilan said, "Why not call it An Ji Sandpot House?"
Su Anyuan was the first to agree: "The name Third Sister-in-law gave is a good one. It happens that our names are both named with the character An in the middle."
Old Madam Su also agreed and said, "The word An is fine. The reason why your father gave you all the names with the word An in the middle is because he hopes that you will have a stable and happy life."
When Su Laoxiucai was young, he moved to Nanxi Village with his family to avoid the war. His father had three sons, but only Su Laoxiucai survived. Su Laoxiucai was also a person who had experienced ups and downs in order to survive. He knew the suffering of the people caused by the war. Therefore, he hoped that his children would not experience those things and could live a stable life. This was his hope.
The word "An" is of great significance to the Su family. Everyone agreed to use this name. From then on, the Su family's casserole meat shop was named "An Ji Casserole House".
After deciding on the name of the clay pot shop, Su Yuanyuan began to draw the clay pot pattern. Actually, it was nothing special, just a small trademark. Su Yuanyuan designed the pattern "An Ji" on the outside of the clay pot. She also designed a plaque, Su An Dong wrote the words, and Su Yuanyuan drew the clay pot pattern next to it. The design was very simple.
In the evening, Su Anton and a few others got together and named their family's clothing store. The name was given by Su Yuanyuan, and it was called Lan Huifang.
Once this name was proposed, it was unanimously agreed upon by the others and was decided upon.
After deciding on the name, Su Yuanyuan also designed a plaque. The words were also written by Su Antong, and Su Yuanyuan drew a circle of elegant flowers around the words, and also drew a small clothing label in the lower right corner.
The next day, brothers Su Anping and Su Ankang took the drawings drawn by Su Yuanyuan to the county kiln factory and ordered a batch of clay pots. They also went to the shops to order plaques for the two stores.
After ordering these things, the two began to clean up the store according to Su Anton's request.
Su An Dong also had to teach in a private school, so he didn't have enough time to do everything himself. He didn't want to do everything himself, and he had to learn how to use people to reduce his own pressure. So this time, Su An Dong handed over the store decoration to the two brothers Su An Ping and Su An Kang. The fourth brother Su An Yuan was responsible for managing the vermicelli workshop.
The two brothers first looked for carpenters and other craftsmen, as some jobs are not something that everyone can do. After hiring the craftsmen, the two picked a few people from the village, including Zhou Lao Da, the carpenter.
Half a month later, both shops were ready. They were decorated according to Su Yuanyuan's drawings, but some places could not be fully realized, so they made some compromises and tried to fit the actual situation as much as possible.
For example, the kitchen stove cannot be built into small burners like a gas stove. The main reason is that the one Su Yuanyuan wants is too small. She wants one that can just fit a casserole.
Finally, the stove was built normally. However, a large iron rack was ordered from a blacksmith shop to hold the casserole. In this way, one stove could cook several casseroles at the same time.
The store at Lanhuifang is equipped with fitting rooms. After all, it is a ready-made clothing store, so it is convenient for customers to try on clothes.
During the renovation period, the women of the Su family were busy making clothes. Naturally, their own family members were too busy to handle it, so they also invited women from other families who were good at sewing.
Su Yuanyuan discovered that Nianqiu was very skillful. She also learned needlework from her aunt, but she only learned the basics. But Nianqiu learned very well, and now needlework is far better than Su Yuanyuan.
What Su Yuanyuan didn't know was how much the Nianchun sisters cherished this opportunity to learn a craft. The sisters were very grateful to Mrs. Su for allowing them to learn to read and to learn needlework.
People who originally had nothing wanted to be useful. When they saw such an opportunity to learn skills, they grabbed it like a life-saving straw.
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